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DELUXE TECHNICOLOR TRAILER
ORDER FROM NATIONAL SCREEN SERVICE
Running Time: 3 min. 12 secs.
Trailer features three skrinky crooks (caricatures of the three are shown): —
Muscles Muller; Mole, a pint-sized pickpocket who started it all when he lifted 400 marks from the pocket of young Emil; and Walter Slezak as ‘‘The Baron,”’
the worst skrink of them all, who is the brains of his Operation Banklift. Emil is befriended by Gustav and his band of young detectives, who offer to help
recover the stolen money, but their sleuthing uncovers something much bigger,
and they proceed to unravel the mixed up yarn.
FREE TEASER TRAILER
ORDER FREE FROM NATIONAL SCREEN
Technicolor—Running Time: 2 min. 23 secs.
TV COMMERCIALS feccntative, lem tac avd wits orient,
60-SECOND SPOTS:
(each contains a 5-second silent end for local live announcement.)
EMI-601K— Here you see the three skrinks—Walter Slezak as ‘‘The Baron,” Muller and Mole— going about their business of committing the perfect crime. Then there is the one hitch in the Baron’s plan—Emil and Gustav, with his band of super sleuths, including a girl, whose combined efforts effect the capture of the crooks.
EMI-602K—This spot reads like a police briefing:—“‘It’s Walt Disney’s zany new motion picture...‘Emil and the Detectives’...West Berlin...Evening...”’
FILM CLIPS
EMI-CLIP #1—(16mm B/W only) Running Time: 3 min.
At kids detective headquarters Emil, who has been robbed of 400 marks, describes the man who did it while one of the kids sketches the crook. These young super sleuths start a search for the thief; they spot him in a hotel room. Walter Slezak as ‘‘The Baron,’’ Muller and Mole discussing a map the Baron-has. As Mole leaves the hotel the kids, thinking there is somehing much bigger afoot, follow him to an old
ruin in bombed out section of Berlin.
FREE RADIO TRANSCRIPTION
ment. All are designed for children and general audience appeal. Order FREE from Buena Vista Distribution Co., Inc., Attn.: Specialty Dept., 477 Madison Ave., New York 22, N.Y.
EMI-603K—An underground explosion gets the police on the job and the results are hilarious when a mob of kids pursue the crooks. Mole, in a restaurant, covers his face with his hat; the Baron and Muller hide behind their newspapers—‘“‘It’s either hide...or run fOndte,.
EMI-604K—This spot is for children. Three animated skrinks walk toward camera — stop; animated eyes look. Dialogue: ‘‘Emil here is in a tough spot and it’s up to us to get him out of it...” Explosion and reaction of characters; Mole in tunnel; Baron on Muller’s shoulders; ends with animated skrinks walking toward camera.
3 min.
him captive.
EMI-CLIP #2—(16mm B/W only) Running Time:
“‘The Baron”’ (Walter Slezak) and Muller enter ruins and descend a ladder to the basement. Emil and Gustav follow them there, then separate to search for the crooks’ hiding place. Emil falls into a hole—then proceeds more cautiously; Emil trying to hide; the Baron discovers him and takes
20-SECOND SPOTS:
(each contains a 5-second silent end for local live announcement).
EMI-201K—It’s Walter Slezak as ‘“‘The Baron...mirthful mastermind of Walt Disney's ‘Emil and the Detectives’...’’ Features the Baron stuffing money under his hat; Baron and Gustav in revolving door episode and the Baron on Muller’s shoulders.
EMI-202K—‘‘Special agents are on the job...’’ Features Emil, running and colliding with pedestrians; police car filled with kids. The Baron stuffing money under his hat; also mob scene of kids fighting over picnic basket full of money.
Available FREE from your nearest Buena Vista representative; to be used as part of the regular entertainment programming on your local TV stations.
Teaser opens with the three crooks: Walter Slezak as ‘‘The Baron,’’ and his two partners in crime, Muller and Mole, in a hotel room plotting their next big robbery. Then comes the one hitch in the Baron’s plans—Emil and Gustav with his band of detectives, who wage their wacky war of hide and go sleuth against the three skrinks.
10-SECOND SPOT:
EMI-101K—‘‘See Walt Disney’s zany crime comedy motion picture...”’ “It’s crime’s daffiest day...”’
SLIDE & TELOP
Order Telop and Slide from Buena Vista Distribution Co., Inc., Attn: Specialty Dept., 477 Madison Avenue, New York 22, New York.
SLIDE: A 2x2 metal-encased slide suitable for overlay of date and theater. Available in color.
TELOP: A 4x5 telop suitable for overlay of date and theater. Available in black and white only.
EMI-CLIP #3—(16mm B/W only). Running Time:
3 min. 28 secs.
Young sleuths at police headquarters; conversation
between Police Chief and one of his men: ‘‘Do you know these boys, Sergeant?”’...See crooks taking money out of underground vault; the Baron and Muller escape only to be trapped by huge crowd of kid detectives. Crowd scrambling for money as it spills from picnic basket in which it is being car
ried by the crooks.
The radio campaign (one side of a 12-inch disc) contains three one-minute commercial announcements, three thirty-second, two twenty-second and one ten-second announce
CUT #1—(55 sec. with 5 sec. open end for live tag). Features the three skrinks. Musical footsteps— squeaky shoes and creaking door; sound of two kids frightening each other. “It’s Walt Disney’s new crime comedy motion picture...’’ Dialogue: ‘‘Well, if you don’t stop grumbling, Muller, I’ll make you wait in the car...’’ Sound of sirens—explosion.
CUT #2—(55 sec. with 5 sec. open end for live tag). Voice saying: ‘‘What is a skrink...’’-—going on to tell that a skrink can be “‘a flat tire on the freeway, etc....’’ Kid saying: ‘‘We detectives find that skrinks like caviar...”
CUT #3—(55 sec. with 5 sec. open end for live tag). Musical footsteps blended with squeaky shoes in a
slow stealthy walk... ‘“‘There’s a sleuth in every shadow...’’ Sound of gunfire and rattle of coins in vault. Dialogue: ‘‘So, there you are...’’
CUT #4—(25 sec. with 5 sec. open end for live tag). Siren and gun shot. ‘‘It’s cops and robbers...” Voice: ‘‘With kids for cops and kooks for crooks...”
CUT #5—(25 sec. with 5 sec. open end for live tag). Dialogue opening: ‘‘How long are you going to take down there, forty-three days?”’ Sound of siren, gunshot and rattle of coins.
CUT #6—(25 sec. with 5 sec. open end for live tag). Conversation between Kip and a somewhat stuffy and pompous Voice: ‘‘You’ve heard of Sherlock
Holmes, Dick Tracy and Joe Friday...’’—‘‘Well, make room for ‘Emil and the Detectives’...‘‘Just what have you done”’— “Captured three skrinks...”
CUT #7—(15 sec. with 5 sec. open end for live tag). Police siren screaming. Gun shot and rattle of coins. ‘‘It’s Walt Disney’s ‘Emil and the Detectives’ ’’...‘‘A cops and robbers motion picture with kids for cops and kooks for crooks...”’
CUT #8—(15 sec. with 5 sec. open end for live tag). ‘“Shhh,”’ Sound of squeaky shoes walking stealthily. “It’s crime’s daffiest day...’
CUT #9—(5 sec. with 5 sec. open end for live tag). ““See Walt Disney’s zany new crime comedy motion picture, ‘Emil...—l’ll race you to the boxoffice.’’