Mary Poppins (Disney) (1964)

OPEN THE EYES AND EARS OF THE WORLD TO THE EXCITEMENT OF ‘MARY POPPINS’ In 16mm black-and-white. All contain open end for live tag. AVAILABLE THROUGH YOUR NEAREST BUENA VISTA REPRESENTATIVE 60-SECOND » } each contains 8 seconds silent end for local live s | tag over reduced sound level of music and effects. POP-601K _ NARR: “Light up the sky! It’s the entertainment thrill of a lifetime! MARY POPPINS. Walt Disney’s newest and most delightfully entertaining motion picture.” This spot opens with the rooftop scenes, featuring the sweeps, Admiral Boom, Bert and Mary Poppins. Spot ends with scenes of Bert dancing with the animated penguins, tea party on the ceiling and Mary Poppins as she floats up from the Banks’ house. _ NARR: “Watch for the motion picture ac_ claimed by everyone as Walt Disney’s greatest achievement...” _ POP-602K “‘Super-cali-fragilistic-expiali-docious!"” NARR: “It’s Julie Andrews and Dick Van Dyke with the year’s biggest word in motion picture entertainment MARY POPPINS.” Mary Poppins and Bert open this spot as they dance and sing with the animated “Pearlie” band, Super-cali-fragilistic-expialidocious. Mr. Banks explains: “It’s that Poppins woman. From the moment she stepped in this house, things began to happen to me!” This spot ends with scenes of Mary Poppins and Bert with the animated farm animals singing “It’s A Jolly Holiday For Mary”. POP-603K NARR: “See Walt Disney’s MARY POPPINS. The fabulous adventures of the world’s most charming and delightfully eccentric heroine.” This spot opens with the reactions of Jane, Michael and Bert as they watch Mary Poppins pop out of a chimney and float down to the rooftop. The cook yells: “Ahh... they’re at it again.”’ Mary Poppins, Jane and Michael go sliding by on the banister. The spot ends with scenes of Bert floating to the ceiling to greet Uncle Albert and Bert dancing on the rooftop with the sweeps. NARR: “See Julie Andrews and Dick Van Dyke in Walt Disney’s MARY POPPINS.” POP-604K Bert: ‘‘Step in time! ... Step in time!’’ NARR: “Step in time to see Walt Disney’s first big original screen musical MARY POPPINS. Starring Broadway’s own Julie Andrews and that versatile funny man, Dick Van Dyke.” This spot opens with various shots of the Sweeps popping out of chimneys. Jane, Michael, Mr. and Mrs. Banks singing “Let’s go fly a kite, up to the highest height.” Animated farm animals, Bert and Mary Poppins singing: “It’s A Jolly Holiday With Mary.” The spot ends with Mary Poppins and Bert dancing with the animated “Pearlie” band. NARR: “See the motion picture acclaimed by everyone as Walt Disney’s greatest achievement MARY POPPINS coming to a theatre near you.” 20 SECOND » [ each contains 5 second » | silent end for local live tag. POP-201K — NARR: “Light up the sky! It’s the entertainment thrill of a lifetime — Walt Disney’s MARY POPPINS, starring Julie Andrews and Dick Van Dyke. See the motion picture acclaimed as Walt Disney’s greatest achievement MARY POPPINS.” Admiral Boom gives the signal to fire his rooftop cannon. Rockets fill the sky and the sweeps must run for cover. Bert golfs one of the rockets back at Admiral Boom. The spot ends with Mary Poppins sliding up the banister, Bert dancing with the animated penguins and Mary Poppins floating through the air holding her open umbrella. POP-202K — NARR: “Julie Andrews and Dick Van Dyke with the big word in motion picture entertainment from Walt Disney... MARY POPPINS. A musical, magical, marvel of whimsical fun and fantasy. See MARY POPPINS.” Super-cali-fragilistic-expiali-docious ! Mary Poppins and Bert sing and dance with the animated “Pearlie” band. Mary Poppins, Jane, Michael and Bert ride the carousel horses. Spot ends with Bert floating to the ceiling to greet Uncle Albert and Mary Poppins with the sweeps on the rooftop. POP-203K — NARR: “Yes, the wildly wondrous things that happen when Mary Poppins makes the scene, only Walt Disney could possibly bring to the screen. See Julie Andrews and Dick Van Dyke in Walt Disney’s MARY POPPINS.” Bert opens this spot in his crazy band uniform and bangs his head with a cymbal. Mary Poppins slides up stairs on the banister as Jane and Michael watch through the railings. The spot ends with Mary Poppins, Jane, Michael and Bert riding carousel horses over the countryside. POP-204K — NARR: “Step in time to Walt Disney’s first big original screen musical MARY POPPINS. See Julie Andrews and Dick Van Dyke in Walt Disney’s MARY POPPINS.” Sweeps pop out of chimney pipes and yell “Cheroo.” Bert calls out “Step in Time!”? Mary Poppins and Bert as animated deer run by them. Mary Poppins and Bert dance with the “Pearlie” band. Spot ends with Mary Poppins flying away looking back and down. 8 SECOND « | contains 4 second silent 2 » § end for local live tag. POP-801K ID — NaRR: “See Julie Andrews and Dick Van Dyke in the motion picture acclaimed as Walt Disney’s greatest achievement. See Walt Disney’s MARY POPPINS.” SLIDE and TELOP ORDER SLIDE AND TELOP FROM: Buena Vista Distribution Co., Inc. Attn. Specialty Dept. 477 Madison Ave., New York 22, N. Y. SLIDE: 2x2” metal encased slide suitable for over-lay of date and theater featuring an extreme close up of Julie Andrews and Dick Van Dyke. Sign above them reads MARY POPPINS. Available in color only. TELOP: 4x5” telop suitable for over-lay of date and theater. Available in B/W only. FREE ENTERTAINMENT FILM CLIPS AVAILABLE THROUGH YOUR NEARhl BUENA VISTA REPRESENTATIVE. There is unprecedented entertainment value in these four clips, which are for use, free, by your local station, in conjunction with your overall campaign. They can be used separately, together, or as a series, in any desired order. NOTE: All 16mm film clips on “MARY POPPINS” are printed in Black and White, but on SPECIAL REQUEST (WITH FIVE WEEKS ADVANCE NOTICE) color clips can be made available. TV Commercials, Telop, Slide & Film Clips CLIP #1—3 Min., 13 Sec. This clip features the rooftop magic that happens to Jane, Michael, Bert and Mary Poppins when they “fly” up the Banks’ chimney. Bert meets his fellow chimney sweeps and they dance across the rooftops of London for Jane, Michael and Mary Poppins. Admiral Boom fires rockets at the wild dancing sweeps, but Bert “golfs” one of the rockets back at Admiral Boom. BOOM: “Well hit, Sir... very well hit!” Rockets explode in the distance. Trailers, Radio Commercials & Special Facilities for HOY PIC VCO: 55. +000 bee cbecy saga oo bes Abeba: Edinanis oe baie cdsls laeivesss, Publicity Stories & Scene Cuts Pere rere ecrsccseccsesesseseeceseeseseeeseeeee® Newspaper Ad Mats, Special Mats & Advertising pa i ce eee ee RS eee Me cecndvocaucen Coloritie enter 3 A ed sc ee ceceecoscccsesesecseses CLIP #2 — 3 Min., 8 Sec. This clip opens with Bert explaining to Jane and Michael “When you’re with Mary Poppins, suddenly you’re in places you never dreamed of, and quick as you can say ‘Bob’s your uncle’, the most unusual things begin to happen.” Mary Poppins, Bert, Jane and Michael pop through the pavement chalk picture and the animated “Jolly Holiday” fun begins. There’s the merry-goround horses, the fox hunt and the final scene is with Bert, the animated fox and merry-goround horses as they are spun around by animated race horses. CLIP #3 — 3 Min., 12 Sec. This clip features another aspect of “Jolly Holiday” sequence. This plugs Mary Poppins, Bert and the hilarious animated penguins. Bert and the animated penguins do a funny dance routine and the clip ends on a medium shot of Mary Poppins clapping for Bert and the animated penguins. CLIP #4 — 3 Min., 25 Sec. This clip features Mary Poppins, Jane and Michael in the incredibly hilarious and wildly wondrous nursery room “clean up” sequence. Featuring Jane and Michael in many shots showing magical ways to put their toys away. The clip ends with the jack-in-the-box doors and drawers all going wild! Mary Poppins “When you’re quite finished.” PAGE PAGE 2 TORP OURO: TABS oi fociscssccshasssvvageeeaisusanscvasseesaetiees tenor 25-26 Peron BEG Si6 cociccessunsancedaiiors anntancoamnades unease eee 27-30 Promotitic ‘with Merchandise 0.0.55. 2 .. ives cee oF 4-9 Listing of Franchised Licensees, including Toys, Games, ERODES, APA et iats <. ce seivs age toepinenana pede voendewetoldiinesn sess 32-38 10-23 Posters, Display Accessories & Special 24 ICCORRIIIOE SS ian a oe sees 39-43 and Back Cover ©1964 Walt Disney Productions, The material in this book is intended for use by exhibitors in the direct advertising, publicizing and exploitation of Walt Disney's “MARY POPPINS.” Permission is hereby granted to newspapers, magazines and other periodicals to reproduce the material in this press book for news or editorial use. The permission to reproduce art work herein contained Ss. granted upon the express.condition that proper copyright notice be affixed. No other uses of the material contained herein may be made without prior written authority from the copyright proprietor.