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ORDER DELUXE TECHNICOLOR TRAILER AND FREE TEASER TRAILER FROM YOUR NEAREST BRANCH OF
NATIONAL SCREEN SERVICE
DELUXE TECHNICOLOR TRAILER
RUNNING TIME: 3 MINUTES, 38 SECONDS
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HOLLYWOOD GOES TO A WORLD PREMIERE
Available FREE through your nearest Buena Vista representative
TECHNICOLOR — ONE REEL —9 MINUTES, 22 SECONDS
A special 35mm Technicolor coverage of the World Premiere of Walt Disney’s MARY POPPINS at the world renowned Grauman’s Chinese Theater ...the cheering crowds welcoming Walt Disney, Julie Andrews and Dick Van Dyke... the unprecedented excitement and glamour created by the sidewalk performances of the MARY POPPINS “pearly band” and chimney sweeps, the arrival and personal appearances of all of Walt’s fabulous family of animated cartoon characters, and by the galaxy of top Hollywood stars on hand to welcome the arrival of the screen’s most delightful heroine... MARY POPPINS.
FREE TEASER TRAILER
TECHNICOLOR® 2 MINUTES, 38 SECONDS
A brilliant blending of the sights and sounds of the motion picture, the Deluxe Technicolor Trailer includes the following sequence of highlights: Mary Poppins descends with her umbrella...the chimney sweeps dance to “Step in Time” and Mary Poppins and Bert join in... the title appears against a burst of fireworks, followed by introduction of stars: Julie Andrews, singing “Spoonful of Sugar’... Dick Van Dyke as a one man band... David Tomlinson, singing ‘‘Let’s Go Fly a Kite’ ...Glynis Johns as the scatterbrained Mrs. Banks... Karen Dotrice and Matthew Garber as Jane and Michael Banks... cameos of the stars and their brightest lines...more singing and dancing: ‘“Supercalifragilisticexpialidocious” ... “Jolly Holiday”... Bert dances with penguins... tea party on the ceiling... titles
Strong sell, with narrator emphasizing stars and entertainment values of the picture, while stars sing and perform: Narrator declares, “It’s the entertainment thrill of a lifetime... Walt Disney’s newest and most delightfully entertaining motion picture... starring the toast of Broadway’s musical stage, the incomparable Julie Andrews ...and America’s fabulous funny man, Dick Van Dyke, as you’ve never seen him before... wondrous... magical ... hilarious... delightfully amazing ... magnificent, etc,” . .
Meanwhile, Julie Andrews sings ‘Spoonful of Sugar,” Dick Van Dyke dances with penguins, they both sing “Supercal...’” and the
proclaim, “‘Mary Poppins,’ acclaimed by everyone as Walt Disney’s greatest
achievement!”
FREE RADIO TRANSCRIPTIONS
All radio facilities listed below are available free through your nearest Buena Vista representative.
The radio campaign consists of a recording containing five oneminute commercial announcements, four thirty-second, four twentysecond and one ten-second announcement.
SLIDE #1
POP-RADIO #1 — (55 sec. spot with 5 sec. open end for live tag.)
“Light up the sky! It’s the entertainment thrill of a lifetime! It’s ‘MARY POPPINS’ — Walt Disney’s newest and most delightfully entertaining motion picture. Starring Broadway’s incomparable Julie Andrews and America’s fabulous funnyman, Dick Van Dyke. Acclaimed as Walt Disney’s greatest motion picture achievement —‘MARY POPPINS’”
POP-RADIO #2 — (55 sec. with 5 sec. open end.)
“It’s Julie Andrews and Dick Van Dyke with the year’s biggest word in motion picture entertainment... Walt Disney’s ‘MARY POPPINS!’”
Spot features Bert and Mary Poppins singing — “Super-cali-fragilisticexpiali-docious.”
POP-RADIO #3 — (55 sec. with 5 sec. open end.)
“Quiet on the set, please! Quiet please! All right, Julie... Dick, let’s make this one a take.”
Two announcers give a behind-the-door look at filming a musical scene from “MARY POPPINS.”
“Don’t miss this musical entertainment thrill of a lifetime. See Julie Andrews and Dick Van Dyke in Walt Disney’s ‘MARY POPPINS.’ ”
POP-RADIO #4 — (55 sec. with 5 sec. open end.)
Bert opens this spot singing “Step In Time... Step In Time... Come on Matie... Step In Time.” “Step in time to Walt Disney’s first big original screen-musical .. . ‘MARY POPPINS’. Thrill to fourteen sparkling new hit tunes sung by Broadway’s own Julie Andrews... that fabulous funnyman Dick Van Dyke...comedian David Tomlinson. See ‘MARY POPPINS.’ A new motion picture destined to become one of the all-time great classics of musical screen entertainment from Walt Disney.”
POP-RADIO #5 — (55 sec. with 5 sec. open end.)
“Now from Walt Disney, master of the unique and creator of the world’s most delightful entertainment, comes the motion picture you'll be talking about for years to come. ‘MARY POPPINS.’ It’s super-cali-fragilistic-expi-ali-docious. See Walt Disney’s ‘MARY POPPINS.’”’
Available free from your nearest Buena Vista representative.
This recording contains special commercials quoting some of the most influential reviewers in the country who have acclaimed “Mary Poppins.” Also included is an open end interview designed for entertainment programming on local radio stations.
Speck e nave REVIEW QUOTE COMMERCIALS AND HOLLYWOOD SPOTLIGHT MICROPHONE INTERVIEW
Rave Review Quote Commercials, one each — 60 seconds, 30 seconds, 20 seconds and 10 seconds, including open end for live local tag.
entire cast is shown in amazing special effects scenes.
SLIDE #2
POP-RADIO #1 — (25 sec. with 5 sec. open end.)
Admiral Boom opens this spot with a hearty “Fire!” “Light up the sky! It’s the entertainment thrill of a lifetime. It’s ‘MARY POPPINS.’ 2
POP-RADIO #2 — (25 sec. with 5 sec. open end.)
“Spread the word... the big word... MARY POPPINS. Super-cali-fragil-istic-expialidocious.” It’s Julie Andrews and Dick Van Dyke with the year’s biggest word in motion picture entertainment.”
POP-RADIO #3 — (25 sec. with 5 sec. open end.)
NARR: “Now from Dick Van Dyke the inside story on Walt Disney’s ‘MARY POPPINS.’” BERT: “When you’re with Mary Poppins, suddenly the most unusual things begin to happen.”
“See Julie Andrews and Dick Van Dyke in Walt Disney’s ‘MARY POPPINS.’”
POP-RADIO #4 — (25 sec. with 5 sec. open end.)
BERT: “Step in time... step in time.”
NARR: “Step in time to Walt Disney’s first big original screen musical...‘MARY POPPINS.’ A new motion picture destined to become a great screen classic from Walt Disney.”
POP-RADIO #5 — (15 sec. with 5 sec. open end.)
Bert and Mary Poppins whisper: “Super-cali-fragil-istic-expi-ali-docious.”
“Julie Andrews and Dick Van Dyke with the big word in screen entertainment from Walt Disney...”
POP-RADIO #6 — (15 sec. spot with 5 sec. open end.) “Light up the sky! It’s the entertainment thrill of a lifetime — Walt Disney’s ‘MARY
POPPINS.’ See the motion picture acclaimed as Walt Disney’s greateset achievement... ‘MARY POPPINS.’”
POP-RADIO #7 — (15 sec. with 5 sec. open end.) CHORUS: “What’s all this? What’s all this? What’s all this?” BANKS: “It’s that Poppins woman. She did it!”
NARR: “Yes, the wildly wondrous things that happen when Mary Poppins makes the scene... only Walt Disney could bring to the screen.”
POP-RADIO #8 — (15 sec. with 5 sec. open.) BERT: “Step in time!”
NARR: “Step in time to Walt Disney’s first big original screen musical. See Julie Andrews and Dick Van Dyke in the motion picture acclaimed as Walt Disney’s greatest achievement...‘MARY POPPINS.’ ”
POP-RADIO #9 — (10 sec. spot with NO OPEN END.)
“Don’t miss Julie Andrews and Dick Van Dyke in the motion picture acclaimed as Walt Disney’s greatest achievement. See Walt Disney’s ‘MARY POPPINS.’”
SIDE #2
Open end interview — Julie Andrews, Dick Van Dyke and music from the motion picture. Note: This recording comes with a timed script for use by local commentator.
SIDE #1