The Happiest Millionaire (Disney) (1967)

TRAILERS Available from National Screen DELUXE THEATRICAL TRAILERS TRAILER #1—Standard ‘‘Deluxe’’ Theatrical Trailer. ‘‘Fortuosity! . . . that twinkle in the eye word for the happiest thing that ever happened to musical motion picture entertainment.’’ Opening title: WALT DISNEY’S ‘“‘THE HAPPIEST MILLIONAIRE.” Backed up by scenes of all the excitement in the Biddle household created by ‘‘George”’ and the other alligators the narration pin-points the fun of it all with the commentary: ‘‘THE HAPPIEST MILLIONAIRE”’’. . . the rip-roarious story of that hilarious household and riotous realm of the eccentric millionaire, Anthony Drexel Biddle. This facility bills Fred MacMurray, Tommy Steele, and Greer Garson, as the stars of the picture and carries the following wrap-up titles: (1) And the magic of technicolor ... (2) The happiest thing that ever happened. Running time: 3 min. 32 sec. TRAILER #4 — Tommy Steele — Behind-The-Scenes Theatrical Trailer. This theatrical trailer is narrated by Ken Murray who acts as the behind-the-scenes Hollywood commentator. Ken Murray introduces Tommy Steele preparing to go into his ‘‘Fortuosity” number which opens the picture. With a running commentary from Ken Murray, we then meet the other stars of the picture. Running time: 5 min. FREE TEASER TRAILER Available through your local Buena Vista Office Available from National Screen HAP-TRAILER-602N — This is a sixty second TV spot that was effectively designed to also be used as a short theatrical ‘‘cross plug” teaser trailer. Refer to HAP-602N under NBC SPOTS for description of this facility. Running time: 1 min. OO oO SPO Nr } RAD TS Available from Buena Vista Specialty Dept., N.Y. a | “THE HAPPIEST MILLIONAIRE” radio campaign consists of 16 spots on two sides of a 12’ disc. ro SIDE 1 (CUTS 1 thru 6 — 55 seconds — 5 second open end for live tag) CUT #1 -— This spot utilizes narration and instrumental music from the score of the picture. * CUT #2 — This spot emphasizes the character of THE HAPPIEST MILLIONAIRE Anthony J. Drexe# Biddle and his hilarious household and riotous realm. CUT #3 — This spot opens with Lesley Ann and John singing ‘‘Are We Dancing?” and emphasizes in narration and dialogue the young romance and conflict between Angie and Cordy and their respective families. CUT #4 — In narration and dialogue this spot emphasizes story plot and the eccentric aspect of THE HAPPIEST MILLIONAIRE through his quirk of keeping a house full of alligators. CUT #5—This spot opens with Fred MacMurray singing “What's Wrong With That?” followed by Tommy Steele’s rendition of several bars from “Let’s Have A Drink On It.” CUT #6 — ‘‘Meet Tommy Steele, the scintillating personality that first hit the scene with rock and roll in London’s famed Two Eyes Coffee House.” This spot was designed to introduce Tommy Steele to the young and young adult audience and to establish him as someone with whom they can identify in the current wave of enthusiasm over the now sound of entertainers and music. SI DE 2 (CUTS 7, 8, 9 — 55 seconds — 5 second open end for live tag) CUT #7 — Song: ‘‘... the future’s dawning with a bright and shining glow.” “The thrill of discovery is everywhere in Walt Disney’s THE HAPPIEST MILLIONAIRE.” This spot emphasizes the young and exciting new personalities Tommy Steele, Lesley Ann Warren and John Davidson. CUT #8—This spot opens with Tommy Steele singing ‘‘Fortuosity’’ and continues with two narrators in rapid fire delivery quoting critics quotes and raves from newspaper reviews on Tommy Steele’s performance in THE HAPPIEST MILLIONAIRE. CUT #9 — “He’s Tommy Steele, England’s first great all-time rock and roll star. . . the voice that brought the beat to Britain.” This spot opens with Tommy Steele singing ‘‘Fortuosity” and was especially designed for use on rock and roll stations to create in the minds of this type of station’s audience an identification with in-group entertainers and music. (CUTS 10 thru 13 — 25 seconds — 5 second open end for live tag) CUT #10 — This spot is a 30 sec. condensation of 60 sec. spot #2 (side 1). CUT #11 — This spot is a 30 sec. condensation of 60 sec. spot #3 (side 1). CUT #12 — This spot is a 30 sec. condensation of 60 sec. spot #1 (side 1). CUT #13 —This spot is a 30 sec. condensation of 60 sec. spot #4 (side 1). (CUTS 14 & 15 — 15 seconds — 5 second open end for live tag) CUT #14 — This spot gives star billing to Fred MacMurray, Tommy Steele, Greer Garson, Lesley Ann Warren and John Davidson. CUT #15 — This spot includes instrumental medley of sound track songs under narration. CUT #16 — 10 second recorded message. NO open end for live tag. CUT #13 — This is an ID spot giving title and cast. ° “THE HAPPIEST MILLIONAIRE” RADIO INTERVIEWS ers, Jack Elliott, Norman Tokar — Norman Tokar, Emile Kuri, Ken Er Tommy Steele, Greer Garson — complete — side 2: open end version © Record #1 Record #3 Record #5 ; 12 in. double face, 25 min. each side 12 in. double face, 25 min. each side 10 in. double face, 13 min. each side ° ¢. side 1: Featurette #1 Sherman Brothside 1: Cut 1... Featurette #3 side 1: Featurette — Lesley Ann War ren, John Davidson — complete — v . . o 4 complete — side 2: open end version nest, ‘‘George’’ — complete — Cut 2 side 2: open end version Record #2 . . . Lesley Ann Warren — complete — Record #6 si e 12 in. double face, 25 min. each side sbiaisicr se ce! 10 in. double face, 13 min. each side bie, © o side 1: Featurette #2 Marc Breaux, Record # 4 : side 1: Pt. 1 . . . Hollywood Preee Bill Thomas, John Mansbridge — 12 in. double face, 25 min. each side miere, Radio Special — complete 3 of} complete — side 2: open end version side 1: Cut 1... Fred MacMurray, side 2: Pts. 2 & 3 Premiere — com plete