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Available from your local Buena Vista office
SIXTY SECOND SPOTS (35mm & 16mm Color) HAP-604N These facilities are designed as COLOR plugs for use on NBC prime time This facility features the bright new young stars of ‘‘THE HAPPIEST MILshows and do not contain an open end for local live announcement. LIONAIRE,”’ fun with ‘‘George”’ the alligator and Tommy Steele, ‘‘the most electrifying new personality since Walt Disney brought Julie Andrews to the HAP-601N screen. Opening song: ‘‘Its a land where golden chariots / Are molded out of wae, ; ee its the happiest thing that ever happened starring Fred Mac6 THIRTY SECOND PLUGS (35mm Color & 16mm B&W) Murray as the eccentric millionaire, Anthony J. Drexel Biddle.’’ This facility (each features highlights from the picture)
opens with the lively music and lyrics of ‘‘Detroit’’ sung by Lesley Ann Warren and John Davidson in the jail sequence of the picture. Narration during
the last 12 ft. of this spot: WALT DISNEY’S GREATEST !S WALT DISNEY’S HAP-1D HAP-2D HAP-3D HAP-4D HAP-5D HAP-6D P RE CO (@) ’ ’ ’ ’ ’ EMER OO eee NO OPEN END FOR LOCAL ANNOUNCEMENT HAP-602N
aa ; 4 SIXTY SECOND SPOTS (16mm Color only) Oyen te: Treacy cuore eee oiaece ane Ofiee ge ee cor (Identical with NBC spots HAP-601N, HAP-602N, HAP-603N, HAP-6O4N)
as we see John Davidson singing to Lesley Ann Warren who is seated in the Mercer. This facility comes to a rousing climax with Tommy dancing with
“George” the alligator. Narration during the last 12 ft. over the above HAP-601K, HAP-602K, HAP-603K, HAP-604K
scenes: WALT DISNEY’S GREATEST IS WALT DISNEY’S HAPPIEST. DON'T MISS THE HAPPIEST MILLIONAIRE COMING TO A THEATER ~ CONTAINS 5 SECOND OPEN END FOR LOCAL ANNOUNCEMENT NEAR YOU.
4 TWENTY SECOND SPOTS (16mm Color only)
HAP-603N HAP-201K, HAP-202K, HAP-203K, HAP-204K This facility features Tommy Steele singing ‘‘Fortuosity,’’ Lesley Ann and John singing ‘‘Detroit’’ and Tommy singing ‘‘I'll Always Be yee The — ity ends with Tommy dancing with ‘‘George’’ the alligator as he is pulle by ‘‘George”’ into ‘‘George’s tank in the alligatorium. Narration during the TEN SECOND —ID SPOT (16mm Color only)
oe ee WALT DISHES Oe Pee ioe AND MADHAP-801K — CONTAINS 4 SECOND OPEN END FOR LOCAL LIVE ANNOUNCEMENT.
PRE
SPECIAL TECHNICOLOR SINGLE REEL OF “THE HAPPIEST MILLIONAIRE” PREMIERE.
Available FREE through your nearest Buena Vista Representative
The biggest... most glamorous and most exciting event in the history of Hollynumbers in the feature are presented to the cheering crowds in the front of the wood is covered in a special 35 MM Technicolor reel. The event is the Premiere decorated theatre. Highlighting the event is the arrival of Fred MacMurray, Tommy of Walt Disney’s “The Happiest Millionaire’ at the Pantages theatre at Hollywood Steele, Greer Garson, Geraldine Page, Lesley Ann Warren and John Davidson, and Vine streets. The gala opening is headed by a marching band and the Disneythe stars of this happy musical. land characters attired in an array of colorful costumes. Special song and dance Running Time: 10 minutes SLIDE — COLOR TELOP B/W 2 x 2 metal encased slide suitable for overlay of date and 4x 5 Telop suitable for overlay of date and theater. Available from Buena Vista Specialty Dept., N.Y. theater. iC 4 Available from your local Buena Vista office
HAP-CLIP #1 (16mm Color only — Running time: 4 min.) HAP-CLIP #6 (16mm Color only — Running time: 3 min. 40 sec.)
The clip opens with Tommy singing ‘‘Fortuosity’’ from the opening sequence of the picture Clip begins with John Lawless (Tommy Steele) as he talks to camera. Father notices him and
where he comes to the Biddle mansion to seek employment. We then see Tommy after he has questions him as to whom he is, addressing himself and comments ‘‘You know what they say
first become part of the Biddle household in the sequence where he discovers, with amazeabout people who talk to themselves.’’ This is followed by the sequence where Tommy dis
ment, the fact the millionaire keeps a collection of alligators and Anthony J. Drexel Biddle, covers ‘‘George’”’ the alligator is missing from the alligatorium. After splashing around with
(Fred MacMurray) describes in detail how he captured the alligators. The clip ends with the the smaller alligators in their pools, John lassos ‘‘George’’ and goes into his dance number
reprise of ‘‘Fortuosity’’ as we see Tommy singing and dancing with ‘‘George’’ the alligator. with ‘‘George”’ singing reprise of ‘‘Fortuosity.’”’ The clip ends with ‘‘George’’ yanking John HAP CLIP 9 (16 C R D 58 ) through the doorway to the alligatorium and into the alligator tank.
. # mm Color only — Running time: 2 min. 58 sec. are :
This clip features Cordy (Lesley Ann Warren) and Angie (John Davidson) in the two musical HAP-CLIP #7 (16mm Color only — Running time: 3 min. 20 sec.)
sequences ‘‘Detroit’’ and ‘‘Are We Dancing?” This clip features Cordy (Lesley Ann Warren) and Angie (John Davidson) in the ‘‘Are We Danc
: . ; ing?’’ sequence from the picture.
HAP-CLIP #3 (16mm Color only — Running time: 4 min.)
Clip features the warmly dramatic sequence between father (Fred MacMurray), mother (Greer PRESSBOOK INDEX
Garson), and Cordy (Lesley Ann Warren) that occurs when Cordy arrives home and announces Page Page
that she is engaged to Angie Duke (John Davidson). The clip features Fred and Greer and 2 Trailers, Radio Spots & Interviews 26 Sarah Coventry Tie-In
points up the father-daughter relationship and father’s reluctance to let Cordy leave his domain. 3 TV Facilities & Film Clips 27 Suave Promotional Tie-In HAP-CLIP #4 (16mm Color only — Running time: 3 min. 15 sec.) 4-17 Publicity Stories and Scene Cuts 28_—Jiffy Popcorn ;
Clip features father (Fred MacMurray) and Angie (John Davidson). The clip opens at the dining 18-21. Recorded Music 29 Bullock's Dept. Store Tie-In
room table with father expressing his philosophy of life after which he needles the young Fosort Ramrodacian dt Mochi dbuin 30 Oak Rubber Balloon, Flags & Banners
Angie Duke into expressing himself as to what kind of man he is and what kind of philosophy e 31 Coloring Contest
he lives by. This is followed by the picture’s hilarious jujitsu sequence between father and 22-23 Exploitation : .
Angie. : 32-35 Standees, Billboard Displays Door Panels
24 ~~ Looking Ahead & Special Accessories
HAP-CLIP #5 (16mm Color only — Running time: 3 min. 45 sec.) ao: EBUE PORE Ea eres oP, i Apacs Spnan puters
This clip is a medley of brief scenes featuring each one of the musical numbers in the picture. MATERIAL IN THE ‘AD PAD
It is a music-medley clip. Complete Newspaper Ad Mats Special Ads For Offset Reproduction Held Over and Coming Slugs
Merchants’ Co-op Ad Mat Composite Ad Mat