The Happiest Millionaire (Disney) (1967)

20,000 POINT-OF-PURCHASE DISPLAYS NATIONWIDE FULL PAGE ADS...12 TOP MAGAZINES... 17 MILLION CIRCULATION A nationwide tie-in has been set with “The Happiest Millionaire” and Helene Curtis Industries. this inciuces a full page ad of Lesley Ann Warren crediting the picture with the copy line, ‘‘Lesley Ann Warren’s hair looks like a million, With Suave, yours could too.” The ad will appear in 12 major magazines with a total circulation of 17 million, including Cosmopolitan, Good Housekeeping, Glamour, Ingenue, Photoplay, Teen, Seventeen, True Story, Modern Screen, Screen Story, Hairdo and Modern Romances ... The Helene Curtis sales force now has a full publicity promotion kit and, in meetings on Friday (August 11) in 15 key cities across the country (Boston, New York, Philadelphia, Cleveland, Atlanta, Washington, D.C., Memphis, Detroit, Chicago, St. Louis, Minneapolis, Dallas, Los Angeles, San Francisco and Seattle), was briefed by Buena Vista men and Curtis sales executives on the many ways to capitalize on ‘point of sale’ promotion mutually benefiting “Happiest Millionaire’”’ and Helene Curtis Industries. Aside from the twelve major consumer magazines (cir. 17 million) running their tie-in ad . . .Helene Curtis will have 20,000 point of sale displays 18” x 24” featuring a variation of this ad up in their retail outlets across the U.S. ley Ann Warren's hair ook like a million. With Suave, yours Once you discover Suave Hair Spray, you > = er ewitch brands again, Suave does — ¥ is pair spray should: holds, without stiffness © stickiness, adds body and buster, pe leaves a dull, faky film. Your hair look: like a million, Yet Suave costs you we less than a dollar. Z All Suave products are salon wsied and proved, so you get perfeet results time after tune. Try Suave Shampoo, Suave Shampoo with Egg, Suave-Set styling gel, Suave-Set lotion, Suave Creme Rinse, Suave Conditioner and Hairdressing. Suave Hair Spray, Maybe vou i be discovered 100. From Helene Curtis where beautiful young ideas begin Lesley Ann Warren, giar in Rew NOW Walt Disney's “The Happiest Millionaire” ane Curtis Hair style by don Peters for Melane Curtis NATIONAL AD...17 MILLION CIRCULATION Page 26 Id too! Heine Ga Suave SPECIAL! Ann W; ike a mill en's hair lion. »YOUrs Could too! 20,000 POINT-OF-PURCHASE DISPLAYS CONTACT DIVISION MANAGER FOR THE ADDRESS OF THE REPRESENTATIVE IN YOUR AREA. DIVISION #1 — Boston *Jack Daniels 20 Princeton Drive Milford, Massachusetts Ph: 473-4779 (A/C 617) #2 — New York *Péte Tank 1380 First Ave., Apt. 1-C New York, New York Ph: 861-7040 (A/C 212) or use Answering Service: YUkon 8-6512 (A/C 212) #3 — Philadelphia *Bill Reagan 11 Andrews Road Malvern, Pennsylvania Ph: NI 4-3625 (A/C 215) #4 — Cleveland *Don Davis 1469 Shanabrook Drive Akron 13, Ohio Ph: TE 6-4613 (A/C 216) #1 — Atlanta *Eli Reich 1929 Wildwood Place, N.E. Atlanta, Georgia 30324 Ph: TR 6-1614 (A/C 404) #8 — Washington, D.C. *Lee Townsend 206 Elm Street Alexandria, Virginia Ph: 836-4155 (A/C 703) or 3262 Casa Linda Drive Decatur, Georgia Ph: 284-5205 (A/C 404) #9 — Memphis *Bud Pozza 5065 Cheston Memphis, Tennessee Ph: 363-0821 (A/C 901) #11 — Detroit *Norm Jeanis 24568 Lincoln Court Country Club Estates, Box 144 Farmington, Mich. 48024 Ph: 476-9696 (A/C 313) #12 — Chicago *Jud Rees 4718 Arbor Drive Rolling Meadows, III. 60009 Ph: 359-2749 (A/C 312) #13 — St. Louis *Andy Joly 9436 Oakwood Manor Lane Sappington, Missouri 63126 Ph: VI 3-7553 (A/C 314) #14 — Minneapolis *Russ Olson 3023 South 133rd St. Omaha, Nebraska Ph: 333-4741 (A/C 402) #17 — Dallas *Bob Voelzke 3542 Townsend Dallas, Texas 75229 Ph: FL 2-1474 (A/C 214) #18 — Los Angeles *Charles Huff 1420 E. South Street Anaheim, California Ph: 776-7366 (A/C 714) #19 — San Francisco *Mike Henely 64 Hillcrest Drive Orinda, California Ph: 254-1043 (A/C 415) #20 — Seattle *Sam Hughes 1216 1st Avenue West Apartment 303 Seattle, Wash. 98119 Ph: AT 4-1231 (A/C 206)