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GIGANTIC
PROMOTION
FINE FASHION JEWELRY
FEATURING A FULL-COLOR AD IN THE OCTOBER ISSUE OF
MeCalls
8'/, MILLION CIRCULATION
PLUS LOCAL IMPACT EVERYWHERE!
of Sarah Coventry Fine Jewelry will also be representatives for “The Happiest Millionaire.” Here’s what they are doing:
They will carry the word about this fun-filled motion picture right into millions of homes, where they hold Sarah Coventry Home Jewelry Shows. They will have with them proofs of the ad which will appear in the October issue of McCall’s, and information that will be supplied via their company house organs.
When you work with the Sarah Coventry sales team you work with one of the most successful and ideaminded organizations in the world. Couple your efforts with theirs in putting over a special local promotion for your engagement of “The Happiest Millionaire.”’ Here’s how to do it:
Write to: Fashion Co-ordinator Sarah Coventry, Inc. Newark 14, New York State
@ Find out who the Sarah Coventry representative is in your area.
Contact the local Sarah Coventry representative and work up ideas that can turn a series of Home Jewelry Shows into a word-of-mouth network for the promotion of “The Happiest Millionaire.” The Sarah Coventry representative will have many ideas, and so will you. Here are some that will add to the excitement:
@ Invite the hostess of each Home Jewelry Show to be your special guest at opening night of “The Happiest Millionaire.”
@ Use Sarah Coventry Jewelry as prizes in any contest you are running.
@ Have your opening date announced in any correspondence or personal contact work done by the Sarah Coventry representative. Undoubtedly they will be talking about the items ‘‘worn by Leslie Ann Warren, star of Walt Disney’s ‘‘The Happiest Millionaire.”” Make sure they add your theatre identification to this basic information.
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