The Jungle Book (Disney) (1967)

———— a a ee ee ESS STORY TELLING HOUR Contact your local libraries and TV stations. Arrange a story telling hour utilizing the popular Rudyard Kipling stories. Talk to the mother’s clubs and get them interested in promoting the project. This is a perfect way to make the families aware of the fun and excitement they will experience at your theatre. Adding film clips will certainly round out the program. Set up displays using the full color 8 x 10’s or 11 x 14’s and the one sheet. See the pages on publications for the many story books available on Walt Disney’s “The Jungle Book.”’ JUNGLE SAFARI OUTFITS Carry the Jungle Book theme throughout your theatre by dressing the entire staff in jungle safari outfits. This will add an unusual touch to your lobby and will cause your patrons a great deal of amusement and interest street traffic in the picture. MUSIC STORE DISPLAYS “The Jungle Book”’ album is a natural for fast sales to the families. Contact local record and department stores and set up a poster display along with the variety of albums shown on the music pages of the pressbook. WHO’S WHO AT THE Z00? Run a “Who's Who at the Zoo” contest in the newspaper. Have the six animal drawings below published in the newspaper and ask readers to see how well they know these unusual animals. Tie-in with local sports shops or hunting and game stores. Award prizes to the first three correct entries. A special mat “zoo #1” has been prepared of these drawings and is available through the Buena Vista Specialty Department in New York. | Wj, © 1967 Wak Disney Productions HYENA ¢ SEE THE FOLLOWING PAGE FOR TARSIERS pi ad | BY ~2 —. + es ; G Ne, © 1967 Wak Disney Productions <n EO SS R — mat “zoo #1” MORE EXPLOITATION IDEAS «+ Page Four