The Ugly Dachshund (Disney) (1966)

P_OF AUDio-ViSUAL SPECIAL TECHNICOLOR TRAILER ORDER FROM NATIONAL SCREEN SERVICE DAC-POO TRAILER #1 Running time: 5 min. 30 sec. A tongue-in-cheek opening playing off of a newborn pup immediately prepares the audience for the nonsensical switch which follows as Dean Jones, Suzanne Pleshette and Charlie Ruggles discover the hilarious consequences of convincing a great dane that he’s not a dachshund. A title and narrative bridge is used in transition to footage showing the high points and the A. A. Milne characters in Walt Disney’s new cartoon featurette, WINNIE THE POOH AND THE HONEY TREE. In conclusion the trailer once again calls attention to both Disney attractions M, TEASER TRAILER ORDER FREE FROM NATIONAL SCREEN DAC-POO TEASER #3 Technicolor® Running time: 2 min. 17 sec. This trailer is an entertaining, fast-paced selling tool emphasizing two new Walt Disney attractions showing in theaters together. THE UGLY DACHSHUND footage features Walt’s new romantic comedy team Dean Jones and Suzanne Pleshette, using the funniest and most intriguing scenes of them and their daffy great dane who thinks he’s a dachshund. Thirty seconds of this trailer is devoted to scenes from WINNIE THE POOH AND THE HONEY TREE, followed by a re-emphasis of both attractions showing together. showing together. THE RADIO CAMPAIGN IS CONTAINED ON TWO SIDES OF A 12-INCH DISC. ORDER FREE FROM: BUENA VISTA DISTRIBUTION CO., INC. Attn: Specialty Dept. 477 Madison Avenue New York, N. Y. 10022 RADIO SPOTS FOR THE PERFECT PROGRAM SIDE #2 Commercial announcements for THE UGLY DACHSHUND and WINNIE THE POOH AND THE HONEY TREE CUT #1 & CUT #2 55 seconds 5 second open end for live tag Both of these one minute spots use picture dialog, point up Dean Jones, Suzanne Pleshette, feature unusual comedy situations and emphasize THE UGLY DACHSHUND showing together with Walt Disney’s new cartoon featurette, WINNIE THE POOH. Spots should be used in an alternating sequence. SIDE #1 Commercial announcements for Walt Disney’s THE UGLY DACHSHUND ONLY These spots are all designed for the young adult audience. If ‘‘Side #1” spots are used where THE UGLY DACHSHUND is playing in combination with WINNIE THE POOH, the local announcer should mention WINNIE THE POOH within the 5 second open end. CUT #4 — 25 seconds 5 second open end Picture dialog and commercial narration point up a fast moving new Disney comedy starring Dean Jones, Suzanne Pleshette, Charlie Ruggles and a great dane who thinks he’s a dachshund. CUT #3 & CUT #4 & CUT #5 25 seconds 5 second open end for live tag Use these 30 second spots in an alternating sequence. Each, in a different way, points up cast, comedy situations and the unusual theme of a great dane that thinks he’s a dachshund. Each also emphasizes THE UGLY DACHSHUND showing together with WINNIE THE POOH. CUT #1 — 55 seconds 5 second open end Following a dog bark, Dean Jones yells: “Shut up, you idiot!’’ after which the announcer states, ‘‘This is a love story.”’ Then, in a series of comic situations using dialog, we hear what happens to a happy home where a great dane Is raised with dachshunds. Cut #5 — 25 seconds 5 second open end The voice of DEAN JONES invites the listener to see Walt Disney’s newest comedy and tells of his and Suzanne Pleshette’s dilemma trying to raise a great dane who thinks he’s a dachshund. CUT #6 & CUT #7 15 seconds 5 second open end for live tag Use 20 second spots in an alternating sequence. Both are announcement spots featuring cast and emphasizing THE UGLY DACHSHUND showing together with WINNIE THE POOH. CUT #2 — 55 seconds 5 second open end The voice of Dean Jones poses the question — ‘‘Can you imagine a one hundred and fifty pound great dane leaping into bed with you?” He tells of his and Suzanne Pleshette’s nutty problem of raising a great dane with a family of dachshunds. Dialog from the picture is also used. CUT #6 — 15 seconds 5 second open end This announcement spot points up the cast and the stars and humor of Walt’s newest comedy. CUT #8 10 seconds No open end Identification spot bills cast and announces Walt Disney’s THE UGLY DACHSHUND showing with Walt Disney’s WINNIE THE POOH. CUT #3 — 55 seconds 5 second open end Using dialog from the picture and lively sell copy, this spot emphasizes the humor and unusual theme of a new Disney comedy starring Dean Jones, Suzanne Pleshette and Charlie Ruggles. CUT #7 — 10 seconds No open end An identification spot announcing cast and name of picture.