A Private's Affair (20th Century Fox) (1959)

AIRWAVES -TV SCREENINGS ADD UP TO TOP B. 0. SPOTS FEATURE LAUGH A hilariously executed series of radio and television spots is one of the highlights of the full-scale campaign in behalf of Twentieth Century-Fox’s uproarious comedy, ‘‘A Private’s Affair,”’ in CinemaScope. Using the stars of the picture themselves, Gary Crosby, Sal Mineo and a host of others in ‘bit parts,’’ the radio and television spots are a mad funfest of ‘‘selling power’ to the teenagers and adults of your town. Listen to Sal Mineo, beating out the rhythm on his bongo drums, calling out the cast, keeping time with the bright, swinging tempo of the happy score by Jimmy McHugh, Jay Livingstone and Ray Evans. ‘‘A Private’s Affair’’ is for you .. . for your audience, for your family. A series of no less than 6 radio campaigns-in-one. This customary set of 2-60second, 2-30's and 2-20-second spots are available on one disc, complete with script. An entirely new feature in radio promotion advertising, and one that is so radically different from the practiced methods as to be revolutionary, is now offered to you as an additional effect to your campaign on ‘‘A Private’s Affair.’ We call this special disc a ‘‘Promotion-Advertising Record.’’ Containing portions of all three songs from the film, as taken directly from the sound-track itself, and sung by the actual performers in the film: Gary Crosby, Sal Mineo, Barry Coe, Christine Carere, Terry Moore and Barbara Eden, a specially prepared disc jockey introduction precedes the opening song. This record is for restricted use: please follow these instructions exactly: Use this disc, which is 45 rpm., only on disc jockey shows, and only in conjunction with PAID RADIO ADVERTISING as a package deal with your local radio station. You will find this record a tremendous tool with which to sell your teenage audience. It is equally valuable as a lobby record, for which it may be also used. All spot advertising records, as well as the special promotional recording are available FREE from: TV SPOTS SELL YOUNG STARS The television spot campaign consists of a ‘lively minute’ of scenes from the singing, dancing affair, featuring Gary Crosby, Sal Mineo, Christine Carere, Terry Moore and many, many others. In addition to the 60second spot, we have produced a 20-second film based on the above. All spots are yours for the asking as is always the policy. Order your concentrated, concise ‘‘hard sell’ radio and television campaign on Twentieth Century-Fox’s color by DeLuxe musical ‘A Pri vate’s Affair’’ now. Write: Radio and Television Dept. Twentieth Century-Fox Film Corp. 444 West 56 Street New York, N. Y. Radio-Television Dept. Twentieth Century-Fox Film Corp. 444 West 56 Street New York, N. Y. “Privates Affair” a Natural for Special Army Screenings TELOP TV CAMPAIGN OFFERS PARADE OF LAUGHS AND LOVE For Station Break ‘‘Nobody has more fun than privates in love’’ is the lead line from the advertisting copy of one of the funniest motion pictures of the year. The telop will carry your sales message right into your audience's homes. Reach your potential where they live. These special frames contain all the gaiety, all the humor and charm of the film in an inexpensive and direct point-of-saie approach. Mr. Exhibitor, take a tip from the promotion-minded publicity-exploitation departments of Twentieth Century-Fox where another first in showmanship has been scored. The San Francisco Presidio will be the set for an unprecedented screening for ARMY PRIVATES ONLY. Production chief Buddy Adler will head a glittering array of stars from the CinemaScope comedy, plus an important group of national writers and magazine critics, to the Presidio to attend this screening. After a top coverage dinner, or ‘‘mess,’’ with the stars from ‘A Private’s Affair,’ the entire entourage will see the uproarious David Weisbart-Raoul Walsh spoof about the misadventures of three Gls. The gimmick is that 20th will ‘‘set-up’’ and ‘‘catch-in-the-act,’’ the Commanding Officer trying to ‘‘sneak’’ in to see the film. Why not attempt the same thing in your area? This is a natural stunt, and can be exploited to the hilt. Use the same technique on the local level. Contact your local armed forces base public affairs officer (also known as public information officer), and offer this tie-up with your special restricted-to-Privates screening as a recruiting magnet in their base area. “‘A Private’s Affair’? was produced with the cooperation of the United States Army. Make sure your local officer knows this. Set up your screening the way 20th has, and you are sure to attract much talk, word-of-mouth reaction and news cover 1) Specify whether it is a slide or telop you are ordering. 2) Specify Shared i.d. or General. 3) Furnish call letters of station if ordering shared i.d. 4) Specify film title: ‘‘A Private’s Affair.”’ 5) Send order to: Q.Q. TITLE CARD CO. 247 WEST 46TH STREET NEW YORK, N. Y. For Shared I.D. (Live) Announcer: “Nobody has more fun than privates in love.’’ See Sal Mineo, Gary Crosby, Christine Carere, and Terry Moore in a parade of love, laughter and gaiety. See ‘‘A Private’s Affair’ . . opening .... at the... . Theatre. (Live) Announcer: ‘‘A Private’s Affair,’ more fun and laughs in the PRICE SCALE: With playdate and station Army since Gary Crosby, Sal Mineo and Barry Coe joined up, See ee ecg ra $6.00 these guys and their gals, Terry Moore, Christine Carere and Barage in your town. Use ‘A Private’s Affair’”’ to make a Major General smash at Without theatre playdate and i.d...$5.00 bara ina <a . at the .... Theatre. ‘Nobody has more fun than your theatre. Deal ches Sate oe. ne ee nena $2.50 oi i aa dent These Are Not Furnished Free! Cast Synopsis Credits Produced Dy isc. sesiccccc.cc.con eee David Weisbart Luigi By [EN et Sh 9 aera ee ote Aire gear eN ot rye apy Beer ete eee? Sal Mineo (Not for Publication) oar Jerry Morgan (BARRY COE), a personable young man just out of college, Directed “by... a... ee Raoul Walsh aa Christine Carere Luigi Maresi (SAL MINEO), a jive talking musician, and Mike Conroy (GARY : = B Cc CROSBY), playboy heir to an Oregon cattle empire, are all drafted and end up Screenplay DY wicca. ee... Winston Miller Derry Mor Garry... ccecceseeseeneccccceeetsnesteseseeneneenennannnene arry Loe in the same platoon for basic training in a New Jersey Army camp. | ? ge Under the pressures and repressions expertly administered by their platoon Based on a Story by... Ray Livingston Murphy ees ca 5 Re SR een tnt Barbara Eden commander this unlikely trio become friends. A draftee named MacIntosh ; Po atey | (ROBERT DENVER) has brought see beg recorder end seamen, branet A Soness* 25s Jimmy McHugh, Jay Livingston and recording commands and then playing them back in the barracks. The men, o . Ray Evans Mie ener Gary Crosby course, all ‘“‘snap to” until they discover the source of 6 en a the _ 4 y . . : inevitable happens. The platoon commander comes in and barks an order. Jerry, ANCES Sta VE WW -eovececeseseccccseeeeeeeeeeeececeeeeeeceesssccsessesc.... Alex Romero Louise Wright... eens Terry Moore Luigi and Mike, thinking it is the tape recorder again, pay no attention and end 7 y ‘3 : up on K.P. Music Conducted by......000000cu... ri J. krid 1: | ae Jim Backus The following Saturday night, the recruits are to be allowed visitors for the d by Cyril J. Moc ge teve u . . . » | . . Fand ee ee ee (Cee Leen) Ss eee Director of Photography.......Charles G. Clarke, A.S.C. i 5 i ndis lives in the same apartment building wit im, is coming to visit him a e Elizabeth T. Chapman................. pease Boyce 2+ request of his mother. ‘‘Her idea of a big evening is to read a book,’’ he comr i 10n: = ee ; ) t Direction.:322 ee ae yle kh. eeler an Gen Hargrave Robert Burton plains. Louise Wright ee ae a jean oe bet si Be age Walter M. Simonds Wr mUe eer Ray hs ORLY, Werad cece asagee cen open one see" on ce eaae Tans paneer of Jerry’s is going to be his date. ike is expecting the whole line from the . Copacabana. : Major Hanley es id RI 20S Re, Aree SOR ST Alan Hewitt As things work out at the dance in the recreation hall, Jerry and Marie are Set Decorationss....: 24 Walter M. Scott and attracted to each other both physically and pees: Louise ane Stuart A. Reiss eee rt Denver amusing and appealing and to him she has “‘class.’’ Mike deserted in his hour o E . Mac] nthe nen nro Robert je need by his chorus girl friends, ends up with tae sergeant, Katey ee een Wiliniiibeliiee eons cn ecccns Dorothy Spencer . : BARBARA EDEN), and during the course of the evening discovers he may v : Sergeant Pickerell. cece Tige Andrews ae been lucky after all. Jerry and Marie end the evening with a love song. Costumes Designed Dy... Adele Balkan F Steve Sullivan (JIM BACKUS), the greatest emcee on television, visits the camp (GRO PAB IC STEW Re SES Mis, Ss sie eae ore et Ray Montgomery to do a show on the training program and happens to hear MaclIntosh’s tape RL NOLL bbs <a. camera Ben Nye, S.M.A. recorder playing a song sung by Jerry, Luigi and Mike. Steve likes what he ~ : et OR dha cine ce cnc okene! Rudolph Anders hears and asks to see the three boys, who are thereby rescued from running an 13 Bn ec!) S| Cee i Helen Turpin, C.H.S. EL COS iia eae ar nae obstacle course under fire. Steve says nO eee them on his cage aS ae by Tech LA i i following week and orders are cut for the boys to report to him in New York. echnica aciser......-. Major Jack M. Moore SA Magdalena Ssaeacas aber ee arimrersnome Safed oo Pe see oe pga Debbie Joyce Sergeant Katey Mulligan, from public information, is to be their escort which J 4 ‘ is great news for Mike. PRM TE TIFF O CUT ganic cn ccccserneeee Hal Herman Young ROC Miivec. chee nee Robert Montgomery, dr. When it comes time to go, however, Jerry comes down with laryngitis and is Hend Dick Whittinghill eer iva siete where he is given heavy medication in an attempt to get Sound............... Bernard Freericks and Harry M. Leonard . MMe tas nase carga nacts tpnweneaeme once mtaenanta 1c ttm 1 im ready for the show. ; : : : gi iene 2 pie geet ates too funny to tell here (you’ll have to see the picture Mnaesthalon ee ee ee Earle Hagen to belhleve them). Bir Wate ne 5 eens Se ees Panera SEO ECS ‘itis the night of the Steve Sullivan Show. ‘The Army trio is pushed ack act i ee ceie Sanat bee Haewei& Leb . after act waiting for Jerry. Finally, it’s the end o e show and Sullivan say Mrs. Har gra ve...n.-cc-eocceecn ence ccenesetetsernceetnttne Maida Severn trio must — Re duet. aera et pete enya, Jerry sheeats in Color by De Luxe . ime’s very nick. e boys sing their number to great applause an e three Mrs Gerstader:«..75 20 = sts. ote Carlyle Mitchell girls rush out to embrace them at its conclusion. They are still on camera. Color COUSUltan Ge tes at eee Leonard Doss “Well, folks,’ Steve Sullivan says, “I guess that wraps it up. And,” glancing at the three embracing couples, ‘I do mean, wraps it up.” ee