Fraulein (20th Century Fox) (1958)

She was a wink, a kiss, an invitation, ask any G.|. about “Fraulein!” Century-Fox presents Starring DANA WYNTER pronounced Froj-line... it means girl...good or bad -MEL FERRER: DOLORES MICHAELS rwacet WALTER REISCH oo HENRY KOSTER <=> LEO TOWNSEND CAST Erika Angerman ...... Dana Wynter Foster MacLain ............ Mel! Ferrer Lori esas cesses Dolores Michaels Lt. Berdie Dubbin....Maggie Hayes OMItel sales sacs eee Theodore Bikel USO i cae Helmut Dantine Karl sc 2k oe Herbert Berghof Corp. S. Hanks .... James Edwards Professor Angerman..Ivan Triesault Berta Graubach....Blandine Ebinger Grischa ................ Jack Kruschen Produced by .......... Walter Reisch Directed by ............ Henry Koster Screenplay by ........ Leo Townsend From the Novel by James McGovern Music ........ Daniele Amfitheatrof Director of Photography Leo Tover, A.S.C. Art Direction ...... Lyle R. Wheeler Leland Fuller Set Decorations ....Walter M. Scott Bertram Granger Special Photographic Effects L. B. Abbott, A.S.C. Film Editor ........ Marjorie Fowler Executive Wardrobe Designer Charles LeMaire Costumes Designed by..Mary Wills Assistant Director ........ David Hall Makeup by ...... Ben Nye, S.M.A. Hair Styles by Helen Turpin, C.H.S. Sound ............ E. Clayton Ward, Harry M. Leonard Orchestration..Herbert W. Spencer CinemaScope Lenses by Bausch & Lomb Color by De Luxe Color Consultant .... Leonard Doss Page Five CINEMAS COPE COLOR by DE LUXE dn the wonder of STEREOPHONIC SOUND S | G MAT--301 109 lines x 3 cols. (327 lines) (3 cols. x 7% inches) (pronounced Froi-line...it means girl...good or bad!) starring DANA MEL DOLORES WYNTER FERRER MICHAELS with MAGGIE HAYES + THEODORE BIKEL | UIS VAN ROOTEN * HELMUT DANTINE » HERBERT BERGHOF vedontty WALTER REISCH onus HENRY KOSTER . sors LEO TOWNSEND In the wonder of STEREOPHONIC SOUND CINEMAS cOPE COLOR by DE LUXE 104 lines x 3 cols. (312 lines) (3 cols. x 72 inches) MAT—303 SPECIAL AREA EXPLOITATION COVERAGE MAY WINE CELEBRATION If your local community has a German settlement, they usually promote extra activities during the May Wine festival period which coincides with most bookings of "Fraulein." The production was filmed in Cologne, Berlin and along the Rhine where many of Germany's famed vineyards steal the scenic show. Be sure to cash in on the heightened social period with the advantageous placements of poster, window card and still displays announcing your playdate. Contribute prizes to any beauty contests they may be sponsoring in return for plugging your attraction. WRITTEN INVITATION Have your local printer run off "personal handwritten invitations" from "'Fraulein"' to watch for your playdate of the film. Mail these teaser announcements to those on your list of regular theatre patrons ten to fifteen days ahead of your opening day. Arrange for more of these letters to be distributed as package stuffers in neighborhood stores. Reminder postcards from "Fraulein" can follow up two or three days before your opening. VOLKSWAGEN LEAD Prebably the most popular commodity from post-war Germany is the small, trim Volkswagen automobile. Arrange with your local dealer for a fleet of these eye-catching vehicles to taxi special guests to your theatre opening night of your playdate engagement. Better yet, have these bannered cars chauffeured by glamorous blonde models. TRAVEL AGENCIES The Twentieth Century-Fox CinemaScope cameras have swept their way from Berlin to Cologne down the fabled Rhine to Wiesbaden in the post-war romance, "Fraulein." Get together with your local travel agents to decorate their windows with posters and photographs showing the famous sites including the Rock of the Lorelei to be seen on the Rhine boat trip, a popular tourist attraction featured in the film. Perhaps a co-sponsored contest could be arranged for a Honeymoon Holiday for two, flying German airways to Berlin; or local beauty winner, amongst entrants chosen from German stock, could be awarded a holiday trip. "LIVE’ FRAULEIN Hire a local girl who has an attractive German-accented voice to record an "invitation'’ message or to deliver "'live"’ ever the telephone playdate information re "Fraulein." In sultry voice, she can sock home your advertisement to a hand-picked list. Try it with local businessmen to get them talking about "her" at lunch, in their clubs, over their desks. FOREIGN LANGUAGE PRESS Seek to promote the "rest of the story" in news features in your local press, especially in the foreign language papers in your community, about the fast rehabilitation of Western Germany. Also, a feature on German war brides in your community and their contributions to beauty, culture and good citizenship. TV STUNT Hire a curvaceous model, posed in flowing, figure-revealing draperies to read your TV announcements of your coming ‘Fraulein’ engagement. The image should be projected in shadow, silhouette fashion, onto the TV screen. Ideally, the voice should be the same warm, accented tones of the girl who waxes the telephone message record for you. Spot this provocative commercial before and after the popular eve ning show. Commercial announcement could be opened with the words: ‘’This is Erika. ‘Fraulein’ is my story and that of many other young women of Berlin caught in the aftermath of war, struggling for survival, living in the hunger and humiliation that comes to a conquered people .. .”” Follow with star and playdate credits and as much story line as the purchased time allows. See ‘Radio Spots’ for this kind of copy, or make up your own from the ad copy. Expenses for this spot could be shared with a local merchant(s) who would offer free flowers or vials of perfume as gifts to women patrons of theatre opening day.