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The collaboration that made five previous Paul Newman hits joined forces again to create HOMBRE. Director Martin Ritt bore down on the HOMBRE company to deliver depth and drama through this thoroughly adult screenplay.
The star-strong Academy Award cast cuts into characters of brass and brimstone. Paul Newman is HOMBRE in a hard-hitting dramatic motion picture which is a sure-fire critical and public hit.
Diane Cilento (nominated for an Academy Award for her performance in ''Tom Jones'') gives a performance that guarantees her a rank as an international star of the first order. And Newman's big gun-down finish is a shocking triumph in suspense.
The picture is one which merits all-out efforts in sales as one of the dramatic triumphs of motion picture art, and one which lends itself admirably to special screenings for selected guests. A special premiere might well be planned along the line of the New York world premiere where TRUE, The Man's Magazine, in association with 20th CenturyFox, invited guests to be present ''in the audience of distinguished men.'' On a local level, for example, this might be done by a Men's Store.
"HOMBRE OF THE YEAR'!
The theatre might declare a night for the ''Hombre of the Year'' at which time they wil] invite prominent male citizens to be guests of the theatre. Be sure to get press and radio coverage. TEASER CAMPAIGN
Run the teaser ad campaign -HOMBRE MANS MAN...PAUL NEWMAN IS HOMBRE. This phrase can be used for counter cards, bus cards, luncheon menus, all types of posting plus stencils. CONTESTS
1) Devise a contest based on the three previous pictures in which Paul Newman has starred, the titles of which begin with ''H'' -These are HUSTLER (20th-Fox 1961) HUD (Para. 1963) HARPER (WB 1966).
2) Tie-in with local radio station to run a contest asking the women in the community
to send in photos of the man that they feel most resembles our HOMBRE.
PAPERBACK
Tore ve an eaiginat eupticasien ~ aon # cepsint. Painter & USA.
The motion picture is based on a Ballantine Book Original which is now in its second printing, offering a fine tieAND NOW?
° * ° ° the producers, in with bookstores for window and counter displays. the director, ie star, : and the writers 1A GREAT BOOK BECOMES « of Hud AGREAT MOTION PICTURE! — meet again “4 to create a film that will rank with Shane and The Oxbow Incident
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STAR INTERVIEWS
Dick Strout has recorded on one disc both open-end and closed interviews with Paul Newman Fredric March and Barbara Rush on one side and a radio featurette on the reverse with Newman, March, Rush and Martin Balsam. These interviews offer excellent means for radio publicity. ORDER FROM: DICK STROUT, INC.
Box 907
Beverly Hills, California
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RADIO and TV SPOTS
There are spots of 60, 30 and 20 seconds available for radio advertising. And there are spots of 60 and 20 seconds in color plus a 10-second spot in black-and-white available for television advertising.
ORDER SPOTS from NSS TRAILERS
For advertising in theatres, there are two trailers: a teaser and a regular one.
ORDER from NSS