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"In Like Flint'' is a highly exploitable picture, like its predecessor ''Our Man Flint,'' which will appeal to the widest possible audience because it is pure entertainment and full of fun. It is not, in a true sense, a ''sequel'' to "Our Man Flint!’ because all of the adventures are new, and the locales are different. But it does have James Coburn and Lee J. Cobb repeating their respective roles as Flint, the agent, and Cramden, the head of ZOWIE. It has a completely new, and larger, bevy of beauties in bikinis and high fashions and a truly fabulous beauty resort. Since it is a fun picture, plan a fun premiere or opening day stunts, such as those done so successfully for ''Our Man Flint!' and ''Modesty Blaise.” “Our Men Fling ts now tin! in “in LikesFoine |!
BOWLING TOURNAMENT
In conjunction with the American Machine and Foundry Company and its Bowling Products Group, plans have been worked out for an extensive co-op campaign to stimulate interest in bowling and the ''In Like Flint'' motion picture. In the U.S. 40,000,000 people bowl. There are 10,000 class A bowling centers in operation.
AMF has alerted its field staff to work with exhibitors in all cities where the picture will play.
Exhibitors can display bowling posters and stills in their lobby. In exchange, bowling centers will show ''In Like Flint'' posters and stills and will use their PA system to make announcements regarding the motion picture and the bowling tournament prizes.
A flyer-entry blank is available in mat form announcing the tournament, containing an entry blank and publicizing the movie. ORDER MATS FROM AD-PUB DEPT., 20th Century-Fox, 444 West 56th Street, New York, N. Y. 10019. PLEASE INDICATE PLAYDATE WITH YOUR ORDER.
Bowling center operators and bowling champions could be invited to the premiere or a special screening of the picture.
FEATURETTE
An 8-minute subject, in color, is available showing what women will do to take off those extra pounds. A 16mm version is for use on TV and in-store showings. This 16mm version is available, on loan, from 20th Century-Fox, AD-PUB DEPT., 444 West 56th St., New York, N. Y., 10019. Please indicate your playdate when ordering. A 35mm _ version is available for theatrical use and is available through the 20th Century-Fox branch offices.
FASHIONS
Catalina Swim Suit Company has provided the bathing suits and sportswear for the film. They are sponsoring national co-op advertising. Encourage department and other stores to put on a fashion show which could be done in bowling centers in conjunction with the tournament. Martin of California designed the wardrobe worn by James Coburn in the picture. Co-op advertising and store displays should be arranged with stores that carry this line. Paris Company, makers of men's wear and accessories, designed the special belt worn by Flint in the film. They are prepared to promote the ''In Like Flint!'' buckle for men who are with it featuring a three-way message boosting the film.
For all fashion tie-ins, there should be in-store promotions and window displays as well as co-op advertising.