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TIE-IN WITH DELTA AIRLINES
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DELTA AIRLINES, whose big jets appear in ‘‘Our Man Flint,’’ is cooperating with us on a maior tie-in and promotion. This was kicked off by a Delta-Fox junket of 95 press, radio and TV people from all areas of the country to Jamaica for the World Press Premiere of ‘‘Flint.’’ In addition, the counter card shown here will be exhibited in Delta sales offices throughout the country. Also, 50,000 point-of-sale folders featuring ‘‘Flint’’ will be distributed by Delta to their customers. Special screenings have been held for Delta personnel so that they can ballyhoo the picture. All Delta offices have been advised to cooperate with local theatres on mutually beneficial promotions.
RADIO SATURATION CAMPAIGN
DICK STROUT, famed for his interviews with Hollywood stars, has recorded interviews with James Coburn, Gila Golan, Lee J. Cobb and Edward Mulhare on the set of “Our Man Flint.’”’ These interviews will be broadcast on “HOLLYWOOD PROFILES,”’ Dick Strout’s radio program syndicated on 830 radio stations throughout the country.
Contact your local radio station regarding ‘‘Hollywood Profiles.” If the program is not being broadcast locally, order your own recorded interviews in OPEN-END form for local planting. It will be sent to you with script, timing and cues so that a local radio personality can participate.
ORDER FREE FROM: DICK STROUT INC. P.O. Box 1911 Beverly Hills, California
SPECIAL SCREENING PROGRAM
THE BEST WAY TO SELL ‘FLINT’ IS TO LET ‘‘FLINT’’? SELL HIMSELF! And to let Flint sell himself, you can hold a number of Special Screenings for people who can be counted on to spread the word. ‘“‘Flint’’ is a great picture for young people, and if you have a college nearby, you should hold a special screening for the big men and women on campus. A screening should be held for local newspaper, radio and TV personalities, and for instructors in karate and judo clubs, the latter because James Coburn and Flint are accomplished in the Japanese martial arts. In fact, you should invite all the influential, talk-it-up people in your area. All you have to do is get the word-of-mouth started, and your man Flint will do the rest!
FREE RADIO SPOTS & TV TRAILERS
The set of Radio Spots are available on one 3313 record; the TV Trailers are on 16mm film.
ORDER RADIO SPOTS FROM: MANHATTAN SOUND CORP. 411 5th Avenue New York, N. Y. Attn: Leonard Lawson
Ad-Pub Department 20th Century-Fox
444 West 56th Street New York, N. Y. 10019
ORDER TV TRAILERS FROM:
RECORD ALBUM PROMOTION
20th Century-Fox Records is producing the swinging ‘‘Our Man Flint’’ score in an LP album. Composed by Jerry Goldsmith, one of Hollywood’s top music men, the ““Flint’’ score is the kind of music that can become a BIG HIT! The Album has already been furnished to disc jockeys throughout the country, and special nation-wide DJ screenings have also been held. Record shops have been serviced with black and white and color stills for in-store and window displays, and to tie-in at the local level, you can arrange to plant some posters bearing your playdate credits in these outlets. Also, you can contact local deejays and ask them to mention your playdate credits whenever they broadcast the ‘‘Flint’’ music.
NETWORK TV ADVERTISING
Continuing our role as the first and only motion picture company to be a participating sponsor on Network TV, we will advertise and promote “‘Our Man Flint” with a series of one-minute commercials and ten-second billboards on the ABC WEEKEND NEWS, which follows a strong line-up of shows on Saturday night, and the popular Sunday Night Movie, and which will be carried by the full ABC Network of 105 stations covering 210 major markets. Our Network advertising campaign will give a total of 221 million viewer impressions for ‘‘Our Man Flint’? and other Fex releases, providing a tremendous in-depth sell on the “blue chip” advertising medium.
LEAR JET TOUR
The incredible LEAR JET, an aircraft which holds 6 passengers and baggage and cruises at over 500 miles per hour, is shown prominently in ‘‘Our Man Flint’ as Flint’s private plane. The Lear company has made available a jet for us which will be used to fly James Coburn all across the country on a personal appearance tour. Since the plane is for our sole use, it will enable Coburn to visit up to four cities a day, stopping at spots that were previously off the beaten track for personal appearances. Our Man Flint’s private Lear Jet will take press, radio and TV for a 561 miles-per-hour ride-of-a-lifetime while interviewing James Coburn.
PAPERBACK PROMOTION
POCKET BOOKS is publishing the paperback version of ‘Our Man Flint’ with a jacket that shows stills of action and stars from the film, plus credits. This paperback will be distributed to the many retail outlets in the country, and to effect a tie-in at the local level, you can arrange to plant poster and still material with your playdate credits in the major outlets in your area.
THEATRICAL TEASER TRAILERS
Two special Theatrical Teaser Trailers are available from your local 20th Century-Fox Exchange to sell ‘‘Flint’’ far in advance of your Regular Theatre Trailer screening. Order them now — screen them immediately — and let your patrons learn about the incredible “Our Man Flint.”’