Son of Robin Hood (20th Century Fox) (1958)

“SON OF ROBIN HOOD” Advertising — Exploitation Supplement First Time ON THE ScREEN! CINemaScoPE and COLOR by DE LUXE CANNOT 2 Al HEDISON JUNE LAVERICK Produced and Directed by GEORGE SHERMAN «Screenplay by GEORGE GEORGE and GEORGE SLAVIN <5 “DAVID FARRARMARIUS GORING An Argo Film Production « Released by 20th Century-Fox Sh ee 139 lines x 4 cols. (556 lines) (4 cols. x 10 inches) THEY'RE ALL HERE... LITTLE JOHN... FRIAR TUCK... DES ROCHES... LADY SYLVIA... ALAN ADALE... THE BOY PRINCE... THE BLACK DUKE! MAT—401 SHOWMANSHIP STUNTS: 1) ms — SHADOW BOX IN LOBBY—You can make your own cut-out of the ‘‘Son of Robin Hood”’ from the 40 x 60 for ad copy reading ‘‘He’s coming to this theatre on such and such a date.”’ Include a selection of stills. Play a spotlight on this display, or light from behind. STIMULATE POPCORN SALES—Drop a Robin Hood trinket into every bag of popcorn sold during this engagement. ROBIN HOOD IN LOBBY—Have an usher or local actor dress up like Robin Hood to herald your upcoming playdate. Costumed figure might take tickets as special kidee matinee. ARCHERY CONTESTS—Hold Saturday morning archery contests, 6) with local store promotions tying in at the theatre, or better still use this as another local TV stunt on one of the programs appealing to young children which are seen Saturday mornings on every station. MILK COMPANIES—Tie-in with the local milk companies that bring the milk into the schools and which sell to the local supermarkets, so that these local milk distributors put a collar around the milk bottles heralding the arrival of ‘‘Son of Robin Hood” at the local theatre. ROBIN HOOD PROMOTIONS—Tie-in with local five-and-dime and novelty stores to feature Robin Hood bow and arrow, Robin Hood hats, Robin Hood T-shirts etc., for window displays, giveaways, and TV and newspaper co-op advertising. 7 — 8 —_— 9) 10) DECORATE THEATRE FRONTS—Every theatre lobby should simulate Sherwood Forest for this engagement. BILLBOARDS—-Our picture will hit release during the outdoor driving season when every family and every motorist is a captive audience. You should, therefore, set up an extensive bill-posting campaign on this picture. SOUND TRUCKS—In each locality a sound truck should be hired which can be decorated to look like Sherwood Forest and people with a group of men dressed like Robin Hood with a troupe to ride around town at the busy hours of the day, Our Robin Hood title song can be amplified over the P.A. system with which sound trucks are equipped. GIVEAWAYS AT SCHOOLS—While school is still in session, before your playdate on this picture, arrange for giveaways of the Herald at school breaks.