Son of Robin Hood (20th Century Fox) (1958)

‘Son of Robin Hood Proves Exploitation Special TV Trailers Sell “Son of Robin Hood” An exciting set of six TV trailers — three 20 and three 60-second trailers — have been developed for your audio sell over local TV for ‘‘The Son of Robin Hood.”’ These trailers emphasize the youth appeal of this perfect summer season picture. The trailers show children and their parents in a sequence designed to appeal to every child in your locale, as well as featuring action shots from the film. Order your set of special sell TV trailers immediately. Order From: TV-Radio Department Twentieth Century-Fox 444 West 56th Street New York 19, N. Y. Sheet Music Extra Pre-Sell 20th-Fox Record The 20th-Fox Record Company disk of ‘The Son of Robin Hood”’ song, as performed by The Merry Men, a top musical group, has been given the big disk treatment with copies of the song sent to key d.j.’s throughout the nation. This catchy song, which has been racking up big returns across the country, has also been given special attention on top kiddee programs over national TV and radio hookups. Get in touch with your local d.j.’s and record stores as soon as possible and arrange for intensive spinnings of this valuable pre-sell campaign aid in the weeks just previous to and during Contact Local Dealer your playdate. ‘ROBIN HOOD’ COLOR-IN CONTEST The ‘Son of Robin Hood” color-in mat 3X available through NSS is an important adjunct to your playdate campaign. Have these color-ins made up in large quantities and distribute them in schools, youth gathering places and supermarkets throughout your community where they will act as an attention getter for your playdates of ‘‘Son of Robin Hood.” Order from NSS! TV TELOPS AND SLIDES 1) To be used in conjunction with station i.d. breaks. Announcer (live): See ‘‘The Son of Robin Hood," for the first time .. . see the adventures of “The Son of Robin Hood” on the wide screen at the .... Theatre .... It cannot be seen on TV... ‘‘The Son of Robin Hood.” 2) Not to be used with station i.d. breaks. + Announcer (live): ‘‘The Son of Robin Hood” is here with all the famous characters from his band of men... see for the first time ‘‘The Son of Robin Hood” ....at the... . Theatre... . This is the adventure feature which cannot be seen on TY... ‘The Son of Robin Hood.” With Theatre Playdate and QQ TITLE CARD CO. Station Identification Information (Be Sure to 247 WEST 46th STREET Send all Information) ....$6.00 NEW YORK, N. Y. Price Scale of Each Slide or Telop: Without Theatre Playdate and Station Identifica HO n reece St, ee $5.00 Each Duplicate Copy of Any Slide or Telop -...... $2.50 GENERAL | These are not furnished free by Twentieth Century-Fox Hit Airwaves With Radio Spots Do not overlook the value of the airwave coverage in your audio-visual ‘‘Son of Robin Hood”’ campaign. A set of six Free radio spots have been developed for your pre-playdate campaign which offer an all around selling approach. Composed of two 60's, two 20's and two 30-second spots, the ad spots have both a general approach designed to have broad appeal, and a youth approach similar to that used in the TV trailers. Use these radio spots generously and the return will be well worth the investment. Order yours NOW! Order From: TV-Radio Department Twentieth Century-Fox 444 West 56th Street New York 19, N. Y. Use These ‘Robin Hood Figures HERE’S HOW TO DO IT! PASTE THEM, STAPLE THEM, OR SCOTCH TAPE THEM TO A CARD UPON WHICH YOU HAVE AD ART FROM THE PICTURE. HAVE THE CARD READ: SAVE THIS FIGURE! IT IS A REMINDER FOR YOU TO SEE “‘THE SON OF ROBIN HOOD,"’ COMING TO THIS THEATRE ENTIRE WEEK BEGINNING (DATE) GIVE EACH BOY AND GIRL ATTENDING THE OPENING DAY (OR SAT. MAT.) ONE OF THESE FIGURES. DURING THE RUN OF THE PICTURE SELL THEM AT YOUR CONCESSION STAND. 3 DIFFERENT FIGURES FOR 10¢ — YOUR COST, 5'4¢4OR, 1%¢ EACH). o CONTACT: es ENTERPRISE MERCHANDISING CORP. ~~ 1515 BEDFORD AVENUE 5 BROOKLYN 16, N. Y. vee Printed in U.S.A.