We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
20th-FOX, WINCHESTER RIFLES SET PROMOTION FOR "STAGECOACH"
20th Century-Fox and the Winchester-Western Division, Olin Mathieson Chemical Corporation, have combined talents in an extensive promotion based on the Martin Rackin production of STAGECOACH. Utilizing the Norman Rockwell paintings commissioned by 20th-Fox, WinchesterWestern has made STAGECOACH the theme of its $2,500,000 Centennial year advertising and promotional campaign.
Winchester is distributing millions of consumer catalogues featuring Rockwell's painting of the stagecoach attack as its front and back covers. The company is offering coupons for reproductions--suitable for framing--of the same scene through its 44,000 firearms outlets.
The Rockwell paintings have been incorporated into special Winchester display kits for dealer's showrooms. The kits will consist of large photo blow-ups and counter cards of the STAGECOACH painting and a series of counter cards of Rockwell's portraits of the stars of the movie.
While 20th-Fox will use Winchester rifles and display materials in thousands of window and lobby displays throughout the country, Winchester will tie in the STAGECOACH theme throughout its centennial year in its special sales and promotions.
The following pages list the names and addresses of the Winchester field organization. Contact the representative near you for his ideas and give him yours. Together, you can take advantage of local opportunities in conjunction with all Winchester dealers in the area
Contact your local gun clubs for sharpshooting demonstrations, contests, and participation in all events and promotions.
Set up lobby and window displays utilizing Winchester materials and film accessories.
Discuss the possibilities of rifle presentations to noted dignitaries and have your opening proclaimed "Stagecoach Day."
COLE-OF-CALIFORNIA PROMOTION
Cole-of-—California, a leading women's wear organization, has designed and will market a complete line of STAGECOACH sportswear. They are backing it with an impressive advertising campaign in which the photos in the ads were shot on the set of STAGECOACH. In addition, Cole is sponsoring a series of STAGECOACH fashion shows throughout the country.
Leading department stores across the country will prominently feature Cole-of-California's "Stagecoach Fashions."
—~ Contact them immediately for coordination of their window displays with your playdate.
Furnish them with your theatre accessories, stills, western props, etc,
Tie them in with all events planned in connection with your playdate.
Discuss the possibilities of having them furnish usherettes with the Cole Clothes, either gratis or at cost, and credit them at the theatre.
"Stagecoach" may very well be the first western film with opportunities for a bona-fide fashion show. Plan it together and discuss co-op ads for newspaper, radio and television.