The Hustler (20th Century Fox) (1961)

HUSTLER’ HARD-SELL ON ALL FRONTS | HIGH TENSION IN TV-TRAILER PITCH Set against the hard, fast surge of New York, high-lights from ‘‘The Hustler’’ come to your local audience via a set of TV-Trailers that capture all the tension and electrical atmosphere of the Paul Newman starrer. Available in one 60, one 20 and one 10 second lengths, these capsules tell the story of a young pool shark obsessed with a lust to be the greatest champ of them all, and ready to destroy love, loyalties and himself in the name of his compulsion. Arrange to show these Trailers at key viewing times throughout the day and evening. They sell Paul Newman as Fast Eddie Felson, suave Jackie Gleason as the dangerous and unbeatable master of the game, Piper Laurie as the sensitive streei-waif who loses her life in the attempt to make a man of Eddie. The Trailers are FREE from: TV-RADIO DEPARTMENT 20th CENTURY-FOX 444 West 56th Street New York 19, N. Y. RADIO SPOTS SELL RACY DRAMA High tension and explosive action are the keynotes to ‘‘The Hustler,’’ an unforgettable drama about a young pool player who decides to be the greatest champion of all time and throws decency, love and every other human value down the drain to accomplish his aim. A set of Radio Spots are available to alert your community to your playdates. Available in lengths of one 60, one 30 and one 20 second, these spots set the background of New York, its dives, its elegant by-ways, the flux and flow of the world’s greatest city where men like Fast Eddie Felson (Paul Newman) make their bets with life itself, win, lose or draw. Expose your community to these hard-sell spots. Order FREE from: TV-RADIO DEPARTMENT 20th CENTURY-FOX 444 West 56th Street New York 19, N. Y. CONTESTS, TIE-INS MARK LOCAL LEVEL CAMPAIGN FLORISTS . . . Jackie Gleason's lapel carnation is a familiar symbol to the millions who know the comedian on TV. Tie in with local florists to create window displays of carnation boutonnieres and arrangements, along with stills of Gleason from “The Hustler.’ Florists SiNGLE can buy blocks of tickets and offer giveaways RECORD to purchasers of carnations during your play dates. * * * SOUND TRACK AVAILABLE NOW! The dynamic background music of ‘‘The Hustler’’ will BOOK TIE-INS .. . ‘‘The Hustler’ is based on the best-seller by Walter Tevis, and eye-catching displays in local book-shops and book areas of department stores can include stills, posters and accessories from the film. Paperbacks of the novel can be used as giveaways at the box-office and as lobby displays on opening night. HOME BILLIARDS . . . Thousands of billiards enthusiasts buy and enjoy home equipment. Tie in with local dealers to feature special sales on these game items during your run of ‘The Hustler.” * * * BILLIARDS CONTESTS . . . Arrange with local PAL and YMCA units to stage contests for the best billiard-player among the younger crowd. Prizes can be donated by local merchants, with newspaper publicity set up around the winners. be available via a major Record Company's Sound Track Album, featuring a powerful score written by Kenyon Hopkins. A huge promotional campaign devoted to store window display of the album is underway. Store window and disc-jockey tie-ins have been made in conjunction with a single 45 rpm disc of the title tune, ‘‘The Hustler Beat,’’ recorded in both vocal and instrumental arrangements by a top singer and band. Use these recordings for lobby display and to be played during intermission. Make tieins with neighborhood music shops and record sections of department stores for display of stills, record sleeves and streamers. Your music from ‘‘The Hustler’ will be one of your strongest selling supports. GO-GETTERS . . . A hustler, by popular definition, is a go-getter, a man who gets things done through drive and personal ambition. Ask your local Chamber of Commerce to cooperate in locating the “‘hustler’’ of your town, the local boy-who-made-good, the executive who started from the bottom, etc. A letter-writing contest, around the general theme ‘‘What made this man a success in his field?’ can be effective publicity for your theatre run on ‘The Hustler.” NEW YORK TEMPO PACES TELOPS 1. To be used in conjunction with 2. Not to be used in conjunction PAPERBACK IN FULL SWING An all-out campaign to put ‘‘The Hustler’ pocket-book on the map, swings into Station I.D. | YOUR THEATRE-STARTING DATE Who is ‘‘The Hustler''? He is a man with a passion to be the greatest pool player in America. How does he get there? By betraying his friends; by destroying the woman he loves; by playing hard, cold, calculating and savage pool ... and by ruling out of his life every warm and decent value that stands in the way of his lust for championship. See Paul Newman as the obsessed young ‘‘Hustler.'' See Piper Laurie as the gentle, lost girl who tries to make a man of ‘'Fast Eddie’ Felson.'’ See Jackie Gleason as suave sinister Minnesota Fats, the undisputed pool champion of them all. See ‘‘The Hustler,’’ a 20th CenturyFox production in CinemaScope, opening with Station I.D. YOUR THEATRE:S Tension and high suspense load ‘‘The Hustler,'' 20th Century-Fox. drama of an obsessed young pool shark who wants to be the greatest player of all time and doesn't care how he gets there. Paul Newman is Fast Eddie Felson, the country boy with an obsession to beat the champ. Jackie Gleason, smooth, sinister, is Minnesota Fats, unbeatable and unscrupulous. Piper Laurie is the wistful street-girl who tries to make a man of Eddie, and loses her life in the attempt. ‘‘The Hustler’’ is one of the year's great love stories and one of the best studies of human compulsion to reach the screen. See it at the . . . Theatre, starting: es % action with an initial printing of 500,000 copies of the Dell paperback based on the best-selling novel by Walter Tevis. Cover-credits to the Robert Rossen 20th Cetnury-Fox CinemaScope high-tension drama include Paul Newman as Fast ‘Eddie Felson, the ‘‘hustler’’ with a compulsion to be the greatest man in the game; Piper Laurie as the wistful street-girl who tries to regenerate him and loses her life in the attempt; suave Jackie Gleason as Minnesota Fats, the all-time unbeatable champ in the field. Dell is spotting this best-seller in every key distribution outlet across the country. All supermarket and drug chains are heavily stocked, and sales are reported in high gear at newsstands, bus and rail terminals, and vending machines in major cities. This paperback can serve you well, as a lobby display, as a giveaway on opening night to the first fifty customers at the box-office, as a program-item, and as a tie-in item with your local libraries, book-shops and book-sections of department stores. Arrange for window-display crosspromotion of the book with local dealers in pock “This is 3 fine, wilt, wanton, olfbe, . at the... . Theatre. et billiards and home billiards equipment. Ask restaurants to buy up blocks of tickets and give paperbacks and tickets to every 1) Specify whether you want the “Shared %1.D."' or ‘'General'’ slides or telops. 4) Specify the title of the film— Order from: “The Hustler. With Theatre Playdate and Station Identification Infor 2) Say whether it's slides or telops cet ation (Be Sure to Send all . TAMIAMI cousay lnk Metr-daclte, QQ TITLE CARD CO. Information nnn $6.00 customer ordering a ‘‘Hus. ° 74 id 3) If you order the ‘‘Shared 1.0.,"° 247 WEST 46th STREET = Wighou!_ Theatre, Playdate and oo tler Special’ lunch during include the call-letters of the station involved, to be incorporated. This is essential! your playdates. Every reader is a potential ticketTHESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX buyer! Each Duplicate Copy of Any Slide or Telop.............-s00------$2.50 NEW YORK, N. Y. Page Five