The Little Shepherd of Kingdom Come (20th Century Fox) (1961)

EXPLOITATION ALL-OUT FOR “LITTLE SHEPHERD’ EPIC OF SOUTH HAILED IN TV TRAILERS One of the world's best-loved classics, "The Little Shepherd of Kingdom Come,'' based on the John Fox novel of Southland romance during the War Between the States, reaches us as a heartwarming motion picture with a built-in appeal for young and old. Your campaign for this extraordinary film, a 20th Century-Fox release in CinemaScope and DeLuxe Color, will be sparked by the use of three special TV-Trailers ready for your playdates in two 60's, two 20's, and two 10-second lengths. Jimmie Rodgers, the nation's top folk-singing idol, makes his screen debut as "the little shepherd," co-starred with Luana Patten and veteran characteractor Chill Wills, in a drama of young romance and high adventure against a battleground that changed the destiny of America. Order these stirring Trailers FREE from: TV-RADIO DEPARTMENT TWENTIETH CENTURY-FOX 444 West 56th Street New York 19, N. Y. RODGERS CUTS PROMOTION DISC Jimmie Rodgers, America's folk-singing idol and one of the hottest recording artists of recent years has cut a special promotional record for use as theatre lobby intermission music and radio tie-in on "The Little Shepherd of Kingdom Come," 20th Century-Fox CinemaScope DeLuxe Color version of the Southland classic known around the world. Rodgers is making his screen debut in this heartwarming adventure-romance set against a dramatic era in American history. The special disc opens with Rodgers chatting about his first attempt at films after a successful TV and recording career. This is followed by his delivery of the title tune, another 30 seconds of "patter," and then the second song from the film, "When Love is Young." The record is a real plus in your campaign. Order it, along with your radio-spots, FREE from: TV-RADIO DEPARTMENT TWENTIETH CENTURY-FOX 444 West 56th Street New York 19, N. Y. TELOPS SELL KENTUCKY ROMANCE HERALD JIMMIE RODGERS FILM DEBUT 1) To be used in conjunction with station I.D. 2) Not to be used in conjunction with Station 1.D. Announcer: (live) One of the most celebrated Announcer: (live) See the heartwarming story Southland novels of all time, now sweeps across the motion picture screen, capturing the drama of young love against the violence of a turbulent era in American history. "The Little Shepherd of Kingdom Come," 20th CenturyFox CinemaScope DeLuxe Color production, stars singing sensation Jimmie Rodgers in his film debut, with Chill Wills, Luana Patten and Linda Hutchings. Don't miss this unforgettable story of a Southern boy torn by the tragedies of a Kentucky Mountain boy awakening to the warmth of first love, the thunder of war in the South's most romantic era, as 20th Century-Fox brings to the screen the CinemaScope DeLuxe Color production of the world-famous classic "The Little Shepherd of Kingdom Come." The adventure and tender passion that have made it one of the best-loved books of our time are brought to dramatic life in this great motion picture starring Jimmie Rodgers with Luana RADIO SPOTS ON SOUTHLAND CLASSIC A box-office boom can be created for your playdates on "The Little Shepherd of Kingdom Come,'' 20th Century-Fox CinemaScope DeLuxe Color version of the famous Southland classic, by the astute use of four radio plugs. Two 20's and two 10-second spots tell the ingredients of this romantic adventure set in the perilous time of the War Between the States. Starring Jimmie Rodgers, America's folk-crooning favorite, in his screen debut, with Luana Patten and veteran character-actor Chill Wills, the film carries an appeal for the whole family as wholesome entertainment of the highest calibre. Order these dramatic radio spots FREE from: TV-RADIO DEPARTMENT TWENTIETH CENTURY-FOX 444 West 56th Street New York 19, N. Y. DRAMATIC PRODUCTION TRAILER Glimpses into the high adventure and tender romance of "'The Little Shepherd of Kingdom Come" are available for your audiences in a skillfully blended Production Trailer of the 20th Century-Fox CinemaScope DeLuxe Color film based on the great fiction classic of the Southland. Use this exciting Trailer in your theatre to plug advance dates on a sure-fire combination of talent and entertainment for the entire family, featuring top folk-singer Jimmie Rodgers in his screen debut, with Luana Patten, Chill Wills, Linda Hutchings and a cast of hundreds against a background the entire South cherishes, a thunderous era that changed the destiny of a nation. This exciting trailer is available in plenty of time to create a wantto-see climate among your audiences. Order from: NATIONAL SCREEN SERVICE EXTRA EXPLOITATION TIPS GIANT BOOK — "The Little Shepherd of Kingdom Come" is one of America's great fiicton classics, a favorite of men, women and children since its publication more than half a century ago. To boost the 20th Century-Fox CinemaScope DeLuxe Color version of this heartwarming adventure-romance of the Southland, make up a giant book for lobby display, using our |-Sheet Poster as a book-cover to give cast and credits on this memorable motion picture. Your giant book can be sent around town on a sound truck with the Jimmie Rodgers promotional record as an attention-getter for your theatre play-dates. BLOCK PARTY-—Foyour opening night on "The Little Shepherd of Kingdom Come" stage a Block Party with a Southern theme, inviting people to come in costumes derived from the Kentucky Mountain background of the film and from the "“aristocratic South" of the big city in which the hero (Jimmie Rodgers) grows up. Offer prizes for the best costumes, perhaps a copy of the famous fiction classic. DINNER IN SOUTHERN SF TEE s tie-in with local rest aurants to feature a Special Southern Dinner every night during your theatre playdates. Restaurant owners can buy up blocks of tickets and offer a bonus pass to every couple ordering the Southern Special during the run of the famous Southland classic "The Little Shepherd of Kingdom Come." of a nation ie OPONING sacs at the Patten, Chill Wills and Linda Eenngs openStrabane ol 2 eatre. ING satin OF The Giza IRONS, F HOW ‘70 ‘ORDER: picek Reale? ASHION FIESTA~ask your local dress and lingerie shops to feature Southern Belle fashions during the run of "The Little Shepherd of Kingdom Come." Full-skirted gowns, frilled blouses, crinolines, can entice the girls, especially if window displays of festive scenes of Southern Society are used from the film. |) Specify whether you want the With Theatre Playdate and Order From Srares tot General Station Identification Infor slides or telops. 2) Say whether it's slides or telops mation (Be Sure to Send you want. This is up to your . — coniectt te tin dae RT re — BOOK PLUG _ A natural tie-in for your theatre playdates is the entire area of cide, your local book market, since "The Little Shepherd of Kingdom Come" is one of the all-time favorites among American fiction classics. Arrange window-displays of the novel in local book stores and in the book sections of department stores, tied in with posters, accessories and stills from the film. Department stores can also be asked to play the Jimmie Rodgers recording in their book departments as an additional plug Hi us film. Ask your public library to display the classic prominently during your ocal run. 3) If you order the "Shared |.D." Without Theatre Playdate and QQ TITLE CARD CO. include the call letters of the —csation Identification ........$5.00 station involved, to be incor 247 WEST 46th STREET porated. This is essential. ; 4) Specify the title of the film— Each Duplicate Copy of Any NEW YORK, N. Y. "The Little Shepherd of KingSlide or Telop .o-ccs one $2.50 dom Come." THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX