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Gigantic Fashion Promotion!
To coincide with your playdate, HARPER'S BAZAAR is running a 20 page story on Spain and its fashions. It also advises department stores to tie in with the big national promotion of the new Spanish Fashions. In the same issue, BERGDORF GOODMAN, the women's fashion emporium, has a full page ad that ties in with these fashions and ''The
Pleasure Seekers."
To tie-in your playdate with the nationwide promotion on the new
Spanish Fashions, first order the FREE display material featuring
Pamela Tiffin and Carol Lynley wearing these fashions. Then take
this material to a department store in your area and urge their Promotion Department to use it as part of their promotion of the new Spanish Fashions. Offer them ad mats on "The Pleasure Seekers’ for
use in their own advertising.
As part of your tie-in, you can arrange to hold a fashion show on the stage of your theatre on opening night. Mannikins dressed in the
Spanish Fashions should be part of your lobby displays.
This Spanish influence is the biggest thing to hit the world of Fashion in years, and "The Pleasure Seekers’ is a natural for tie-in arrangements! Take advantage of it and you can get every fashion-conscious person in
your area to come and see "The Pleasure Seekers."
1 Display Material FREE from:
AD-PUB DEPARTMENT
20th Century-Fox 444 West 56th St., N. Y. C., N. Y.
REGULAR THEATRE TRAILER
Available from National Screen Service is our sock Theatre Trailer that will fill your patrons’ eyes with the glamour, stars, settings and romantic excitement of ‘The Pleasure Seekers.” Screen this one early for big boxoffice payoff. It'll even have you anticipating “The Pleasure Seekers.”
Telops
There are two styles of telops available—one with station |.D. and one without. Specify whether you want slides or telops. This is up to your station contacts—let them decide. Also specify whether you want the "Shared |.D." or ''General"' slides or telops. If you order the "Shared |.D." include
the call-letters of the station involved. This is
; : . , Wri oration Lb $6.00 essential. Specify the title of the film. Wihout station 1D. .3....4. 227. $5.00 Each duplicate copy ...................... $2.00
These are not furnished free by 20th Century-Fox ORDER FROM:
QQ TITLE CARD CO. 247 West 46th St. New York, N. Y. 10036
PAGE 6
RADIO SPOTS AND TV TRAILERS
Full sets of RADIO SPOTS and TV TRAILERS are available to sell the romance, color and excitement of “The Pleasure Seekers.” This FREE material is geared to your prime audience —the teenage-young adult market — and will contribute
strongly to the success of your playdate. ORDER from:
i
AD-PUB DEPT.
20th Century-Fox 444 West 56th St., New York, N. Y. 10019
Dick Strout Radio Interviews
Dick Strout, the nationally-known radio personality, has recorded interviews with Tony Franciosa, Carol Lynley and Pamela Tiffin which will be broadcast on 50 radio stations throughout the country. If these interviews will not be aired in your town, you may order a set of FREE open-end interviews to play on a local radio station. These open-end interviews come complete with scripts plus timing and cues so that your local announcer can participate.
ORDER Open-End Interviews from: DICK STROUT INC. Suite 404, First Federal Bldg. 1717 North Highland Ave. Hollywood 28, Calif.