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Sound Track Album
The Sound Track Album from "The Pleasure Seekers" has been produced by R.C.A. and will be distributed to record stores throughout the nation with the backing of R. C.A.'s aggressive merchandising force. To tie in with the promotion, arrange to display some posters and stills from the movie in the stores that se!l the album. Also, contact the disc jockeys in your area and ask them to mention your playdate credits
whenever they play the music over the air.
Pleasure’ Contest
The title of ““The Pleasure Seekers” lends itself to a contest focusing on the word “pleasure.”” Contact the Promotion Manager of a local resort and arrange to have him co-sponsor the contest with you. On the entry blanks, which should feature ad art from “The Pleasure Seekers,” your playdate credits, and an ad for the resort, ask the contestants to write their definition of “pleasure.” The best definition will win the contestant a weekend of pleasure at the resort. If you want to make the contest a really big thing, you should try to get a local radio station to use the ‘Pleasure’ Contest as part of its own listener promotion.
Merchandising Tie-In Stills
Promote your playdate by arranging fo display these stills in the appropriate retail outlets.
Tie-In With Travel Agencies
Jean Negulesco's ''Three Coins in the Fountain"' started a tourist boom in Italy. Now his ''The Pleasure Seekers'’ can be expected to do the same for Spain. Since ''The Pleasure Seekers"’ was filmed in Spain, and it really sells the beauty and charm of that country, travel agencies, who are always looking for a peg on which to hang a promotion, will be eager to tie-in with your engagement. You can furnish them with posters and stills from the movie, and in return, you can display some of their travel posters on Spain. Encourage these travel agencies to use ad art from ''The Pleasure Seekers'’ in their advertising campaigns, and position Street
Ballys in Spanish costumes in front of the Travel Agency and your Theatre.
<— Lift Flap For Publicity Pages
Luggage Still #85 /48
Motor Scooters Still #85 /35
Guitars Resort Wear Still #85 /81 Still #85 /23
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