The Remarkable Mr. Pennypacker (20th Century Fox) (1959)

YOUR EXCHANGESET PROVIDES PHOTOS FOR THEATRE DISPLAY When Clifton Webb and a group of kids get together for some cinematic shennanigans, hilarity is sure to prevail. “Sitting Pretty’ and ‘Cheaper by the Dozen” more than proved this to be so. Now, as “The Remarkable Mr. Pennypacker,”’ he’s surrounded by almost more kids than comprise two baseball teams. Pictured at right are Mr. Webb pursued by 17 of HIS kids in the howlingly funny CinemaScope comedy. Together they form a perfect lobby attention-getter for your playdate. Duplicate this effect by selecting the comparable stills from your exchange set of stills to make lebby cut-outs heralding your engagement. When you have selected these pictures, have them enlarged and cut them out for mounting on large display boards.String these cut-outs around your lobby, posting a sign nearby with this message: ‘’They’re on the trail of “The Remarkable Mr. Pennypacker,’ one of the year’s funniest hits, coming .................... "" These cut-outs can also be displayed near the box office or over the marquee. Use whichever way you feel is most effective for your particular situation. Lobby Cut-Outs Lead The Way To “The Remarkable Mr. Pennypacker’’ 3 HILARIOUS RADIO SPOTS SCORE COMEDY BULL'S-EYE Pre-sell your ‘Remarkable Mr. Pennypacker’ engagement with the hilarious radio spots especially prepared by Twentieth Century-Fox, yours FREE for the asking. Contained on one 33 1/3 r.p.m. disc, the 60-, 30-, and 20-second announcements do a complete selling job for you as they tell listeners about this fun-for-the-whole-family motion picture. They're the funniest radio spots anyone has heard in a long time and you can trust them to leave a lasting impression. Order your FREE record today and start booking time around the radio dials. Concentrate on popular morning shows to reach the women and don't forget to include them in disc jockey shows designed primarily for the teenage audience. Radio is still the biggest medium available to you, from a standpoint of audience size. Use it to sell your playdate. To Order Your 3 FREE Radio Spots: Please Specify 1) FREE Spot Announcements 2) for Radio 3) for ‘“The Remarkable Mr. Pennypacker.”’ In U.S.A., Order From: Radio-TV Department Twentieth Century-Fox 444 West 56th Street New York, N. Y. In Canada, Order From: Publicity Department Twentieth Century-Fox 110 Bond Street Toronto, Canada TRAILER! The CinemaScope, De Luxe Color trailer highlights some of the rib-tickling situations confronting Clifton Webb and the rest of the cast in ‘’The Remarkable Mr. Pennypacker.’’ Your audience will delight to these few scenes from the film and are sure to want more. Trailers should constitute an important part of your in-theatre campaign, so order yours well in advance of your opening and flash it often on your screen. Order From NSS STANDEE! The full-color standee for ‘“The Remarkable Mr. Pennypacker’’ should find its way to the front of every theatre playing this comedy attraction. It’s a great way of teasing the passerby with its imaginative art work which hints at the various laugh-filled situations in the picture. Post also in theatre lobby to arouse interest and enthusiasm in your patrons. It’s one standee which spells plenty of laughs for anyone who sees it. Order From NSS HERALD! Distribute the full-color Cato herald around town to spread the comedy message which ‘’The Remarkable Mr. Pennypacker’’ bears. Scene stills of some of the amusing incidents in the picture are featured in the herald spread and the full credits and strong sell copy are featured on the UNIMPRINTED HERALDS cover. Order your supply $5.25 per 1,000 | today and place copies on IMPRINTED HERALDS tables in your lobby beginning two weeks before Complete with Theatre Sig, Playdates and Co-Features. All other copy charged extra. you open. 1000)... $ 9.25 3000-.......; $22.25 2000........ 15:75 4000........ 28.75 Bach AGaslO Mi ies......0s07 $6.50 Order only from: CATO SHOW PRINTING CO. CATO, NEW YORK (Phone: Cato-Tremont 8-086! } IV Slides, Telops Welcome Pennypacker’ To Town 1. “Shared ID” Slide cr Telop This style to be used in conjunction with 10-second station breaks. It is identified by showing the call-letters of your local station. Copy suggested below illustration is for local announcer. 2. “General” Slide or Telop This style is prepared for 10-second spots NOT tied in with station breaks, to be placed at random in station's programming. Copy suggested below: illustration is for local announcer. PLACE YOUR ORDER NOW! 1) Specify "Shared ID" or "General" Slide or telop. 2) Specify slide or telop. 3) Specify "The Remarkable Mr. Pennypacker" 4) Send order to: QQ TITLE CARD CO. 247 West 46th St. New York, N. Y. SLIDE, TELOP PRICE SCALE: "Shared ID" with theatre, playdate, station TD Rie ak ka a ee a ia $6.00 General’ card with playdate info.......$5.00 Duplicate copies of each slide or telop $2.50 THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX Announcer (live): The birds and bees are taking lessons from him. “’The Remarkable Mr. Pennypacker,” starring Clifton Webb; Starts ©...::.0o.6. ccs. Television sets in your community will light up with the comedy message of the year when you fill the screen with the hilarious slides and telops for “The Remarkable Mr. Pennypacker.”” With one quick glance and ten seconds of “eartime’ the viewer will at once get the message . .. that Clifton Webb and Dor othy McGuire make the laughs come long and loud at your theatre; that the CinemaScope, De Luxe Color comedy is a treat for the entire family; and that no one should miss out on its all-around enter tainment. To capitalize on all these in Announcer (live) : Husbands! Hold on to your wives! Here comes ‘’what a man Pennypacker.” It’s Clifton Webb as “‘The Remarkable Mr. PennypackGN. sotarisiat:.......rN REAR a Theatre. gredients and make for greater box-office enthusiasm, arrange your TV plan to include the hours when the family ‘s together. Give particular emphasis to the evening hours. “The Remarkable Mr. Pennypacker” is aiming for the remarkable grosses you’ve been seeking. Order your TY slides and telops now and get in on the financial rewards that await you. Build local interest in the playdate by booking these TV sales aids well in advance of your opening. Pack ‘Em In With Pennypacker’ Stunts (ee en Ee ee PENNIES e@ Obtain giant jar or container and fill to top with pennies. Place on table or in a case in your lobby and invite customers to guess how many pennies are in the jar. Winner(s) to receive free pass to see any future film engagement. @ As special gimmick to attract youngsters to matinee performances, give each boy and girl, 13 years and under, a penny as they enter your theatre. ALSO arrange for the sale of special penny candy during your engagement. @ Send small envelopes containing shiny new penny to all newspaper editors and opinion makers in town as a souvenir of your playdate. e@ Tie-in with local savings stamp drive and urge kids to save their pennies to buy savings stamps at their schools regularly. Slogan might be: “Save Your Pennies for a Rainy Day. Buy United States Savings Stamps.’ Booth might be set up in your lobby for this purpose. , (seen ae ee ee OT een FAMILY @ Conduct townwide search for the family with the greatest number of children. Ideal of course is the family with 17 kids, like Mr. Pennypacker’s family in the picture. When you have located this family, invite them to your opening performance of the picture and be sure a photographer from the local newspaper is on hand to capitalize on the added publicity. @ Arrange with local photo shop to offer a special discount for family portraits during the run of ‘“The Remarkable Mr. Pennypacker.”’ If you like, you can decorate your lobby with a number of these portraits to add local flavor to your engagement. e Make arrangements with local diaper service for discount prices during your playdate for the larger families in town. Investigate possibilities of co-op ads with the diaper service to this effect. e@ Invite families to bring all the kids to your showing and have a specially qualified person to watch the little ones while Mom and Pop watch the film. Se SS fen a ee ee eee TIE-INS @ Mr. Pennypacker in the film becomes the first man to wear soft shirt collars around the year 1890. Take your cue from this and tie-in with local haberdasher. Arrow or Van Heusen shirt outlets would be ideal for this since they are now in a big campaign for soft, wrinkle free, wash-and-wear men’s shirts. e@ Tie-up with local antique car dealer. If you know of someone in town with an antique car, arrange to have it parked outside your theatre and/or have someone drive it through town, decorated with film posters for local ballyhoo. @ Volunteer firemen have a part in the film doings. Work a tie-up with your local fire department to increase excitement for your playdate. e Mr. Pennypacker roller-skates in the film. So effect a special tie-in with toy or sports shop for window displays of roller skates and stills and posters from the film. Special, reduced prices might also be effected. ee aE NE PRINTED IN U.S.A