The Second Time Around (20th Century Fox) (1961)

_ Debbie Helps You Sell “Second Time Around” To be used in conjunction with Station 1.D. 2 3 Bisteus TV Travers DEBBIE REYNOLDS, singing, romancing, and taming the West single-handed, will SELL the comedy delight of the year "Second Time Around” via all the fun and excitement vividly shown in a set of TV-trailers, available in lengths of 60, 20, and 10 second spots. Viewers in your area will melt to the heart warming appeal of their favorite gal, as she heads out West to start a new life, only to tangle with such critters as handsome gambler Steve Forrest, comical rancher Andy Griffith, fiery dancehall girl Juliet Prowse, corrupt Sheriff Ken Scott, loveable lady rancher Thelma Ritter and the most stubbborn goat in the West. It's the kind of fun and entertainment your audience wants, so let them know that Debbie's in town and watch the box-office lines grow. Order now for these sure-fire FREE spots from: AD-PUB SERVICE DEPT. 20th Century-Fox 444 West 56th Street, New York 19, N. Y. Compelling Radio Campaign ALERT the members of your community to the arrival of Debbie Reynolds in a delightful spoof set in the great outdoors, "Second Time Around," via a compelling set of radio spots, available in lengths of 60, 30 and 20 seconds. These laugh-provoking spots describe the hilarious adventures and misadventures of Debbie as the "tenderfoot to end all tenderfeet,"’ as well as the side-splitting antics of her two suitors, Steve Forrest and Andy Griffith, battling for her affection. Listeners will be captivated by the warm and highly comic story of an Eastern widow who heads West in order to start a new home for her two youngsters. Expose your audience NOW to the type of entertainment that means Big Box-Office and expose them NOW to the Debbie Reynolds they all adore by ordering these spots FREE from: AD-PUB SERVICE DEPT. 20th Century-Fox 444 West 56th Street, New York 19, N. Y. Hit Tune Recorded by Ten Top Artists "Second Time Around," the Sammy Cahn-Jimmy Van Heusen shuw-stopper, has been recorded by ten top musical artists. The crooners, femme vocalists and musical arrangers include Gogi Grant on Fox; Frank Sinatra, Reprise; Bing Crosby, MGM; Steve Lawrence, United Artists; Peggie Lee, Capitol; Jane Morgan, Kapp; Henry Mancini, RCA; Carmen Cavallaro, Decca; Ernie Heckscher, Verve; Kirby Stone Four, Columbia. Arrange with your local disc-jockey to inform his listening audience of the Debbie Reynolds CinemaScope-DeLuxe Color film bearing the same title, each time he plays one of the arrangements. Tie-in with local music shops and record sections of department stores to feature stills and displays from the film with each record. Play each rendition in your Theater lobby during intermission. The ten top names in the music world will make these records a sure-fire selling tool certain to insure a big box-office bonanza. The colorful record sleeve on the right is one of the ten (listed above) which will make ideal displays for alerting your audience to the arrival of the Debbie Reynolds starrer. Extra Exploitation Fuel 1. Arrange with all merchants in your city or town to have a Shopping Week with banners, posters and displays in store waite bearing credits from Debbie Reynolds film and having slogan: "Buy Quality Merchandise in Our Town and there's sure to be a Second Time Around.” S 0 . 2. Tie-in with department and sporting good stores selling outdoor clothing and Bar-B-Que equipment. Feature window displays and stills of Debbie in outdoor dress she wears in film. * * * 3. Tie-in with local riding Academy. Offer free rides. Since Debbie does a great deal of horseback riding in film, have a contest on Why Horseback Riding Has Become A Popular Woman's Activity Today? * 4. Arrange a MOTHERS MATINEE. Because of the love interest Debbie Reynolds shows toward her children and the efforts she makes to establish a home for them, "Second Time Around" is an excellent women's picture. Tie-in this event with local newspaper and radio station. Laugh Provoking Telops Not to be used in connection with Station I.D. The Wild West will never be the same after Debbie Reynolds gets through with it! Debbie Reynolds as an umbrella swinging Eastern widow trying to start a new life for her children in 20th Century-Fox's delightful comedy-romance "Second Time Around." You'll never forget the wonderfully warm and wacky story of Lu Rogers, a girl in love with life, who comes West to the land of big drinkers, big gunman and big gamblers, only to melt them all with her charms. See Debbie learn to be a rancher and run into trouble with a stubborn goat! See Debbie start and finish a bar room brawl to end them all! See Debbie as Arizona's first lady Sheriff arresting her boyfriend, gambler Steve Forrest! It's a joy to behold Debbie Reynolds on the loose and taming the West's roughest characters in "Second Time Around," co-starring Andy Griffith, Juliet Prowse, Thelma Ritter and Ken Scott, in CinemaScope and DeLuxe Color, opening ............ at thee: Theater. At the turn of the century, the west was mighty peaceable: Gunman gunned, Robbers robbed, Gamblers gambled and Dancehall gals danced. Yes siree, mighty peaceable until that fatal day the noon train pulled into Charleyville, Arizona from New York and off stepped the one person who was to change it all. It's Debbie Reynolds in a riotous comedy "Second Time Around," from 20th Century-Fox. It's Debbie as an Eastern widow trying to start a new home for her children! It's Debbie learning the rough life of cattle ranching! It's Debbie as the first woman Sheriff in Arizona, who can swing an umbrella faster than any six-shooter! It's Debbie being romanced by handsome gambler Steve Forrest and wealthy Rancher Andy Griffith. Debbie Reynolds will fill your heart with joy and warmth in the delightful story of a young woman in love with life. "Second Time Around," in CinemaScope and DeLuxe Color, co-starring Juliet Prose, Thelma Ritter and Ken Scott, coming............00 to theres ee nen eee Theatre. ) Specify whether you want the "Shared 1.D."" or "General" slides or telops. "Second Time Around." Order from: With Theatre Playdate and Station identification information (Be Sure to Send — Say whether it's slides or telops you want. This is up to your station's contact; let him de cide. QQ TITLE CARD CO. If you order the "Shared |.D.," 247 WEST 46th STREET include th Il-lett h include the call-letters of the NEW YORK, N. Y. station involved, to be incorporated. This is essential! THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX Without Theatre Playdate and — Slide 6r TeHl6B icc. ccc ins: 4) Specify the title of the film— All Information) 0.0.0.0... $6.00 Station Identification ........ $5.00 Each Duplicate Copy of Any $2.5 5. Tie-in with local dance school. Arrange for a Juliet Prowse Dance Carnival, with the best dancers receiving free tickets to film. * * * 6. Make a tie-in with local TV station carrying the Andy Griffith Show. Offer free passes to people who write best letters on why they enjoy Andy's TV series and why they want to see him in his latest film. * a * 7. Arrange for displays in local gun shops. Use stills of Debbie with rifles and six-shooter from movie. Tie-in with Safety Groups on the use of fire-arms, since Debbie isn't exxactly the best shot in the West. * * 8. Tie-in with local Record shops featuring Andy Griffith recordings. * * * 9. Thelma Ritter has a great following from her stage and screen activities. Arrange a contest with local newspapers—list the most stage productions and films she has appeared in. Winners receive free tickets to film. Paperback Promotion Prompts Patronage An initial printing of 500,000 copies launches Pocketbooks' huge promotional campaign to put the paperback version of "Second Time Around" into the hands of millions of readers and potential ticket buyers. Based on the successful novel "Star In The West" by Richard Emery Roberts, the soft cover edition carries cover credits for the 20th Century-Fox delightful comedy-romance and features a cover shot of one of the many hilarious scenes in the film showing Debbie Reynolds, an Eastern widow out West, lying face down in the mud. This vividly-jacketed paperback will be spotted wherever books are sold; on newsstands, supermarkets, drug stores, terminal shops, book stores and vending machines up and down the map. Display the book in your lobby, along with stills of Debbie, who proves that the West can be tamed with an umbrella, and her two suitors, handsome Steve Forrest and comedian Andy Griffith. Window-displays in your local bookshops will tie in with your Theater campaign via posters and accessories from "Second Time Around.'' Paperbacks as giveaways on opening night offer another vehicle for exploiting your film. Make this paperback work for you and it will pay off in big lines at the box-office!