The Young Swingers (20th Century Fox) (1963)

exploitation ““SWINGEROO”’ DANCE RECORDINGS In the picture a new dance called the ‘‘Swingeroo,"’ a hoofing routine is Though there are no recordings of the songs from the picture, the stars of introduced by stars Molly Bee, Gene McDaniels and Jack Larson. A good RADIO SPOTS publicity stunt would be to sponsor a dancing contest with promoted prizes. Either the contest itself or the winners could be presented on television. ‘The Young Swingers’”’ have various recordings that can be used as a tie up with record stores to help promote the picture. Use stills from the pic A series of sparkling radio spots—60-, 30and 20ture along with the records to make such displays in windows, on counters seconds in length—emphasizing the Hootenanny ARRANGE A “HOOTENANNY” PARTY and in your theatre lobby. mee ige oe tay PrtuneeaNYe Deen eveldi ee nel Through your disk jockey arrange a ‘‘Hootenanny”’ in your theatre or some MOLLY BEE and GENE McDANIELS are both on LIBERTY you saturate the airwaves and draw patrons to your convenient hall in connection with the release of the picture. This could be a ROD LAUREN is on both RCA VICTOR and CHANCELLOR theatre. Order from: AD-PUB SERVICE DEPT., 20th great attraction for all the young people of your community and be a big THE SHERWOOD SINGERS are on HORIZON CENTURY-FOX, 444 WEST 55th St., NEW YORK boost to the box office. Admission could be by presenting the stubs from the theatre tickets for those who see the picture. Contact the dealers for these labels as well as your record stores for tie-ups Fe, BY. which should be mutually beneficial. AMATEUR NIGHT Using radio and newspapers, announce an amateur night, or matinee, with prizes to go to the most popular performers, as determined by audience applause. The performers could be singers, dancers or instrumentalists. filled comedy. | Tie-in with merchants, such as music stores, to get the prizes. THEATRICAL TRAILER Play this swinging trailer in advance of playdate to attract all ‘‘the young swingers’’ to see this tune ; Gmon out K es aero! ie pms } SG peayor monger with it, AQOTENANMY. ie x THAT BRAND NEW | WITH THE % Le3 a oe “id w* oe BIGGEST xt i z ‘ @ 5 SOUND... AND THAT roe we BRIGHTEST * ~' » BUNDLE OF Meg YOUNG ~* SWINGERS x: W 4 ¢ « NEW KIND OFFUN THATS EAT, ] Hear These Hand-Clapping Hits! “Greenback Dollar”+"Elij2h’*" You Pass Me By“ “Watus/ Surfer’*"/ Can't Get You Out Of My Heart” “Voice On The Mountain’*“Come A Runnin” “Mad, Mad, Mad" :"Come To The Party” STARRING RUD LAURENMOLLY BEE GENE MSDANIELS JACK LARSON + THE SHERWOOD SINGERS Produced and Directed by MAURY DEXTER Written by HARRY SPALDING * An Associated Producers, Inc. Production Released by 20th Century-Fox STARRING ROD MOLLY GENE JACK L AUREN-BEE-MIDANIELS-LARSONSHERWOOD SINGERS Produced and Directed by MAURY DEXTER Written by HARRY SPALDING An Associated Producers, Inc. Production Released by 20th Century-Fox tia coe ROE Toe ae ALT RG MAT—401 MAT—301 105 Lines x 4 Columns (420 Lines) 116 Lines x 3 Columns (348 Lines) 4 Columns x 7'/s inches 3 Columns x 8'/4 inches