These Thousand Hills (20th Century Fox) (1959)

JOOO THRILLS RAW YOUTH IN A RAW LAND! A monumental adventure of wild loves, brawling passions and violent greeds! Pulitzer prize winner A. B. Guthrie’s best-seller is on the screen! _2 THESE HOUSAND ILLS STARRING Tin Mme RHHRD EAN: LEE REMC, PARA OWE: STUART WHIT Produced by DAVID WEISBART directed by RICHARD FLEISCHER screenplay by ALFRED HAYES Ss LG MAT—305 135 lines x 3 cols. (405 lines) (3 cols. x 91/2 inches) = 22 x 28 Photo 8 x 10 Glo-Color Stills 14 x 22 Window Card 8 x 10 B/W Stills 24-SHEET ALSO AVAILABLE: 14 x 36 Insert Card Slide * 11x 14’s A. B. Guthrie’s best seller .... at the .... Theatre. See ‘‘These Thousand Hills.’’ THREE FREE RADIO SPOTS SCORE ‘THOUSAND’ Utilizing the theme song from “These Thousand Hills,’ three specially prepared radio spots drive home the exciting news that A.B. Guthrie’s Pulitzer Prize-winning novel has been translated to the screen in CinemaScope with DeLuxe Color. Play them a ‘thousand’ times round the clock. Available in 60-, 30and 20-second segments on one record. Order your free disc today. In U.S.A.: Specify in Order: In Canada: Radio-TV Dept. 1) Free hia announcement 20th CENTURY-FOX recor ce 20th CENTURY-FOX 9) Fedtedic Publicity Dept. 444 W. 56th St. 3) On “These Thousand 110 Bond Street N. Y. 19, N. Y. Hills”’ Toronto, Canada TV Sells One In A ‘Thousand’ The rugged good looks of Don Murray, the beauty of Lee Remick and an action scene from the production are backed by the mighty East Colorado Highlands in the special slides and telops designed for your ‘‘These Thousand Hills’? TV campaign. With full star credits and prominent CinemaScope and De Luxe Color emblems complementing your theatre signature and playdate, these slides and telops are an essential part of your sell on this A. B. Guthrie, Jr., story. Use these slides and telops individually or in groups spotted throughout your day’s viewing for the best results. Order yours as soon as you book the picture. 1. ‘‘Shared I.D.’’ Slide or Telop This style to be used in conjunction with 10-second station breaks. It is identified by showing the call-letters of your local station. Copy suggested below illustration is for local voice. @ Announcer (live): ‘‘These Thou2. ‘‘General’’ Slide or Telop sand Hills’’ the power, fire, drama of Hills”’ @ Announcer (live): See Pulitzer PLACE YOUR ORDER NOW 1) Specify ‘‘Shared I.D.’’ or ““General”’ slide or telop. 2) Specify slide or telop. 3) Specify ‘‘These Thousand Send order to: Prize winner A. B. Guthrie’s ‘‘These Thousand Hills’’ in CinemaScope, De Luxe Color ... . at the . rae Theatre. Five exciting young stars in “These Thousand Hills.’’ PHOTO CONTEST 4) This style is prepared for ten second spots NOT tied in with station breaks. To be placed at random in station’s programming. Copy suggested below illustration is for local announcer. SLIDE-TELOP PRICE SCALE “Shared 1.D.’’ with theatre, playdate, station 1.D...$6.00 “General” card with play date info...............-.20-+. $5.00 Duplicate copies of each slide or telop................ $2.50 Q. Q. TITLE CARD CO. 247 West 46th Street New York, N. Y. THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX FILM CORP. Exploitation Hints The CinemaScope camera ireatment of the never-before photographed Eastern Colorado Highlands is a perfect {tie-in for an exciting photographic campaign which will help you sell ‘‘These Thousand Hills.’’ Using the overall theme of ‘‘Outdoor Landscapes,’’ you can have entranis send their own photographs of outdoor scenes to your theatre with their names and addresses on the back of each eniry. Select a representative number of the best photos and set them up in a lobby display, throwing the emphasis on your up-coming playdate. Call in local photographers, photo editors and camera shop operators to judge the entrees. You can promote prizes from allied merchants and reciprocate by giving credit in your contest advertisements and lobby display. Announce your contest and the subsequent winners through your local newspaper, leaving the contest open to amateur photographers. Prizes for the best photographs should be awarded on opening night of ‘‘These Thousand Hills’’ at your theatre, thus making additional excitement for a local opening. TRAVEL BUREAU TIE-IN Contact your local travel bureau and set up a cross-promotional campaign based on the thrilling possibilities of a visit to the location site of ‘‘These Thousand Hills,’’ the beautiful Eastern Colorado Highlands and the reservation of the Mountain Ute Indian Tribe. Cooperative newspaper ads, window and counter displays and lobby set-ups should all be a part of this tie-in. Be sure your theatre signature and playdates are given prominent attention. Theme of the tie SSS SSS SSS SSS SSBF SSS SQ SSNS POSTERS AND pngenelll ene PASSIONS, VIOLENT LOVES | AND SAVAGE THESE THOUSAND HILLS, Sine Pits naam Seene> 48 6-SHEET in might be ‘‘See ‘These Thousand Hills’ through a... . Travel Agency tour.”’ (name) GUTHRIE CAMPAIGN Don’t overlook the enormous prestige of A. B. Guthrie, Jr., among the nation’s serious read2rs. With this as the lead-in, you can arrange wiih your local public lisrary, book shops and literary guilds for cross-promoijional advertising and, in the case of the library, special window displays featuring Guthrie’s works, with the emphasis thrown to ‘‘These Thousand Hills.’’ Also, using the fact that Guthrie is a Pulitzer Prize winner as a point, you can certainly expect aid from school librarians and English teachers in spreading the word about the picturization of this great novel at your theatre. Also, wiih the universal appeal of ‘‘These Thousand Hills,’’ this is a perfect picture to use the ad 110 bookmark campaign gimmick. Supply a generous number of these attractive bookmarks to outlets throughout your community well in advance of your playdate. INDIAN CRAFT Shops featuring Indian handicraft are a perfect tie-in for your ‘‘These Thousand Hills’’ campaign. Since the picture was filmed against the backdrop of the Mountain Ute Indian Reservation, you can arrange for cross-promotional campaigns with shops in your community carrying these items. As a part of this cooperative effort, set up windows, lobby and counter displays and newspaper ads. Be sure that your theatre and the playdates of ‘‘These Thousand Hills’’ are given full prominence in all of these campaign efforts. ALL THE FIRE...POWER... DRAMA_OF PULITZER PRIZE WINNER A.B.GUTHRIE'S MONUMENTAL GEST SELLER! von BOK RICHARD le PATRIEIA ATUSRT MURRAY EGAN REMICK OWENS: WHITMAN oc RBBERS: SEBRER RABRG f LEGRE FRE TOS «REG PRES: Cline maim ice COLO by DELUXE DAVID WEISBARTRICHARD FLEISCHER ALFRED HAYES 1-SHEET FLUORESCENT SATIN ACCESSORIES Sectional Valance, 3-Pc. Streamer, Usher’s Badge On Order From: NAT’L FLAG & DISPLAY CO., 43 W. 21 St., N. Y. 10 (In Canada: Theatre Poster Service, 227 Victoria St., Toronto, Ont.) 3-SHEET ORDER ALL POSTERS, ACCESSORIES FROM NSS Printed in U.S.A.