36 Hours (MGM) (1964)

PAPERBACK TIE-IN Contact your local Popular Library distributors because they are handling the paperback adaptation of “36 HOURS.” They are also distributing a rack card which advertises the book and the movie. Invite these distributors along with leading paperback retailers to your sneak preview; their cooperation is valuable. Get them to advertise the paperback along with your playdate on their delivery trucks. Get your playdate information printed at the bottom of the rack cards. Present the paperback to the first (x number of) admissions. Encourage local libraries who also deal in paperbacks to display ‘'36 HOURS”’ with other World War Il fiction. LIBRARY AND BOOK STORE PROMOTIONS Encourage libraries and book shops to display famous World War II novels along with stills and playdate copy for ‘‘36 HOURS.’’ These establishments are always interested in promotions to increase circulation and sales. Here is an opportunity for them to focus attention on 1-MINUTE LIVE ANNOUNCEMENT ANNCR.:: In “36 HOURS” James Garner will live the most fantastic spy adventure plot ever conceived. In “836 HOURS” Eva Marie Saint will play the most dangerous game a woman ever played with one man. In “36 HOURS” Rod Taylor will execute the most bizarre scheme ever conceived. In MGM’s “36 HOURS” you will experience suspense . . . the equal of which you’ve never felt before. “86 HOURS” .. . the motion picture about one man who held the fate of millions in his hands . . . one man who was tricked into revealing the truth . . . and when he did, HE WASN’T BELIEVED. See and experience one man’s 36 hours of terror when he wakes up to find his body and mind . . . changed. SEE James Garner, Eva Marie Saint and Rod Taylor in MGM’s “36 HOURS.” 30-SECOND LIVE ANNOUNCEMENT ANNCKR.: In “36 HOURS” James Garner will live the most fantastic spy adventure plot ever conceived. In “36 HOURS” Eva Marie Saint and Rod Taylor will execute one of the most bizarre schemes in history. In MGM’s “386 HOURS” YOU will experience suspense . . . the equal of which you’ve never felt before. See and experience one man’s 36 hours of terror when he wakes up to find his body and mind . . . changed. SEE James Garner, Eva Marie Saint and Rod Taylor in MGM’s “36 HOURS.” 20-SECOND LIVE ANNOUNCEMENT ANNCR.:.: In “36 HOURS” James Garner, Eva Marie Saint and Rod Taylor will live the most bizarre spy adventure plot ever conceived. You will see and experience one man’s 36 hours of fantastic terror. You will experience suspense . . . the equal of which you’ve never felt before. SEE MGM’s “36 HOURS.” 10-SECOND LIVE ANNOUNCEMENT ANNCR.: In “36 HOURS” you will see the most fantastic spy adventure plot ever conceived. SEE James Garner, Eva Marie Saint and Rod Taylor in MGM’s “36 HOURS.” FAN CLUBS The James Garner and Rod Taylor Fan Clubs, with members all over the U. S., will be happy to help you promote ‘‘36 HOURS” in your community. Local members can arrange theatre parties, distribute World War Il fiction. Offer to display these books in your lobby in return for cooperation: heralds, help with contests, arrange school publicity, etc. Send fan club presidents a letter asking for members’ names in your vicinity. Enclose self-addressed stamped envelope. JAMES GARNER FAN CLUB Patricia A, Persico, Pres., 58 Kenmore Ave., Newark 6, N. J. ROD TAYLOR FAN CLUB Liz Ploger, Pres., 15330 Weddington, Van Nuys, Calif. “Run Silent, Run Deep" by Edward Latimer Beach ® “The Bridge Over The River Kwai" by Pierre Boulle ® “Don't Go Near The Water” by William W. Brinkley ® “Never So Few" by Tom T. Chamales ® “Away All Boats” by Kenneth M, Dodson ® “The Winston Affair’ by Howard Fast ® “The Bridge” by. Manfred Gregor ® “Catch 22" by Joseph Heller ® “The War Lover'’ by John Hersey ® ‘From Here To Eternity" by James Jones ® “Guns of Navarone" by Alistair Maclean ® ‘The Naked and The Dead’ by Norman Mailer © “‘The Cruel Sea” by Nicholas Monsarrat ® “The Sixth of June" by Lionel S. Shapiro * “The Young Lions” by Irwin Shaw ® “Battle Cry” by Leon M. Uris ® ‘‘The Caine Mutiny’ by Herman Wouk. TRAILERS ail THEATRE TRAILER TV TRAILERS RADIO E.T.s Available from your local 60, 30 and 20 seconds in RADIO E.T.s National Screen Service branch. length. Contact your MGM A FIGHTING CAMPAIGN Field Press Representative. “36 HOURS” is a motion picture about a fantastic war experience. Anyone who has ever had any connection with our armed forces will be enthusiastic about the film. Stir up a fighting spirit in your community to publicize ‘‘36 HOURS.” Two at 60 and 20 seconds in length. Contact your MGM Field Press Representative. BLONDES DO HAVE MORE Fun! Interest local beauty salons in a ‘‘BLONDE PROMOTION.” For a special price, women will be able to get a dye and set treatment as well as complimentary passes to see ‘'36 Hours.’’ Get the beauty salon to mention ‘36 Hours”’ in their ads. Provide them with window cards and stills of Eva Marie Saint. Order stills no. MGM EVA MARIE SAINT IZ19E, F246, L288. ™ There are jeeps, both war vintage and modernized, in your community. Round up as many as you can for a ballyhoo parade. Encourage your American Legion, Veterans of Foreign Wars, local USO, etc., to help you. = Let all your local radio and television personalities as well as columnists know that you want honored veterans to contact you. Ask these men to lend you their medals and decorations which you will display with printed information as to who won them and what for. Be sure all local media know about the display. Opening night, have the honored veterans photographed with their medals and submit photo to local media. Have local newspaper run a series about these men and their unusual war experiences to tie-in with ‘‘36 HOURS.’’ ™ Make your opening night a gala occasion by inviting military and civilian leaders, local media personalities, better film councils, veterans organizations, etc. ™ Decorate your theatre lobby with flags, tributes, and if possible, World War II artillery. ™ Get a photostat of the D-Day edition of your local newspaper. From the stat, make up a herald incorporating D-Day headlines and ads for ‘‘36 HOURS.” DISC JOCKEY CONTEST Get the disk jockey to play other soundtrack scores by Dimitri Tiomkin. Listeners will phone or write in the movie title in order to win records and/or passes. Tiomkin has won four Oscars and did the scores for ‘‘Lost Horizon,’’ ‘‘Giant,’’ ‘‘The Unforgiven,’’ ‘‘High Noon,” ‘“‘The Alamo,” ‘‘Circus World,’ ‘‘Fall of the Roman Empire,”’ ‘‘The Old Man and the Sea,” ‘‘The Sundowners,”’ ‘‘Guns of Navarone,”’ ‘55 Days at Peking,’’ and ‘‘Duel in the Sun.”’ All of these scores are available on records. Another contestfor disk jockeys would be to have listeners guess the titles of 36 songs in the order in which they are played. All titles can have a number in them or can be of World War Il vintage.