A Global Affair (Metro-Goldwyn-Mayer Studios) (1964)

A JET AGE PROMOTION FROM HART, SCHAFFNER & MARX Bob Hope, one of the best dressed men of the world and Hart Schaffner and Marx, the quality name in men's suits, join forces to give a jet-age promotional boost to “A GLOBAL AFFAIR" via a national JET AGE TRAVEL WARDROBE PROMOTION starting in February to coincide with the openings of ‘A GLOBAL AFFAIR.” Hart Schaffner and Marx's wrinkle-shedding, lightweight spring-summer VIRACLE suit is the subject of this vast campaign which offers a wealth of tie-in possibilities: 1. DOUBLE-PAGE AD IN TIME Magazine. DOUBLE-PAGE AD IN NEW YORKER Magazine. NEWSPAPER ADS to be placed by the 1,200 HS&M dealers. 4. ATTRACTIVE WINDOW DISPLAYS for HS&M outlets. 5. MAILING PIECES to be used by the 1,200 HS&M dealers. 6. STATEMENT STUFFERS for HS&M dealers. and SURE-FIRE NATIONAL PUBLICITY WHEN HS&M INVITES REPRESENTATIVES OF ALL NEWS MEDIA TO WITNESS THE MOST UNIQUE FASHION SHOW EVER PRODUCED: Remember how wrinkled travelusedtobe? Not in a Hart Schaffner & Marx Viracle with Dacron’! EVENT: Flight of Fashion Show Remember when travel made a suit look tired and ing. Two parts are joined with white thread for droopy? The HS&M Viracle suit won't do this to you exact placement (to 1 32 ofan inch). Then sewn with WHEN: February 9 1964 Like a spring, the twist of the yarn with Dacron* hundreds of tiny stitches. The white thread's refights off wrinkles on muggiest days. Snaps back moved and it seems like there’s no seam at all. The : if even afterarain. Looks neat after days on the road patterns match, Line for line. One of the many WHERE. 40,000 feet above Los Angeles, Calif. Viracle’s neatness is more than a matter of fiber small details that add up to a good fit, for good O TueeocdlinilorineateameNotitalneeithelinestcanits Tee wetireeelinetmaniicesarrendieiniehiseatls WHY: To introduce Jet Age Travel Wardrobe merpatterns match. Secret's inside. Called underbast suit. Come in and we'll introduce you $00.00 chandise while United Air Lines introduces its new Boeing 727 3-motor jet passenger air Travel can be fun: see BOB HOPE in ‘A GLOBAL AFFAIR” ce amet Ge liner. Holl Bartlett Prodi Store Name HERE'S WHAT YOU CAN DO, MR. EXHIBITOR Contact your local Hart Schaffner & Mark retail outlet and let him know when you are presenting “A GLOBAL AFFAIR.” TRY ON A VIRACLE Make available to him a large assortment of photographs from the film so that he can further enhance his Jet Age Wardrobe displays. Be sure to include your own announcement copy. Suggest that he purchase guest tickets and slip one in the inside pocket of every Viracle suit a customer tries on. Advise him to promote this fact—‘‘Just try on a Viracle suit, reach into the inside pocket and pull out a free pass to see ‘A GLOBAL AFFAIR’ at, etc.” LUCKY DRAWING Offer the HS&M retailer a Viracle suit display in your lobby, in return for a free suit to be given the winner of a lucky-number drawing. Have slotted box in lobby and have patrons fill in names and addresses which might be turned over to the HS&M retailer for his own mailing list (and yours). Suggest he provide merchandise for a female winner, too, RECIPROCAL PLUGS Talk to the HS&M retailer about his advertising plan for the Jet Age Wardrobe promotion. Offer him slug lines in your ads in return for reciprocal lines in his. Ditto radio-TV copy LIVE FASHION SHOW With the HS&M retailer, build a local men’s fashion show at your theatre, in the lobby or on the stage. Invite local news coverage, including radio-TV. Tie this in with a special screening of the film or include this as part of an admission package. If fashion show is not practical in your theatre, suggest that the dealer arrange one in some other suitable spot. Be sure to have plenty of your own promotional material available. TV FASHION PROGRAM With your HS&M dealer, contact the producer of a local TV show (women’s, variety, etc.) and suggest a live men’s fashion show. Ask the show’s star (if a male) to wear a Viracle suit himself and allow him to be the “first” in town to own the latest model. Have him talk about Bob Hope’s sartorial splendor, the best dressed lists he has been on and his superb attire in “A GLOBAL AFFAIR.” Offer passes to viewers via any number of quick contests the producer will suggest. WALKING THE VIRACLE MILE Split sandwich man costs with HS&M dealer. Copy might read: “I’m walking the VIRACLE MILE for Bob Hope’s latest comedy, ‘A GLOBAL AFFAIR,’ and Hart Schaffner & Marx’s JET AGE WARDROBE featuring the fabulous lightweight, wrinkle-shedding VIRACLE suit. See ‘A GLOBAL AFFAIR’ free at the (theatre) just for trying on a VIRACLE suit at (store).” (If guest tickets are purchased). Don’t forget to have the sandwich man well stocked with heralds. For the name of your local Hart Schaffner & Marx retailer, see your local Yellow Pages telephone directory. * Bob Hope is among the Ten Best Dressed Men of the World, so chosen by two well-known fashion groups, The FASHION ACADEMY and THE FASHION FOUNDATION OF AMERICA.