A Global Affair (Metro-Goldwyn-Mayer Studios) (1964)

/ aytay Nurser-Ro Playtex, a famous name in baby milk bottles and baby accessories, will surely convert a large segment of American shoppers into hot boxoffice prospects for ‘A GLOBAL AFFAIR” when the Playtex round-the-world sweepstakes takes off! In effect, this International Latex Corp. promotion says that ‘‘A GLOBAL AFFAIR" is your town's most important picture of the season. Here's why: 1. 25,000 SIX-FOOT STANDEES as shown here will be distributed to as many food, drug and department stores coast-to-coast. Add to this window streamers and other boxoffice-building materials. 2. MILLIONS OF CONTEST ENTRY BLANKS will blanket every retail outlet telling shoppers about the Playtex Nurser — Bob Hope's ‘“GLOBAL AFFAIR” Sweepstakes offering a top prize of a trip around the world for two, plus 1,000 other prizes. * PLAYTEX DISPOSABLE BOTTLES GIVEAWAY!!! : aaa lus ee oe ee ee ee to give away free Playtex +. ooo 4 ek isposable Bottles (re to the first 100, 200 or more men or x pl opAL : UY OM fase Las ASS See ae women who wheel or carry a baby up to your boxoffice and buy a a | GLO 5 %& nothing to write nothing to buy WIN TRIP pair of evening performance tickets to “A GLOBAL AFFAIR.” The % AFFAIR ve AROUND THE item is a $1.19 retailer. Your ticket seller should give a certificate ae WORLD FOR 2 redeemable at the sponsoring store. In return, offer the Playtex : retailer mass exposure via heralds, lobby displays, screen advertis e dl ing, etc. .. . Remind the retailer that this may lead to sales of the DRINKING BABY BOTTLE DERBY!!! One of your Playtex retailers may like to sponsor a Saturday morning children’s contest in your lobby.... drinking water or cokes out of ordinary baby milk bottles with nipples! Give prizes to the fastest, the funniest, the hungriest, etc... . Prizes should be in the form of certificates redeemable at the sponsoring store. There will be LAUGHS GALORE when you run this contest, so be sure to pass out heralds suggesting “You'll laugh even harder when you see Bob Hope in the most hilarious situation ever in ‘A GLOBAL AFFAIR’ etc. .. .” Ask the retailer to use all his media to promote the contest—ads, window and in-store displays, mailings, etc.... Give him stills from the film. * PLAYTEX NURSERKIT PURCHASERS! Talk to your Playtex retailers and have them buy blocks of guest tickets to give away to purchasers of the Nurser Kit selling for $8.95. 7 entire Playtex Nurser Kit selling for $8.95 plus other drug items. CASH IN ON THIS a“ PLAYTEX BONANZA!!! Use your Yellow Pages to learn who your Playtex retailers are. Offer Wy them the baby stills shown here, along with other scenes from the film. They’ll make fine window and in-store displays. Many of the Playtex outlets are small retailers where a few free passes will go a long way. In the bigger outlets, food chains and department stores, display managers will quickly see the value of using stills from the film. Don’t forget to provide your local tie-in credits. Order still #S1809X52. ni THE ye hig ae “Bob Hopes “Gal Atti? tage OTHER VALUABLE PRIZES Nothing to write Nothing to buy Select your favorite feature of the Playtex Nurser and vote on reverse side. ..and whether you win or not make sure your baby is a winner by providing him with the new Playtex Nurser, the only baby bottle with these exclusive features— @ REALLY AIR FREE... dramatically reduces spitting up and colic @ PRE-STERILIZED DISPOSABLE FORMULA SACS... use once and throw OMEN SEE ‘BOB HOPE in MGM-Seven hie: Hall Bart. lett production of ‘‘A Global Affair’ TICKETS TO *