A Global Affair (Metro-Goldwyn-Mayer Studios) (1964)

PROMOTION TECHNIQUES When promoting your theatre attraction, don't stint on spending money if you know the expense will be justified at the boxoffice. Remember that you have a good deal to offer in the way of reciprocal promotion when you tie-in with local merchants, wholesalers, service organizations, radio-1V stations, newspapers, etc. You will rarely have to spend cash when you give: + LOBBY DISPLAYS * HERALDS +* WINDOW CARDS * STANDEES * BILLBOARDS * POSTERS * LINE IN ADS * PLUG IN RADIO-TV COPY * MARQUEE + SOUND SYSTEM |f a promotion lends itself, offer it ‘exclusive’ to a local radio or TV show. Same tie-in arrangements apply. PUBLICITY HELPS, TOO! Every good stunt deserves newspaper and radio-TV publicity. Good photos are always welcome in the press and on TV news shows. If you tie-in with a local advertiser, that’s worth a story also. PET SHOPS Everything breaks loose when someone switches a pet carrying case Bob Hope uses to transport his found Actress Michele Merci wears this Apres Ski Outfit with a mohair sweater, raw silk pants and simulated straw flat shoes. Order still TOYS Bob Hope has many inter national friends at the United Nations all of whom FASHION Ultra-high fashio: i ] 3 n evening IEEE is this gold brocade gown and matching mink trimmed opera-length wrap Hee bake Omieeaeill bring toys to his bab on ry. ill #1809foundling. stil # TRS Order still # DAYS AND WEEKS FOR TIE-INS Sis VALENTINE’S DAY —Friday, February 14th... Try a ‘Why! Love Bob Hope”’ letter-writing contest. GEORGE WASHINGTON’S BIRTHDAY — Saturday, February 22nd... Make up posters “We cannot tell a lie, you'll laugh your head off when you see Bobe Hope in «GLOBAL AFFAIR.” ”” BACHELOR’S DAY — Saturday, February 29th... Purpose: “To stimulate sales of merchandise used by men." For more information, contact: Mr. S. F. Hansell, President, HansellZook Inc., Land Title Building, Philadelphia, Penna. Why not use this day for bachelor contests, special incentives, bachelor prizes, give away “confirmed bachelor certificates,”’ etc. In the film, Bob Hope portrays a bachelor. LEAP YEAR DAY —= Saturday, February 29th ...This day comes but once every four years. It is the day when gals try to get their guys, s© why not start now and create all sorts of special events for your theatre. RETURN THE BORROWED BOOK WEEK — March 1-7 . “Two things you ought to do this week. Return that AFFAIR.’ '' Need we say more? SAVE YOUR VISION WEEK — March 1-7 .. Your local optometrist may like to work with you on this one. Use one of his eye charts in your lobby, surrounded with some of the cute eyefuls from “4 GLOBAL AFFAIR.” Or, make up 4 typical eye chart of your own, only have “SEE A GLOBAL AFFAIR AND HAVE A RIB TICKLING TIME.”” RED CROSS MONTH — March 1-31 . . . The Red Cross is truly ‘A GLOBAL AFFAIR” so arrange special events with your local Red Cross chapter. GIRL SCOUT WEEK — March 8-14 .. The Girl Scouts began March 12, 1912. Offer special incentives to Girl Scouts and extra-special incentives to girls who join this week. Promote . Suggested poster: ‘A GLOBAL book and see Bob Hope in this one carry a message, gifts from local merchants. Circulate heralds and posters at Girl Scouts meetings as well as the #9363E, worn by Michele Mercier. Order still #9369E. Actress Lilo P s ulver w attractive separates for ane Ropes of beads are dis home. Order still #9287. played by Lil i esau iy auile Eulver. Or HAIR STYLES stores of participating retailers. AMERICAN LEGION 45th BIRTHDAY — March 15-17 . . Here's your oPPOT tunity to bring in all members of the Legion and their families via special incentives. Contact your Michele Mercier i NV , a Parisian beauty, wears this unis Verely popular hairdo in her American screen debut in “A GLOBAL AFFAIR.” Order still #1809X61. BATHROOM ACCESSORIES Bob Hope is given a Jap anese bath Milo (tele, Onieveel Order still local chapter. ST. PATRICK’S DAY — Tuesday, March 17 . . « This is the day for the Irish and the wearing of the green, with a bit of shamrock, too! Offer green flowers fo the ladies and green hat feathers for the men. For the kids, give away 4-leaf clover charms, available at low cost from your local novelty store. SPRING BEGINS — Friday, March 20th..Suggested poster: ‘It’s spring today and you'll be a lot springier after you see Bob Hope rock the world — and a baby too! — in ‘A GLOBAL AFFAIR.’ BABY ACCESSORIES There are many baby scenes in this film. These stills should help make interesting displays in baby shops. Order stills #1809-55, #1809-501, #1809-503, 1809-504. a #1809-86.