A Patch of Blue (MGM) (1965)

AINSTREA! RED STARRING ae) neyl€ P oitier Winters RoacAnt She lle cy Elizabeth Hartman $6808 USIC TIE-IN #7 Radios, record stores and juke boxes throughout th e country will boost your booking by playing and distributing Mainstream Records’ sound track album of the score of ‘‘A PATCH OF BLUE,"’ as well as two singles by Vic Schoen and hi s Orchestra. In addition three other singles will be distributed, Tony Randazzo and his Orchestra, MGM Records; Stan Kenton, Capitol; and Gil Fuller, World Pacific. * * * ARRANGE record shops window display. MAKE sure all disc jockies have a copy of the record and that they have seen the film. SUPPLY record stores with stills and advertising material. ARRANGE for a deal where the first two purchasers of albums get a pass. PRESENT the record to the first two patrons. Play the record during intermission and through the lobby speaker prior to and during playdate. TIE-UP STILLS These stills have been selected for use in local window displays and promotional tie-ins. PET SHOPS DRESS SHOPS 1837X2 1673E SPORTSWEAR SHOPS 1667E 1667 RADIO E.T.'s These specially produced attention getting — CONTESTS — Use the record for prizes on various radio contests. MOM 1. Name the most movies with BLUE in the > title. , 2. Name the most songs with BLUE in the title. radio spots feature narration by Elizabeth Hartman, Available from MGM Field Press Representative. TV TRAILERS Sixty and twenty seconds in length. Contact your MGM Field Press Representative. THEATRE TRAILER Available from your N.S.S. Branch. COLLEGE EXPLOITATION College campuses represent a wide open field of ready made audiences for your showing. This age bracket represents enthusiastic movie goers who will be interested in this attraction. Your winter and spring playdate ties in perfectly with these potential patrons. Provide bookmarks, made from the one column ads for distribution in school and town libraries as well as posting display cards in fraternity and sorority houses, student clubs and meeting places. SUPERMARKET TIE-IN One of the most joyous moments in the film are those spent in the supermaket, with the high point being a scene where Elizabeth Hartman, as the befriended blind girl, upsets a huge display of oranges, by pulling one from the bottom. Arrange for contests at supermarkets, whereby shoppers try to guess the correct amount of oranges in a bin. LITTLE THEATRES Elizabeth Hartman, who makes her motion picture debut, and to critical acclaim, started her career with little theatre groups. Contact theatre groups to see this new talent discovery. ORGANIZATIONS WHICH AID THE BLIND Contact your local representatives of organizations which aid the blind, Lighthouse, Braille schools, etc. This movie shows the difference a little bit of training can do for those who are without sight. Invite these people, as well as prominent church personnel, to view the film. They can be of enormous help to get the ‘‘word of mouth’’ around. COLOR THE TOWN BLUE Get attention with blue. Contact department stores for a fashion tie in that features outfits and fabrics in different shades of blue. Also florists can feature arrangements of blue delphiniums, blue iris, blue bells, bachelor buttons. Jewelry stores can do displays of sapphires, blue diamonds. Display these jewels in your lobby with armed guards. Let your local media know that this fortune in jewelry is being displayed. RADIO INTERVIEWS Use attention-getting recorded interviews with Elizabeth Hartman, Shelly Winters, and Sidney Poitier. These interviews are available as well as a 10-minute radio special covering the invitational preview which will be distributed to stations in 90 key cities on an exclusive basis. A “PATCH OF BLUE” STUDY GUIDE MGM is mailing out complete study guides to 3500 home economics teachers throughout the country. These guides will enable classroom discussion to be developed and enhance the interest in the picture. poignancy of Something more otlon ent RERS. Powerful a d moving” 8k Review Because of the widespread interest and critical acclaim, Popular Library has a pocket book edition of Elizabeth Kata’s novel on which the film is based. The initial printing is 300,000, with front and back covers showing scenes from the film. Contact Popular Library distributor and discuss your engagement with him. Invite him and book dealers to screening. Use pressbook material for tie in window and in-store displays. Reciprocate in lobby. Make sure all outlets . . . 5&10’s, drugstores, tobacco stores, supermarkets, etc., as well as bookstores . . . use playdate bulletins with information pro vided by you. Ask your distributor to give you quantities for general planting. Discuss delivery truck banners with distributor. Generate joint advertising with book dealers. Include radio-TV, handbills, etc. Work 3-way cost split on sandwich boards, posters and flyers, “See the Film ... Hear the Album . . . Read the Book.” Make give-away bookmarks with one-column ad. Give books to newspaper critics, columnists, radio-TV personalities. Invite them to see film. If book distributor has air time, promote plugs for film. Printed in U.S.A.