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U.S. DIVERS CO. PROMOTION SPANS GLOBE!
HEADQUARTERS
*
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Internationally known as the originator and top distributor of the aqua-lung and all varieties of skin diving equipment, the U.S. Divers Company is flooding newspaper advertising, contests, sports stores, and retailers everywhere with an ocean of publicity for AROUND THE WORLD UNDER THE SEA.
EQUIPMENT
AND ALL YOUR DIVING NEEDS
) EQUIPMENT
One sheets and window cards are being distributed to diving equipment retailers AND ALL YOUR DIVING NEEDS
across the country concurrent with playdates. If your dealers haven't received theirs, order now from your M-G-M Field Press Representative. You can’t ask for a surer window display guarantee!
An additional mailer containing color pages of equipment and movie publicity will be sent to dealers around the world, for distribution to customers.
The dealers themselves will be cued-in on the AROUND THE WORLD promotion by tie-in information included in a product flyer that area distributors are mailing out.
Your local U.S. Divers distributor is waiting for your call to set up windows and promotions in your city. Call him IMMEDIATELY!
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SHIRLEY cote an KELLY
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KEENAN WINN MARSHALL THOMPSON GARY MERRIL
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AREA DISTRIBUTORS BAO. MeCALLUM
a PARSHALL THOMPSON
"ieee GARY MERRILL Mecisha: Cronin $ PRS kes WERE? eo BAK BOG TER sacra REN MART SD,
6834. Madison St. Niles, Illinois
Mr. Lu Nelson 705 N. Elmwood Springfield, Mo.
Mr. Stan Armus 160 Earl Place East Meadow, L. |., N. Y.
Mr. Martin Conley 1727 N.E. 27th Drive Ft. Lauderdale, Fla.
Mr. Jack Heard 199 So. Kearney Way Denver 22, Colorado
Mr. Gary Rubottom Mr. Robert L. Herson Mr. Frank Scalli 9920 S.E. Boise 19581 Waterbury Lane 31 North Milton St. Portland, Oregon Huntington Beach, Calif. Malden, Mass.
WINDOW CARD ONE SHEET
For latest promotional developments and further information, contact: LARRY SCOTT, Assistant Sales Manager, U.S. Divers Co., 3323 W. Warner Ave., Santa Ana, Calif. 92702
BRIDGES, McCALLUM, BROWNING INTERVIEW RECORD
Lloyd Bridges and David McCallum have recorded interviews for use with your radio personalities. Ricou Browning has recorded an interview stressing the scientific, futuristic aspects of the film for your wildlife and science-minded stations. One side is Open End style, enabling your local commentator to ask the interviewer questions from an included script; the flip side contains a recorded interview. Dick. Stout, who made the recordings is servicing the records to over 1,000 syndicated radio stations. Check now if your local stations have received theirs. If not, order immediately: from your M-G-M Field Press Representatve.
BALLYHOO
ASK THE MAN WHO LIVES THERE
The astronauts who spent a month underwater were merely the culmination of years of underwater living. Try such stunt in your town by having a few skin divers spend a day in the bottom of a pool, and the press will flock around you. Find out if there are any underwater industries like dredging, mining, or fishing in your town and ask ‘‘the men of the sea”’ for testimonials.
UNDERWATER PRESS MEETING
Invite your newspaper, radio and T.V. announcers to a free skin-diving lesson and a press conference on AROUND THE WORLD a few feet underwater at a beach, lake, or in a pool. Tie-in with diving retailers and instructors to acquire the necessary equipment. Most dive shops have submergible 16mm cameras, so you can send trailers to the TV stations that don’t come. Underwater intercom systems are available.
BRING A NATIVE
Publicize that anyone bringing an underwater friend to your premiere will be admitted free. Make sure you have a pet shop set up a finny park
SKIN DIVING CLUBS
Skin diving is a multi-million dollar sport with upwards of 10 million people engaging in underwater activities each year. Local diving clubs are ready and willing sources for group sales and promotional aids. Contact clubs in your area NOW!
UNDERWATER COUNCILS
ing lot in your lobby with small tanks for those who bring a gold fish, snails, turtles, whales or tiger sharks. Or, run an underwater costume party stunt, giving free admission to those who dress like sea creatures.
MORE STUNTS
HM DRESS someone in diving equipment and have them hand out heralds while wearing appropriate signs.
WM SET UP a fish tank display in your lobby with the aid of your local pet dealer, with a reciprocal window display.
MB OTIE-IN with navy recruiters for displays of frogman equipment in lobby and at recruiting station.
HH CONTACT sea or boy scouts for parade ballyhoo and underwater wildlife displays and activities, fishing contests, and marine safety programs aligned with the Red Cross.
Arizona Skin Diving Council 6701 E. Culver
Scottsdale, Ariz.
Arkansas Council Underwater Diving
1615 Nina Street Ja¢ksonville, Ark.
Central California Council 338 Beach Road
Alameda, Calif.
Greater L.A. Council of Divers 7763 La Corona
Buena Park, Calif. Sacramento Valley Council Box 1766, Rt. 1
Loomis, Calif.
Colorado State Diving Council 2251 S. Parker Road Denver, Colo.
Hawaiian Diving Council Box 9093
Honolulu, Hawaii
Ilinois cane of Skin & Scuba Divers
Lawson YMCA
Chicago, Ill.
St. Louis Area Scuba Diving Assoc.
816 24th Street
Granite City, Ill.
Indiana Skin Diving Council Box 942
Marion, Ind.
Midwest Diving Council Inc. 242 S. Poplar
Wichita, Kans.
Kentucky Council Skin & Scuba Diving
4215 Dolphin Road Louisville, Ky.
Louisiana Council
425 Phosphor Avenue Metairie, La.
Michigan Skin Diving Council 2055 Syracuse
Dearborn, Mich.
Great Plains Council
7412 S. 73rd Avenue Omaha, Neb.
Ohio Council of Skin & Scuba Diving
15500 Wingate Avenue Maple Heights, Ohio Oklahoma Divers Council 2636 N.W. 66th
Oklahoma City, Okla. Oregon Council Diving Clubs Oregon State University Corvallis, Ore.
Gulf Coast Council
4735 Ironton
Beaumont, Tex.
S.W. Council Skin Diving 3630 Royal Lane
Dallas, Tex.
Utah Skin Diving Council 6354 S. 4th Street Bountiful, Utah
Washington Council Skin Diving 3812 34th S.W.
Seattle, Wash.
Underwater Sportsmen Council 6531 N. 198
Seattle, Wash.
Isthmus Panama Skin Diving Council
Fran Brandl
Balboa, CZ.
Puerto Rico Skin Diving Council Box 10481
Caparra, Heights. P.R.
Skin Divers Council
608 Crescent Road N.W. Calgary, Alberta, Canada Vancouver Island Council of Skin Divers
Box 757
Campbell River, B.C., Canada B.C. Council of Divers
Box 2248
Vancouver, B.C., Canada, Pacific Underwater Council Box 2248
Vancouver, B.C., Canada Maritime Diving Council
Box 24
Armdale, N.§., Canada Ontario Underwater Council 2346 Cliff Road
Cooksville, Ont., Canada Connecticut Council of Diving Clubs
Box 1446
New Haven, Conn.
Northeast Florida Council Box 4605.
Jacksonville, Fla.
S.E. Council of Skin Diving Clubs Box 42543
Miami, Fla.
Florida State Skin Diving Association
7104 Cane Hills Circle Orlando, Fla.
Broward County Aquatic Council 215 S.E£. 8th Avenue
Ft. Lauderdale, Fla.
Georgia State Skin Diving Association
319 Spring Street N.W. Atlanta, Ga.
Southern Council of Skin & Scuba Diving Clubs
6322 Chappell Lane. Doraville, Ga. Massachusetts Council of Divers 67 Falulah Road
Fitchburg, Mass.
N.E. Skin Diving Council 150 Exchange Street Rockland, Mass.
North Carolina Skin Diving Council
Box 826
Morehead City, N.C.
New Jersey Council
321 Maolis Avenue
Glen Ridge, N.J.
Fin and Skin Diving Council 10850 71st Avenue
Forest Hills, N.Y.
Empire State Underwater Council Box 632
Jamaica, N.Y.
Middle Atiantic Underwater Council
324 S. 11th, Apt. 41 Philadelphia, Penn. Underwater Society of America David Stith
Room 492, Bourse Building Philadelphia, Penn.
Rhode Island Council of Skin Diving
359 Walcott Avenue 36 Middletown, R.1.
Atlantic Skin Diving Council 7416 Glendora Drive Washington, D.C.