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The Greatest Film of
your—or any—lifetime !
DAVID ©. SELZNICK’s production of MARGARET MITCHELL’s
GONE WITH THE WIND
in TECHNICOLOR starring
GABLE LEIGH
HOWARD = DeHAVILEAND
A Selznick International Picture Directed by Victor Fleming. Cert. A A Metro-Goldwyn-Mayer Re-presentation
‘No. 314. 5 inch single column advertisement block. Hire fee 8/6.
AL ce Story
On Feces ds th ab the caisson Theatre, M-G-M will re-present one of the greatest films in screen history . . the
film everyone will want to see again— David O. Selznick’s Technicolor production of “Gone With The Wind.”
David O. Selznick bought the motion picture rights of *‘ Gone With The Wind ” on July 30, 1936, for the highest price ever paid for a first novel. The title is a quotation from Ernest Dowson’s poem about Cynara. The book, which consists of over a thousand pages, had surpassed fifty thousand copies on the first day of sale, shattering all existing fiction records. It was begun by Margaret Mitchell in 1926. Most of the book had been completed by 1929. In the succeeding years until its publication in 1936, much additional work was done in filling in missing chapters, rewriting certain others and checking the thousands of historical and other factual statements for accuracy. It has
No. 315.
DAVID O
DAVID oO. SELZNICK's production of MARGARET MITCHELL's
~ HOWARD —DeHAVILLAND
3 inch double column advertisement block. Hire fee 9/-.
“again wants to see— the greatest epic in screen history!
X\ in TTECHNICOLOR starring >>
iis iin 3)
_ A Selznick International Picture
“Directed ‘by Victor Fleming. Cert, A
A Metro-Goldwyn-Mayer Re-presentation
SS
MILLIONS “HAVE DEMANDED ~ THE RETURN OF: THIS. FABULOUS=EPIC4
SELZNICK’s production of MARGARET MITCHELL's
No. 316.
now been translated into 16 foreign languages and has sold over two million copies in the English language alone. Of stars mentioned for the part of Scarlett O’Hara, for which Vivien Leigh won the Academy Award, Bette Davis, Katharine Hepburn and Paulette Goddard were prominent. Oscar Serlin, Maxwell Arnow and Charles Morrison, talent scouts, conducted a search throughout all America for a girl to play the part. Their records show that 1,400 candidates were interviewed; 90 screentested ; 149,000 feet of black and white film and 13,000 feet of Technicolor shot in these tests.
Production of the long-awaited film was officially begun on January 26, 1939. Victor Fleming, the director, made the final shot on November 11,
1939:
Approximately 449,512 feet of film were shot, of which 160,000 feet were
2 in TECHNICOLOR starring CLARK VIVIEN
GABLELEVGH-HOWARD-DeHAVILEAND
A Metro-Goldwyn-Mayer Re-presentation A SELZNICK INTERNATIONAL PICTURE
BEHIND THE MAKING OF
LESLIE OLIVIA
1 inch double column advertisement block. Hire fee 6/6.
Clark Gable and Vivien Leigh as_ they
appear in the fabulous “G.W.T.W.,’’ now
re-presented by M-G-M in answer to insistent demand.
No. 317. Fine screen block for programme use. 120 screen. Hire fee 6/6.
Material for Material
Just ten words of description from the pen of Margaret Mitchell about a dress—a very special dress, of course —unwittingly brought about what is probably a record-breaking hunt by a film studio. for a particular material.
This was disclosed by Walter Plunkett, the costume designer for David O. Selznick’s Technicolor production of “‘ Gone With The Wind,” starring Clark Gable, Vivien Leigh, the late Leslie Howard and Olivia de Havilland under Victor Fleming’s direction, and currently re-presented by M-G-M, on theviacr. gine ee screen.
Miss Mitchell, with never a-thought that her now famous novel would be the cause of an upheaval, wrote: ‘‘ Her new green-flowered muslin dress spread its twelve yards of billowing material over her hoops.”’ And that’s where the worry started.
printed. From this length, most of it repetitive, the finally edited film was cut to 19,793 feet. Fifteen hundred set sketches were drawn; 200 designed and 90 constructed. The re-created “City of Atlanta’? was the largest set ever built, consisting of 53 full-size buildings and 7,000 feet of streets. ‘The reconstructed ‘‘ Peachtree Street ”’ alone is 3,000 feet long. The amount of timber that went into the 90 sets is roughly estimated at a million feet. Eleven hundred horses, 375 other animals, 450 vehicles, were used. In addition to the 59 members of the cast, there were over 12,000 days of employment given to over 2,400 extra and bit people. The fact that Technicolor requires exposure of three separate strips of film simultaneously means that 1,350,000 feet of film ran through the cameras to provide a colour footage of 450,000 feet. Vivien Leigh worked in the picture for 22 weeks with only four days off in that entire time, making her role the longest in history.
“G.W.T.W.”’
She had more than forty costume changes, the largest wardrobe any player has ever had in one _ production.
While no exact percentage has been measured, the dialogue in the picture is predominantly from the book. To have filmed every page of the book with the actual conversation and action would have required nearly a million f2et of film, which would take a solid week to show with the projector running 24 hours a day. Nevertheless, the producers believe and hope that every well-remembered scene of the book has been included, either in faithful transcription of the original or in keeping with the exact spirit of Miss Mitchell’s work. Cost accountants estimate that in the preparation of the film, before a single foot was shot, there were 250,000 manhours devoted to preparation. In actual production~there were 750,000 manhours.
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