Hold On! (MGM) (1966)

HOLD ON! to your RECORD tie-ins! Here comes another Chartbuster from M-G-M! MUSIC FROMTHE ORIGINALSOUND TRACK Herman’s Hermits have sold over 8 million records since they joined M-G-M. The ee single from the sound track is already climbing to new heights on the nation’s HOLD ON a charts, and the sound track album has one of the largest advance orders in hispret taitmenmttl | tory. These are records which are sure to be spotlighted in display windows Et om 2) 7, re um across the country. Make sure that everyone knows where to see HOLD ON! See your record contacts TODAY! 2: GET HIP TO THE PROMOTION SCENE! PLAY the sound track over P.A. system during and before engagement. CONTACT M-G-M Record distributors and local retailers. Map out a comprehensive campaign including bill-boards, direct mail, radio-TV, handbills, and delivery truck banners. PROVIDE retailers with press book materials for window and in-store displays. THROUGH distributor, make sure local disk jockeys, TV stations, school and hospital libraries, and juke boxes have copies of the sound track or the single, with full publicity credits. DEVELOP an album purchase-admision tie-in with record retailers. CONTENTS “Hold On” + ‘‘A Must To Avoid” * “All The Things | Do For You Baby”’ * ‘‘Where Were You When | Needed You” * ‘‘Leaning On The Lamppost’’ * ‘‘Make Me Happy” * ‘The George And Dragon’”’ * “Got A Feeling’”’ * ‘‘Wild Love” * ‘‘Gotta’ Get Away”’ 45-RPM SINGLE: ‘‘Listen People’ is the hit side, from MGM's SOL HANDWERGER, M-G-M Records ‘When The Boys Meet The Girls’’; flip side is ‘‘Got a Feeling,’’ from HOLD ON! When pushing this single, emphasize ‘‘Listen People.”’ ee ee oe vee HAVE your record dealers give out your heralds with each purchase. Have heralds printed with numbers to be matched with lobby display for passes. For latest promotional developments in the sound track album, write to MERCHANT TIE-INS Nee ear Your launching pad for Promotions! TABLOID HERALDS LIVE RADIO SPOTS Spark interest for your playdate with the exciting FASHIONS FROM ACROSS THE MERSEY “HOLD ON!” Live Copy Spot 0:60 4 page, 11 x 17 Tabloid Herald. HOW TO GET YOUR HERALDS READ 1. Arrange for tie-in contacts to distribute with bags and packages. = ANNOUNCER: Looking for a movie to blow you cool? Well then—swing loose—bust out and hold on with HERMAN’S HERMITS in ‘“‘HOLD ON!” You've never heard faster beats or seen wilder fun. Metro Goldwyn M isee hi We 2. Place them on store counters where young people get uialope > gore ge together. starring the nations number one singing sensations—HERMAN’S 3. Give them away at pre-playdate youngster shows. HERMITS—in their first full-length, full-musical, full laughter, 4. Promote a co-op ad with your music shops. | full-filling film and when HERMAN’S HERMITS start singing you 5. Distribute at teen concerts, discotheques. — : better “‘HOLD ON!"’ And when HERMAN’S HERMITS start play6. Get youngsters to hand out on ballyhoo stunts. (Left) Shelly Fabares, in the newest Beach Fashion 3021E. (Center) ing in outer space—it’s destination way, way, way, out as the 7 th 1h d cacti alc HERMAN'S HERMITS in the casual Cool Look 1844-28. (Right) Shelly b 4 Regiicss . Leave ae mal ion and on windshields. Fabares models the Discotheque Styles 3030E eauties, the beats and the bikinis have one hullaballoo of a 8. Have newsboys slip them into newspapers. rendezvous and.so do in “HO " : you in LD ON!” Co-starring beau | LIKE INSTRUMENTAL , : PRICES ce y tiful, young SHELLEY FABARES. . . . So hold tight, hold fast for $9.00 per thousand, F.O.B. Plant * Imprinting as follows: “HOLD ON!’’—the wildest motion picture of the year. It’s in First 1,000 Added thousands Over 4,000 MetroColor. It’s got Herman’s Hermits! It’s a HERMAN-DINGER! $6.00 $4.50 per thousand $4.00 per thousand Folded . . . $2.00 per thousand. Imprinting includes 4 lines of type, 4” long, each. Extra copy ... 40¢ per 4” line. ‘HOLD ON!”’ ... Live Radio Copy—0O:30 ANNOUNCER: Hold tight! Hold fast—for HERMAN’S HERMITS Rush orders direct to HARRY K. McWILLIAMS i tiga gi a ee ae S i ; eo : ; res ; : , in MGM's ‘“‘HOLD ON!"’ Yes, HOLD ON, world .. . ‘cause here or Rus rders, Phone nal 6e guitar is the top-selling musical instrument in America, and no; : ie 5c Check or money orders must accompany orders. body plays it like the Hermits. Tie-in music stores with HOLD ON! for comes the wildest motion picture of the year! “‘HOLD ON! All shipments made freight collect. promotions and displays. 1844-32A. It’s got HERMAN’S HERMITS, SHELLEY FABARES and ten great TRAVEL OPTICIANS SODA SHOPS songs that are really fab! ‘‘HOLD ON!” It’s in MetroColor! , ' = It’s a HERMAN-DINGER!! ‘‘HOLD ON!”’ .. . Live Radio Copy—0O:20 ANNOUNCER: Your destination is way, way out... with HERMAN’S HERMITS as the beauties, the beats, and the bikinis have one hullaballoo of a rendezvous in ‘‘HOLD ON!"? MGM TRAILERS, RADIO E.T.’S THEATRE TRAILER Star-studded showmanship to help you HOLD ON! to ‘ your audience. Order now from N.S.S. Branch. TEASER TRAI LER (left) Set up displays with copy like: ‘‘It doesn't matter if you're not Herman's presents HERMAN’S HERMITS in ‘‘HOLD ON!”’ It’s in MetroColor! ° e fs Hermits in HOLD ON! Everyone gets movie-star service when you travel with Shown several weeks in advance, this finger-popping us." 1844-2. (Center) Hermit Dereck Leckenby is a fashion-setter for eyeIt’s a HERMAN-DINGERI! ‘ . glasses. Opticians will go for a display showing the teenagers new styles— 60-second musical will launch your word-of-mouth from horn-rims to Ben Franklins. 1844-36. (Right) Create a new combination campaign. Order from National Screen Service. sundae for your local cream parlors; then banner the soda shops with playdate copy and credits. Still 1844-X 11 TELEVISION TRAILER A 60and a 20-second trailer is available in COLOR and black and white, gratis from your M-G-M Field iy MERCHANDISING SLOGANS Press Representative. Remember, long hair = Union Trust will help you HOLD ON! to your money like is IN, everywhere, no other bank. 3 and your local bar: RADIO Et. Ss an a ak 46 ™ HOLD ON! to your hat—our prices are lower than ever. The hip, happy music from the sound track is featured pd es sean oeer ™ HOLD ON! to economy—shop at Bingo Food Stores. in two 60-second and two 30-second spots available this ineweatyle. ™ Our quality is in orbit; but watch us HOLD ON! to your from your M-G-M Field Press Representative. 1844-27 values.