Home From the Hill (MGM) (1960)

SPECIAL POCKET BOOKS MOVIE EDITION! Pocket Books, Inc., one of the largest paperbound publishers in the world, has planned one of the most extensive and penetrating book campaigns in their history for the Perma Book edition of HOME FROM THE HILL. Distribution of the paperbound edition will be made to bookdealers throughout the country keyed to the opening playdates of the film. HOME FROM THE HILL, William Humphrey's first novel, a best-seller and a Book-of-the-Month Club selection, is being backed by a tremendous promotion campaign tying in the film with the book. Book sellers and distributors everywhere have been alerted to give fulltime attention to local and regional tie-ups. To aid you in the promotion, special rack cards (illustrated) have been prepared and distributed to dealers enabling them to arrange colorful book displays. Window streamers, posters, and special rack strips, have also been produced and are in use. Over 100,000 paperbound outlets—newsstands, drug stores, variety and chain stores, air, bus and rail terminals, department stores and book shops (regular and college) will display the Perma Book edition of HOME FROM THE HILL. See the promotion check-list below, and plan a strong local level campaign designed to sell the book as well as tickets to your engagement. YOUR PROMOTION CHECK-LIST 1. Arrange point-of-sale displays of books, rack cards, streamers, posters, strips and movie tie-in stills at all Perma Book outlets. 2. Plan eye-catching, full window displays with book, drug and department stores, utilizing 8x10 stills, posters and playdate signs. 3. Run a coop ad with distributor and/or stores selling the paperback book. Include film credits. 4. Tie-up with the local library. Set up counter displays utilizing stills from the picture. 5. Set up a colorful display of paperback edition, stills and posters in your lobby. If you require special assistance, write or wire: LEONARD FOREMAN Pocket Books, Inc. 630 Fifth Ave. New York 20, N. Y. is the story of the violent things which . happened to four people because of—A FATHER’S LUST A MOTHER'S HATE A SON’S INNOCENCE A YOUNG WOMAN’S GIFT OF LOVE This superb and smoldering novel has now been made into a film by Metro-Goldwyn-Mayer. [t is produced hy Edmund Grainger and directed by Vincente Minnelli and stars Robert Mitchum, Eleanor Parker, George Peppard, George Hamilton, Everett Sloane and Luana Patten. The screenplay is written by Harriet Frank, Jr., and Irving Ravetch, based on the novel by William Humphrey. It is a Sol C. Siegel production in CinemaScope and Metrocolor. A PERMABOOK READ THE BEST SELLER ONLY 35 é Card in pesition on top of rock . €— RACK HOW 10 USE THIS DISPLAY CARD: CARDS This rack display cord & designed ta fi inte the top pocket of nlf onall Seek rocks particsinrly the tsp pocket af wire nrvsie~ ing racks os shawn in the Hystration absen. POSTER Brited sb K READ THE BEST SELLER A PERMABOOK WINDOW STREAMERS RACK STRIPS starring ROBERT ELEANDR MITCHUM PARKER 25