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FURNISH A MAN'S ROOM
Here is a unique idea for a promotional package. In the picture, Robert Mitchum makes a point of the differences between a man’s room and a boy's room. Conduct a letter-writing contest in which contestants explain: ‘‘How | Would Furnish A Man's Room.” The alternate: ‘‘How | Would Furnish A Boy’s Room.”’
This contest should be sponsored by a furniture or department store. It could be announced in their ads, inviting customers to come to the store to see model men’s (or young men’s) rooms.
Stills available from N.S.S.
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SPECIAL ART WILL GET EXTRA SPACE
Here is a specially prepared still that may get you the extra newspaper break you’re after. Conceived and executed by the famous artist, Mort Kusnet, this drawing projects the feeling of HOME FROM THE HILL by illustrating the various characters: Robert Mitchum, Eleanor Parker, George Hamilton, Luana Patten and George Peppard.
This sketch may be used in other ways too: as a herald with appropriate playdate
copy, as part of various window displays and as a blowup in the theatre lobby.
This still is part of the ‘‘B” set available from N.S.S. Order Still # LM 46458
CONTESTS
TEN RULES FOR PARENTS
Since the theme of the picture deals with the problems of parent-child SUPERMARKET TIE Bs UPS
relationships, a contest concerning itself with the raising of children is The illustrated still showing George Peppard and Luana Patten indicated. The switch is to ask teenagers for the ‘‘Ten Rules That Parents in a typical scene in a supermarket opens this area to effective exploitation. This can result in coop ads, window and counter displays, herald contests and giveaways, bag stuffers, check-out the guidance column of your local paper. Award guest tickets as prizes strips for lucky number contests and so forth. This package may be to the ten best lists. developed as fully as your local situation permits.
Should Follow”’ in raising their children. The contest might be run through
Order still No. 1754-59 from N.S.S.
LONGEST LIST OF TITLES
Here is an ‘‘Oldie’’ that is always effective. Through your newspaper or a local radio or TV show, conduct a contest to find the longest list of movie titles with either the word ‘‘Home”’ or the word “‘Hill’’ in the title. To make things a bit more difficult, have entrants write, in fifty words or less, about the picture which was their favorite. Award guest tickets as
prizes.
CAR WASHING CONTEST In HOME FROM THE HILL Luana Patten is seen washing her own car. This
suggests a novel and effective stunt—a car washing contest for girls.
This might be done by tying-in with a car washing service or parking lot or garage and using their facilities. A stunt of this kind should be good
for extensive newspaper and television coverage.
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