Home From the Hill (MGM) (1960)

28 RADIO TRANSCRIBED INTERVIEW Here is a transcription that should be integrated importantly into your campaign. This open end interview record presents famed NEA Hollywood columnist, Erskine Johnson introducing Robert Mitchum. Mitchum in turn introduces the three new star discoveries—Hamilton, Peppard and Patten. If the Johnson commentary is not desired, the open end recording permits a local announcer to make the introductions. Available from your MGM Press Representative. TIME AND WEATHER SPOTS As a special plus to the radio campaign, the above transcription also includes a time spot, a weather spot and a teaser spot spoken by Robert Mitchum. You will find radio stations particularly interested in this item. DISC JOCKEY CONTESTS 1. Lucky Title—This is a simple contest in which an announcer or disc jockey announces that he will be phoning people and the first one called who greets him by saying the name of the picture wins a prize. Guest tickets should do for prizes. The contest should run for a week and each day the entrants should have to name the picture, plus the name of the theatre, then one of the stars, and another, and so on. Write-in—Contestants submit letters of fifty words or less answering this question: ‘‘Why | like to See a Motion Picture About Unusual People and How They Effect the Lives of Other People.”’ HOME FROM THE HILL is such a picture, belonging with such critical and popular successes as GIANT, CAT ON A HOT TIN ROOF, SOME CAME RUNNING, WRITTEN ON THE WIND AND PEYTON PLACE. Word Scramble—Ask for the longest list of words using the letters in the title. UMMM | IIUTILUTUUV NUIT TUITE TUT LLU eo EY. TELEVISION DANCE PARTIES Does your town have a local television teenage dance party? If it does, an ideal tie-up presents itself. The square dance sequence (see illustration) in HOME FROM THE HILL is a highly dramatic and entertaining portion of the film. This suggests square dance contests on television for teenagers. By tying in with local merchants, you can promote suitable prizes such as square dance ‘‘outfits’’ — blue jeans, plaid sport shirts, skirts and sweaters, etc. Winners could be chosen by judges on the scene or by write-in votes from viewers. Square dancing also offers an opportunity to hold a ‘‘block party’’ outside the theatre on opening night. Perhaps you could promote this through a newspaper's pet charity with an admission fee charged and all proceeds going to that charity. Still available as part of the ‘‘B’’ set from N.S.S. A TH AH MONa HHH RECORDS Jocks, Jukes and Disks By MIKE GROSS Best Bets KINGSTON TRIO HOME FROM THE HILL RON oo ais USS a od pea SE ea ee El Matador The Kingston Trio’s “Home From The Hill” (Miller*) has a warm foll: flavor and a winning vocal treatment that gives a top payoff potential. “El Matador” (Highbridge+) has a flavorsome Latino lilt that’s built along exciting folk lines. * * * ADDITIONAL RECORDINGS As we went to press it was learned that Marty Gold had recorded an instrumental version of the title song from HOME FROM THE HILL for RCA Victor; MGM Records and other top recording outfits will do likewise as the song gains in popularity. THE KINGSTON TRIO RECORDING The Kingston Trio, (see Variety Best Bets illustration) one of the hottest combinations in the music world, have recorded the title song of HOME FROM THE HILL for Capitol Records. This, along with the sheet music published by Miller Music Corp. offers strong musical promotional opportunities. 1. Arrange for window displays with local music stores fea turing the sheet music, and stills from the picture. 2. Tie-up with record stores. 3. Make sure that your local Capitol Records distributor has supplied copies of the Kingston Trio recording to disc jockies in your area. Contact these disc jockies: invite them to see the picture and arrange for contests and pro motions with guest tickets as prizes. 4. Arrange to have counter cards placed in ‘‘juke joints”’ plugging the picture and the Kingston Trio record. Make certain that the record is placed high on the ‘‘juke box’’ lists.