Light in the Piazza (MGM) (1962)

FASHIONS CHRISTIAN DIOR The famed French designing house of Christian Dior created a stunning wardrobe for Olivia de Havilland’s use in “Light in the Piazza.” In _ cities where this fashion house’s labels are sold, arrange for department store window tie-ins with the store’s Dior collection, highlighting the world of high fashion and the high fashion of “Light in the Piazza,” using sets of stills to tell about the motion picture, urging style conscious women to see the film and its collections of clothes, LOCAL STORE TIE-UPS PET SHOPS SWEATERS Still No. 5062X59 Still No. 6369E CAMERAS SPORTSWEAR Still No. 7496 WEDDING GOWNS The fantastic wedding gown worn by Yvette Mimieux in “Light in the Piazza” will be copied for years to come. Arrange for a wedding or bridal shop in your community to tie-in with displays of gowns, and illustrations from the film. Use color or black and white stills and posters for the displays which can be arranged in this line. A bridal fashion show can be arranged with a leading store, again tying in with the film. “A ‘Light in the Piazza’ glows on a world of magical fashions” might be your catch phrase. Numerous stills depicting Miss Mimieux in her gown are in the still sets for these uses. Still No. C-5062-81 Still No. 6965 Still No. 6377 ORDER STILLS BY NUMBER FROM NATIONAL SCREEN TELOPS MGM has prepared two special and effective telops for use in your television campaign, one stressing the romantic elements and the other the more classic structure of the film. Still No. 7497 Still No. 7498 RADIO SPOTS Metro-Goldwyn-Mayer has prepared this special radio campaign to aid in selling “‘Light in the Piazza.” 1-MINUTE SPOT #1 ANNOUNCER: What is the secret that makes a mother’s heart so frightened, a daughter's love so forbidden? (SOUND: In with thematic music from film and under quickly) ANNOUNCER: Now Metro-Goldwyn-Mayer brings to the screen a most unusual love story . . . “LIGHT IN THE PIAZZA" . . . based on the prize-winning novel that tells of the desires of a beautiful girl who has never been denied anything but the right to marry. Here is the smoldering, passionate world of Clara .. . ready for love . . . but not yet ready for marriage. Here is a motion picture about young lovers suddenly revealed in the shocking light of truth! “LIGHT IN THE PIAZZA". . . starring Olivia de Havilland! Rossano Brazzi! Barry Sullivan! . . . and two of the year’s most talked-about young stars . . . Yvette Mimieux and George Hamilton! See MGM's ‘‘LIGHT IN THE PIAZZA"! Produced by Arthur Freed in CinemaScope and MetroColor! It happens excitingly in Florence, city of love! 1-MINUTE SPOT #2 (Open with thematic music from film, hold to establish, then softly subside to background): 1st VOICE: Remember the first time you fell in love? . . . Nothing like it before or since .. . Now, prepare to fall in love all over again, with the radiant story that delighted thousands of readers as a prize-winning novel! ‘LIGHT IN THE PIAZZA” casting a spell of romance over the screen which you'll never forget! (MUSIC UP BRIEFLY): 2nd VOICE: “LIGHT IN THE PIAZZA". . . story of a boy and a girl . . . too young for the kind of love they dared . . . too late for the kind of things their hearts demanded. It could only happen in Florence .. . a city of love and longing! Ist VOICE: And it could only happen with stars like these . . . Olivia de Havilland! . . . Rossano Brazzi! . . . Barry Sullivan! . . . And two of Metro-GoldwynMayer’s most exciting young discoveries . . . beautiful Yvette Mimieux ... and handsome George Hamilton! 2nd VOICE: ‘‘LIGHT IN THE PIAZZA". . . brought to you in all its brilliance by Producer Arthur Freed .. . ‘LIGHT IN THE PIAZZA”. . . in CinemaScope and MetroColor! 30-SECOND SPOT #1 (Thematic music in background): 1st VOICE: Remember the first time you fell in love? . . . Nothing like it before or since . . . Now, prepare to fall in love all over again, with the radiant prizewinning story that delighted millions of readers . . . MGM's “LIGHT IN THE PIAZZA"! (Music Up): 2nd VOICE: “LIGHT IN THE PIAZZA," casts a spell of romance over the screen. Starring Olivia de Havilland, Rossano Brazzi, Barry Sullivan, and two of today’s most talked-about young stars . . . Yvette Mimieux and George Hamilton. Produced by Arthur Freed in CinemaScope and MetroColor! 30-SECOND SPOT #2 ANNOUNCER: So beautiful, so eager for love . . . Will she ever be ready for marriage? Metro-Goldwyn-Mayer brings to the screen the provocative prizewinning love story ... “‘LIGHT IN THE PIAZZA". . . a motion picture that takes you inside the dark shadows of desire and carries you into the bright light of love! See Olivia de Havilland! Rossano Brazzi! Barry Sullivan! And today’s most talked-about young stars . . . Yvette Mimieux and George Hamilton in MGM's “LIGHT IN THE PIAZZA"’! In CinemaScope and MetroColor! 20-SECOND SPOT ANNOUNCER: What is the secret that makes a mother’s heart so frightened, a daughter’s love so forbidden? See MGM's ‘‘LIGHT IN THE PIAZZA". . . starring Olivia de Havilland, Rossano Brazzi, Yvette Mimieux, George Hamilton, and co-starring Barry Sullivan . . . in CinemaScope and MetroColor! ... LIGHT IN THE PIAZZA"'! 10-SECOND SPOT ANNOUNCER: Ready for love but will she ever be ready for marriage? See MGM's provocative love story “LIGHT IN THE PIAZZA" in CinemaScope and color! NOTE: Mimieux is pronounced MIM-ee-oh