Light in the Piazza (MGM) (1962)

SELLING YOUR LOCAL ENGAGEMENTS ny ROBBINS %, VK10267 MUSIC EXCITING MUSIC FROM “LIGHT IN THE PIAZZA” From the musical score of “Light in the Piazza” by the Italian composer Mario Nascimbene, comes one of the most haunting title songs of the year. LIGHT IN THE PIAZZA LIGHT IN THE PIAZZA Lyrics by ARTHUR FREED Music by MARIO NASCIMBENE RECORDS The title song, “Light in the Piazza” has been recorded as a vocal single for Verve Records by the sensational new singer Liane. It also has been recorded as an Instrumental by Percy Faith and his orchestra for Columbia. It promises to be one of the big record hits of the season. Arrange for your area disc jockeys to receive copies of these two singles and to play them frequently. Arrange for record store tie-in displays, using posters, stills from the film and the records themselves to build big, handsome windows. See that the disc jockeys attend early performances of the motion picture; they will talk about the film and play the music, all a plus at the box office for you. Arrange also for disc jockeys to hold listener contests, bringing in all the famous tunes which have come from such films as “Three Coins in the Fountain,” “Summertime,” “Love Is A Many Splendored Thing,” “Gigi” and so on. Prizes can be tickets to see “Light in the Piazza” or copies of the single records. “Light in the Piazza” is available as follows: VERVE: Vocal by Liane. COLUMBIA: Instrumental by Percy Faith and His Orchestra. SONG SHEET The hauntingly beautiful title song theme from “Light in the Piazza” has been published as sheet music by the Robbins Music Corp. The tune promises to be popular with old and young alike. Arrange for music stores to feature this sheet music, along with stills from the film, in windows or in-store areas. This tie-in will add revenue at your box office. w ghee METRO-GOLDAYN-MAYER, i presents an ARTHUR, FREED Prooucrion im the ROSSANO YVETTE GEORGE ib "A deWHAVLTAND-BRAZZMIEUX HAMILTON SULLIVEN ee TUS LEP ees cemenamucee ome Gl GE -CinemaScope,.METROCOLORK TE WHEM PERFORMING 7318 tALPCISITay PEASE GIVE ALL PROGRAM CaEpiTs #4) PRICE 006. usa ROBBINS MUSIC CORPORATION Fes ROADWAY ( 4 NEW YORE 24,0 Nu ¥, Sarsing Light — iil w : / J YVETTE GOULD THis STORY HAVE HAPPENED! MIN EUA HAMILTON wné coxtnns BARRY “SULLIVAN A new triumph _ for two © enchanting young stars whose romance is ignited by the warm Italian sun! emaScope METROCOLOR | ji)i\l\S | PRE-SOLD AUDIENCE OF MILLIONS To guarantee the best possible pre-selling conditions on “Light in the Piazza,’’ Metro-GoldwynMayer has arranged for full-page advertisements to appear in the March issues of the following magazines: Modern Screen, Screen Stories, Movie Life, Movie Stars, Motion Pictures, Photoplay, Movie World, Movie Mirror and TV and Movie Screen. These publications have a circulation exceeding four and a half million with a total readership of well over eleven million avid motion picture fans, and the ads will help sell your engagement by bringing the picture to the attention of this large segment of the population. Arrange with news stands to display these fan magazines prominently along with stills and other accessories associated with the film. POCKET BOOK NEW EDITION OF BEST SELLER Elizabeth Spencer’s novella, “Light in the Piazza” was heralded when it first appeared in the New Yorker Magazine. It later won the first $10,000 McGraw-Hill Fiction Award, and subsequently was selected as a Condensation for the Reader’s Digest. A paperback edition has been published by Pocket Books. Arrange for the Pocket Book distributor in your city to set up special displays of the book at news stands and in book stores during your engagement. Stills and posters can be provided to tie these displays in with your engagement. Also arrange for libraries to set up displays both of the hard-cover McGraw-Hill edition and the Pocket Books soft cover book. Provide them with suitable stills for these purposes also.