Magic Boy (MGM) (1961)

‘““MAGIC BOY’’ CONTEST Through a local television show run a contest to find the local boy (and girl) whose ‘‘good deeds” have ‘‘worked magic.”’ This could be a letterwriting contest in which contestants submit letters about themselves or a friend or relative. Limit entries to less than fifty words and offer a Savings Bond to the winner and guest tickets to MAGIC BOY to the ten runners-up. MEMORY CONTEST Here’s a good yet simple contest for a television show; it can also be conducted in theatre lobby. Place a number of different items on a table: toys, sporting equipment, art supplies, coins, etc., and ask contestants to glance at the table for ten seconds and then try to identify the various items. To the winner a small cash prize. Guest tickets to the ten runners-up. SPECIAL SCREENINGS A series of special screenings of MAGIC BOY will really hypo word-of-mouth. A number of groups should be invited: a must for this film are the high school newspaper editors, best shown the picture on a Saturday morning; newspaper editors, columnists, disc jockeys, program directors, etc., should be invited to attend with their children; if there is a local magic boy club or society invite its members to see MAGIC BOY, requesting that a couple of them put on a brief display of their abilities or give a short talk; art teachers and students. MAGIC BOY BALLOONS Decorate your theatre front and lobby with colorful balloons. Have them imprinted locally with MAGIC BOY and use them as giveaways to first 100 patrons on opening day. Also release a quantity of gas-filled balloons with card attached reading: ‘‘Free Admission to Children Under 12 When Accompanied By Adult.”’ BOY MAGICIAN CONTEST Here is a contest idea that should provide a local television program with an entertaining show. Get them to sponsor a contest for youthful magicians —boys or girls. Tie-in with local novelty and magic shops with suitable prizes to the winner. If there is a magic club or society in your town, a full-membership therein would be an outstanding prize for the winner. Enlist the members of the magic society as judges. DRAWING CONTEST Tie-in with an art supply shop and a local TV show and ask youngsters to submit likenesses of the hero of MAGIC BOY. These can be either simple line drawings or paintings according to the individual contestant. Prizes should be art supplies to the top three submissions with guest tickets to the runners-up. COLORING This delightful still projects much of the appeal of MAGIC BOY and can be readily used as a coloring contest, either in herald form or planted in local newspaper. Blow it up and use as an effective lobby board or out front. Use it as a bag-stuffer in POSTER CONTEST Approach local art schools to sponsor a poster contest selling MAGIC BOY. Invite teachers and students to see the picture at a special preview and then to submit their posters, the winning one to be incorporated into the local campaign. Tie-up also with art supply shops which would offer prizes to the entries as well as window displays utilizing stills from the film. Display entries in theatre lobby and lounges. TV PHOTO CONTEST Here’s a chance for a TV show to determine their ‘mail pull.’” Request photographs of a boy or girl either wearing a “MAGIC BOY” costume of their own design or performing a feat of magic. The best picture to receive a complete magic set promoted from a local novelty shop and to appear on the program itself. Guest tickets to runners-up. CONTEST local supermarkets. Still another method would be to have it blown up and mounted and cut up as a jigsaw puzzle. Place the pieces on a table in your lobby and invite patrons to try and solve it. Guest tickets to those successful. ORDER STILL NUMBER MB-22 FROM N.S.S.