Mail Order Bride (MGM) (1964)

TIE-IN WITH MONTGOMERY WARD & CO. The Montgomery Ward mail order catalogue is a focal point in this picture. Work with your local branch of Montgomery’s and start paving that path to your boxoffice. MW store managers have been bulletined about “MAIL ORDER BRIDE” and they’ll be cooperative. : JONTGOME Rey. WARD CO ie, Here’s what you might do: ARRANGE a special screening of “MAIL ORDER BRIDE” for all local Montgomery Ward executives and store personnel. Suggest that they print up appropriate invitations and make this a gala event. SHOW them your promotion material and suggest they use these for window and in-store displays. Show them color stills, too. Generate interest in ads and mailers using some of the angles presented here. FEBRUARY 14 is ST. VALENTINE’S DAY and MW will likely be promoting this event. “MAIL ORDER BRIDE” offers a natural tie-in. The same goes for Bachelor’s Day and Leap Year Day, both February 29. Suggested theme: “MAIL ORDER a gift to your Valentine. MAIL ORDER a gift to your BRIDE. See ‘MAIL ORDER BRIDE’ ””’! MW catalogue from which the “MAIL ORDER BRIDE” was selected was dated 1906. Suggest an early 1900 MW window, using film promotional materials as the center pieces. ASK MW to honor all couples who married in 1906. Suggest that they be feted in a local restaurant and given assorted gifts. They should seek out such couples via classified ads, mailers, store cards, etc. When transporting these couples, suggest that MW use bannered vintage automobiles, the more, the better. From this group, select a symbolic couple for “This Is Your Life” treatment. Arrange newspaper, radio and T'V coverage. SUGGEST that MW book your entire theater for one or two nights and run a consumer promotion such as, “We're 92 years young (founded 1872) so we’re inviting the first 992 customers through our doors on (date) to be our guests to see ‘MAIL ORDER BRIDE’ at (theater). Why? Believe it or not, the Montgomery Ward catalogue once had a Mail Order Bride Department!” Or, the theater party may be for the purpose of honoring the couples who married in 1906. Add festiveness to the occasion by running a fashion show on stage, perhaps including some 1906 fashions. The event may also serve as a means for MW to pass out new catalogues, sales promotion material, etc. INTEREST MW in locating a real, live “MAIL ORDER BRIDE,” one who met her husband through the MW catalogue (see classified ad in this section). Pull out all publicity and promotion stops on this one, if you find such a woman. Newspapers, radio and TV will surely cooperate on publicity. (Order stills #1813-42, 41813X13,. #C1813-29, =1813X6, =C1813-34, 41813-18E.) v DISTRICT MANAGERS OF 1,100 MONTGOMERY WARD RETAIL & CATALOGUE STORES METROPOLITAN DISTRICTS Eastern Region Baltimore, D. D. Prust — Baltimore (Monroe), Essex, Glen Burnie, and Towson, Md. Florida, K. A. Brooks—Bradenton, Clearwater, Daytona Beach, Jacksonville, Lakeland, Melbourne, Orlando, St. Petersburg, Tampa, West Jacksonville, and West Palm Beach. New Jersey, S. W. Fleming — Eatontown and Metuchen (Menlo Park). Washington, D. C., J. B. Gelling —Landover Hills (Capital Plaza), Md.; Seven Corners, Va., and Wheaton, Md. North Central Region Akron, W. W. Shine—Akron and Cuyahoga Falls, Ohio. Detroit, S. D. Ward — Ann Arbor, Dearborn, Detroit (Grand River), Detroit (Gratiot), Livonia, Mount Clemens, Pontiac, Royal Oak, and Southgate, Mich. St. Paul, R. M. Harrell — Bloomington, St. Anthony Village (Apache), and St. Paul, Minn. South Central Region Denver, D. L. Hershey—Boulder, Denver (Broadway), and Denver (Lakeside), Colo. Fort Worth, C. W. Wagner — Dallas (Wynnewood), Fort Worth (Richland Hills), Fort Worth (Seventh Street), Fort Worth (Ward Plaza), and Mesquite, Tex. Houston, W. D. Davis—Northline, Palm Center, and Sharpstown. Kansas City, J. H. Heath — Grandview, Mo.; Kansas City, Kans.; Kansas City (Belmont), Kansas City (Blue Ridge), and Kansas City (Ward Parkway), Mo. Oklahoma City, G. R. Cox — Main and Penn Square. San Antonio, L. H. Flood—McCreless and Wonderland. Western Region Los Angeles, N. B. Trenton — Huntington Park, Panorama City, Riverside, San Bernardino, and Santa Ana, Calif. Oakland, R. M. Elliott — Corte Madera, Oakland, Pleasant Hill, and Richmond, Calif. Phoenix, E. W. Herrmann — Chris-Town, Maryvale, and Thomas Mall. San Diego, E. M. Powell — La Mesa, National City, and San Diego (Mission Valley), Calif. Chicago Metro District Chicago, R. L. Daly — Aurora, Blue Island, Chicago (State St.), Chicago Heights, Evergreen Park, Ill.; Gary, Ind.; Hammond, Ind.; Joliet, La Grange, Mount Prospect (Randhurst), Oak Park, Skokie (Old Orchard) , and Waukegan, III. Following is a list of the new retail districts, by region, presenting their number designation, the home office location, number of stores included in the retail district, the new manager and his former position. NEW RETAIL DISTRICTS Eastern Region 1— Albany, N. Y., 30 stores, D. E. Emmons, formerly district 1 manager. 2— New Kensington, Pa., 29 stores, R. A. Kerin, district 2 manager. 4—Kannapolis, N. C., 25 stores, C. F. Castleman, district 4 manager. North Central Region 1 — Richmond, Ind., 42 stores, J. P. Riley, district 2 manager. 2—Fort Wayne, Ind., 32 stores, H. E. Fischer, Fort Wayne store manager. 3 — Madison, Wis., 30 stores, Wayne Klopp, district 1 manager. 4—St. Paul, Minn., 46 stores, F. K. Jensen, district 7 manager. South Central Region 1 — Omaha, Nebr., 36 stores, L. E. Rowan, district 3 manager. 2—Kansas City, Mo., 38 stores, D. M. Carstenson, Burlington, Iowa, store manager. 3—Fort Worth, Tex., 29 stores, A. G. Carmack, district 5 manager. 4 — Denver, Colo., 24 stores, B. L. Hudgens, district 4 manager. Western Region 1 — Portland, Oreg., 26 stores, D. D. Morris. 2 — Oakland, Calif., 29 stores, L. B. Clark.