Mail Order Bride (MGM) (1964)

WANTED: A MAIL ORDER BRIDE Metro-Goldwyn-Mayer Studios will pay $...... for information leading to the discovery of a genuine Mail Order Bride (heart and hand girl). If you have documented evidence of any lady, now living, whose marriage was arranged through Montgomery Ward, write Mail Order Bride, M-G-M, 1540 Broadway, New York 36, N. Y. WANTED: Mail Order Brides (Pre-1900) Heart and Hand Girls, known in the late 1800's as Mail Order Brides formed the basis of some of America’s most substantial marriages. If your marriage was of the mail order variety vintage, prior to 1900 and can be docu mented, Metro-Goldwyn-Mayer Studios would like to hear about it. Write: Mail Order Bride, M-G-M, 1540 Broadway, New York 36, N. Y. WANTED: A Heart And Hand Girl, Pre-1900 If your marriage was of the genuine mail order vintage, prior to 1900 and can be documented, Metro-Goldwyn-Mayer Studios would like to ! ..1ow about it. Write: Mail Order Bride, M-G-M, 1540 Broadway, New York 36, N. Y. ARE YOU A GENUINE HEART AND HAND GIRL? Was your marriage arranged through the once active Mail Order Bride Department of Montgomery Ward? If it was, Metro-GoldwynMayer would like to hear from you. Write: Mail Order Bride, M-G-M, 1540 Broadway, New York 36, N. Y. FIND YOUR OWN, REAL, LIVE “MAIL ORDER BRIDE”! Adapt a classified ad as illustrated here and place it in your local newspaper. Arrange a newspaper publicity story based on your pursuit. If you locate a genuine MAIL ORDER BRIDE, give her celebrity treatment. Get her around town in a wellbannered antique automobile or buckboard. Arrange for newspaper, radio and TV publicity. Have her attend an opening night “premiere.” REMEMBER, IF YOU PROMOTE THIS BRIDE WELL ENOUGH, SHE CAN BE YOUR BOXOFFICE-BOOSTING CELEBRITY FOR THE RUN OF THE FILM. This stunt also applies to your Montgomery Ward tie-in where they should try to find a MAIL ORDER BRIDE who actually met her husband through the MW catalogue. MW should get behind this for extensive promotion. MGM is trying to locate such a MAIL ORDER BRIDE and if we do, the national publicity we generate will help your theater. Likewise, if you are successful in uncovering an_ interesting BRIDE won’t you let us know. * PAPERBACK BOOK “MAIL ORDER BRIDE” is a moving, rollicking, at times poignant, novel of the Old West by Van Cort and it is available in inexpensive paperback through Gold Medal Books, a division of Fawcett Publications. Based on the Burt Kennedy original screenplay, this is the only edition available. Fawcett is really getting behind this book and is providing theater managers and book dealers with free promotional materials as play dates are known. Day, date and theater information can be imprinted on 2%x3-inch stickers and two-color rack cards (illustrated) available by contacting the local Fawcett distributor whose name will be sent to you. Display books in theater lobby. Arrange co-op advertising with local book dealer. Ask Fawcett distributor to use wagon banners. Promote copies of the book for film critics and radio-TV personalities. Include invitations to see film. Reproduce one column “MAIL ORDER BRIDE” ad on suitable stock and give to your book dealers to give away as bookmarks. Fawcett distributor may have local radio-TV tie-in. If so, ask him to plug the movie along with the book. ed rgnt ie? A RDE BRI IGM mation picture Ad Keir Duties Keir Dullea and Lois Nettleton meet in “MAIL ORDER BRIDE” as a result of a “husband wanted” classified ad placed in the 1906 edition of the Montgomery Ward mail order catalogue, a common practice then. Ask your patrons to tell you how they met and use interesting excerpts from the letters in heralds, publicity and on a lobby standee. Give guest tickets and other prizes. Distribute entry blanks asking your patrons to use the back to write simple answers to the question of how they met. In your entry form, ask for the entrant’s name and address, plus a signature under a line of copy giving you permission to use all or part of the letter for publicity and/or advertising. (Order still #1813-18E.) Sample excerpts for promotion: “He was the postman who delivered my mail order dress.” Mrs. E. G., Tulsa “He paid my bus fare. I had forgotten my purse.” Mrs. A. B., Memphis “How else? She was my nurse when I had the gout!” Mr. R. H., Moline DAYS AND MONTHS FOR MORE BOXOFFICEH $$$$§$ ST. VALENTINE’S DAY, Friday, February 14 — Tell Montgomery Ward and all other local merchants about this day. Your picture is “MAIL ORDER BRIDE” and Valentine’s Day is a day for lovers and brides, so really “milk” this one. FUTURE FARMERS OF AMERICA WEEK, February 15-22 — Recognizes students of agriculture. Contact any local agricultural school and arrange for appropriate lobby exhibit, even growing plants. Arrange with local merchants to provide gifts to all those who can prove they are “Future Farmers.” BATTLE OF ENIWETOK ATOLL, February 17-22 — This was a famous Pacific battle in 1944, 20 years ago. Armed service discharge papers note the areas of combat, so offer guest tickets for two to “our local heroes of the Battle of Eniwetok Atoll.” Publicize this offer. WASHINGTON’S BIRTHDAY, Saturday, February 22 — Make up posters, “We cannot tell a lie, you have never known love of the kind you’ll experience with a ‘MAIL ORDER BRIDE,’ etc.” NEW U.S. GOVT. POSTAL CARD, Saturday, February 22 (Issue Date) — The new postal card will cost 4¢ and commemorate the 175th anniversary of the U.S. Bureau of Customs Service. Use this card as a mailer to your patrons. Suggested copy: “This postal card is a one-time special printing, so you might like to hold on to it as a souvenir. Also via the U.S. Mail comes a ‘MAIL ORDER BRIDE’ and we think you’ll be remembering this one, too. See it at (theater), etc.” PENCIL WEEK, February 24-29 — Yes, even the pencil! Suggested poster: “This is Pencil Week, so take pencil in hand and send away for a ‘MAIL ORDER BRIDE.’ Better still, come see the picture at (theater) starting (date) .” BACHELOR’S DAY, Saturday, February 29 — Another “natural.” Tell Montgomery Ward that this is the day to promote the sale of merchandise for men. See MW copy in this section. Arrange bachelor contests, special incentives for bachelors who “risk” seeing the film, etc. LEAP YEAR DAY, Saturday, February 29 — Comes but once every four years ... and only once in a lifetime to tie-in with a perfectly matched film, namely “MAIL ORDER BRIDE.” On this day, it’s okay for gals to propose to their guys and the BEST place to do it is in your theater. Work with Montgomery Ward on this one, too. NATIONAL WEIGHTS AND MEASURES WEEK, March 1-7 — Put an old fashioned scale and mount a 7-foot rule in your lobby with a poster, “Weigh up! Measure up! This is National Weights and Measures Week, a good time to see if you have the makings of a ‘MAIL ORDER BRIDE’ or a ‘MALE FOR A BRIDE.’ ” 1964 EASTER SEAL CAMPAIGN, March 1-29 — Contact your local chapter of the National Society for Crippled Children and Adults and ask them to provide you with lobby materials. Make up a poster: “On (date) we’re showing ‘MAIL ORDER BRIDE’ and that is a good time as any to start putting Easter Seals on all your mail.” The chapter will likely plan mailings, so keep this in mind for added promotions. NATIONAL EGG MONTH, March 1-31 — Suggested copy: “Miss seeing ‘MAIL ORDER BRIDE’ and you can celebrate National Egg Month because you’ve laid the biggest egg of the month!” GIRL SCOUT WEEK, March 8-14 — Give special incentives to Girl Scouts. Promote prizes from local merchants for all girls who’ve joined the Scouts this week. Also suggested poster: ‘A Girl Scout can also grow up to become a ‘MAIL ORDER BRIDE’ which we’re showing starting (date) .” ST. PATRICK’S DAY, Tuesday, March 17 — Prepare special green-colored gifts for all brides this day. SPRING BEGINS, Friday, March 20 — In the Spring, a young man’s fancy turns to fanciful thoughts like brides and taking his bride... or girl... to see “MAIL ORDER BRIDE.”