Once a Thief (MGM) (1965)

MUSIC FROM THE MOTION PICTURE _ Composer Lalo Schifrin, winner of the Grammy Award this year for ‘‘The Cat,”’ has . added the go-go score of ‘‘Once A Thief’’ to his successful repertoire. Here’s a score of blatant and subtle jazz that underlines a “‘thriller’’ and is superb enough to stand on its own merits. Schifrin conducts the score on the Verve-MGM album, “Music From ‘Once A Thief’ and Other Themes.”’ It’s available—SO USE IT FOR BIG BOXOFFICE! and other themes LALO SCHIFRIN e INVITE MGM DISTRIBUTOR, leading record shop managers and local disc jockeys to your screening or preview. They will be “sold” as soon as the picture opens with a big band jazz arrangement. e MAKE SURE all disc jockeys have a copy of the album. e ARRANGE FOR a window display of albums and sheet music at major record stores, department stores and five and dime stores. Stores can give away glamour photos of Ann-Margret and Delon with first hundred pur chases. e PLAY ALBUM during live radio spots. e PLAY MUSIC through marquee speaker and in auditorium during inter mission, prior to and during playdate. e WORK ON CONTESTS with DJs where the album is offered as a prize. Suggested contests: listeners identify motion picture the music is from, listeners identify Ann-Margret and Alain Delon via clues, listeners go on SHEET MUSIC published by HASTINGS MUSIC CORP. treasure hunt to find hidden albums, listeners send in names and addresses Contact your MGM Field Press Representative for sheet music information. for a drawing. This unusual and very enlightening featurette concerns the scoring of “Once A Thief” by award-winning composer, Lalo Schifrin. The techniques of motion picture scoring are integrated with exciting scenes from the film, the kind of scenes Mi . that create a “want-to-see” feeling. Schools and colleges will be interested in the The Background Beat featurette’s educational aspects. Interest local television stations in running the short and be sure your leading record shop managers are tuned in for the showing; they will be carrying the Verve album. The featurette, narrated by director Ralph Nelson, is available in 16mm from your MGM Field Press Representative. THESE PEOPLE ARE DANGEROUS! i : . RET — Order these “WANTED” stills to use in a teaser campaign around your city. Get them posted on windows, poles, walls and all ANN-MARG public places where they might actually be mistaken for a “WANTED?” sign at first glance. Let the viewer be intrigued enough to associate the sign with your playdate. These stills can also be used for a newspaper teaser ad. MOST POPULAR ACTRESS OF THE YEAR! WANTED els | Ww ANID | WANTED Lovely Ann-Margret received the “MOST POPULAR ACTRESS OF THE YEAR” award from Photoplay Magazine on March 11. Photoplay readers, composed of hundreds of thousands of avid movie-goers, voted for Ann-Margret to receive the award. This means that you have booked a film star ring the actress that has the greatest Jack Palance / : | | : [ appeal for moviegoers, today. Take full c pay new FOR INCRIMINATING HIS BROTHER | advantage and hypo your playdate with FOR THEFT AND MURDER FOR LOVING A THIEF | | FOR DESTROYING A LIF | that Ann-Margret magic. Be sure all 8 1832-POS-X-501 1832-POS-%-502 tne Weak ee ae a your local media know about the award! METRO GOLDWYN MAYER woo 4 JACQUES BAR cos : AP ; RR ACK Alain Delon Ann-Margret Van Heflin Jack Palance | . TI F IN Once a Thiet . @ Every newsstand and bookstore can publicize your playdate with this Gold Medal Vi AKE / book published by Fawcett World Library. | IT] NG e INVITE the distributor and leading pa perback retailers to your screening or TH ATRE FRO NT preview to heighten their enthusiasm. e GET distributor to advertise paperback (Still No. 1832-POS-8) along with play & Fawcett Gold Medal 8 Attract crowds with a theatre : date posters on delivery trucks. front that conveys the excite: e PRESENT paperback to first (X num ment and fast pace of “Once A ber of ) admissions. Thief.” Enlarge choice stills ¢ ENCOURAGE book and record stores to and crop them as shown. Use display paperback, album, and advertis these stills: 1832-POS-3, ing material. In return, display paper S1832-77, 1832-32, 1832-9, : back in lobby. Alain Dolce 1832-POS-1, 1832-31, C1832e PROVIDE rack cards by printing an ad Ann-Margret 22, S1832-75. mat on cardboard. Van Heflin Jack Palance