Once a Thief (MGM) (1965)

LIVE RADIO COPY ~~ aaa 1-MINUTE No. 1 “ONCE A THIEF’’. . . always... A TARGET! MGM presents Alain Delon and 5 3d Ann-Margret in “ONCE A THIEF.’’ Alain Delon is Eddie, the guy who can’t ai shake a frame-up for robbery and murder. Ann-Margret is Kristine, the girl who loves him desperately no matter what he’s done . . . and will do anything to prove it. Jack Palance . . . his brother forcing him back into a life of crime ... and Van Heflin . . . the cop, sworn to make his life a living hell. “ONCE A THIEF” has it all! . . . the blaring sensuous jazz of San Francisco ... the aie TIE: fantastic one-million-dollar robbery that blazes into cross and double cross ... the kidnapping . . . the final desperate race against time. SEE Alain Delon, ; Banks Ann-Margret, Jack Palance and Van Heflin in MGM’s ‘‘ONCE A THIEF”... : Co-Op <¢ pulsating! ... pounding! ... POWERFUL! .. . “ONCE A THIEF’... ALWAYS ...A TARGET! “Ch 1-MINUTE No. 2 Run, Eddie, Run . . . Run from the girl who loves you so desperately . . . Run Place | from the police who want you for robbery and murder . . . Run from your tion. 7 brother who wants you to be a criminal . . . Run from the hoods who got you ; to steal one-million-dollars ...RUN, EDDIE, RUN! THIS IS “ONCE A THIEF’! Alain Delon and Ann-Margret in the electrifying, exciting movie that TH moves with a pulsating pace that never lets up. ‘“ONCE A THIEF’’ HAS IT : 2 ALL! You're possessed by all the sensual jazz of San Francisco . . . enveloped City ¢ in fantastic intrigue . . . and involved in the most daring robbery ever conagenc ceived. MGM's ‘‘ONCE A THIEF’’ moves ... moves ... MOVES! ... toa tising dynamic and devastating climax. SEE Alain Delon, Ann-Margret, Jack Palance : (3) I and Van Heflin in “ONCE A THIEF”’ . . . the ultimate in excitement! .. . “ONCE A THIEF’... ALWAYS ...A TARGET! 30-SECOND No. 1 WI “ONCE A THIEF”... always... A TARGET! MGM presents Alain Delon and Depa Ann-Margret in ‘ONCE A THIEF."’ Alain Delon is Eddie, the guy who can’t factu) shake a frame-up for robbery and murder, Ann-Margret is Kristine, the girl eeliaie who loves him desperately no matter what he’s done... . and will do anything : to prove it. Jack Palance .. . his brother forcing him back into a life of crime publi ... and Van Heflin . . . the cop, sworn to make his life a living HELL. SEE MGM's “ONCE A THIEF"! PU 30-SECOND No. 2 “O Run, Eddie, Run . . . Run from the girl who loves you so desperately . . . Run ; “i from the police who want you for robbery and murder . . . Run from your pice oh brother who wants you to be a criminal . . . Run from the hoods who got you est to steal one-million-dollars . . . RUN, EDDIE, RUN! This is ‘‘“ONCE A THIEF’’! Sc Alain Delon and Ann-Margret in the electrifying, exciting movie that moves with a pulsating pace that never lets up. See MGM's ‘‘ONCE A THIEF.” ee Mak awar 10-SECOND No. 1 a “ONCE A THIEF”. . always... A TARGET! Alain Delon . . . the guy who Poa: PC can’t shake a frame-up and Ann-Margret . . . the girl who loves him desaed perately. SEE MGM’s ‘ONCE A THIEF”! 4 Big] 10-SECOND No. 2 or in Run, Eddie, Run . . . Run from the girl who loves you desperately . . . Run ae form from the police .. . Run from the hoods .. . THIS IS MGM's “ONCE A THIEF”’ Sens force ... starring Alain Delon and Ann-Margret. a even ads, lobby displays and radio tapes. 0009080608088 9HH89O0CSO8999O0HOH9E0HS00O98666000080008 THIS IS THE COAT... ... that popular and sporty coat that incriminates Alain Delon. This style is very popular and will be featured during Fall playdates. Contact leading men’s stores for tiein where they will use Delon’s picture and playdate information in ads, windows, etc. In return, display coat and possible variations in lobby giving store(s) credit. Arrange for stunt with local DJ where a young man walks around city with passes for playdate. The DJ can broadcast hints as to the young man’s whereabouts. Anyone who spots the “coat,” can ask the young man for passes. Have DJ play PHOTO , GIVEAWAYS Present glamor photos of the stars to your first 100 admissions on opening day or weekend matinee. theme music in background. ANNALAIN f MARGRET DELON Fa 1426E ANCW-P-1 Still No. C1832-48 SHE LOVES MOTORCYCLES ESPECIALLY & FREE! PUBLICITY VIA HONDAS | STAR-INTERVIEW PLATINUM $1,000,000 in platinum is the fantastic Ann-Margret is a big Honda fan! Con RECORD robbery loot in “Once A Thief.” Use tact local Honda dealer for a big floor this as an exploitation springboard! International star, Alain Delon and ; : : director Ralph Nelson are interviewed ¢ GET a disc jockey to cooperate cet Sage a me eg pei on an LP sand by Hollywood comwith a jeweler in a city-wide treasee ee mentator Dick Strout. Delon and Nelure hunt for a platinum ring. Clues Hondas in front of theatre. Get playson talk about themselves and the film will mk pla ee against es ye dat tioned at th d of Hond in a manner that subliminally sells ground oO eme music from the ae EE EH 1 ay t : ae : 1 5a S your audience. Local DJs and radio picture. Use an ad and tie-in line ee ee Ges oe ie personalities will be interested in like “WGBS and Kane’s Jewelers contest where listeners send in names using the interviews in which they can invite Fhe e be™ 2 ae : ‘ed i i actually participate via open-end veronce. Somewhere 1 1S Clty 1S She to win a Honda, courtesy ae yp Pp 19) platinum ting. just: welkne 10-be oe These exciting interviews are released seat = 3 ss "i to 200 major market stations via Gare can run an ad on plat 00S S0S 000000009 90S0088090080O908000OS0COSOOO8OC8009 2. rison System, Ltd., world’s largest inum jewelry and advertise them as = radio syndicate. Segments of the ina “steal” in connection with film. THE ATRE & TE ASER TR AILERS = terviews are also presented on Dick e PUBLIC can be asked via media : se Strout’s “Hollywood Report” syndipersonalities to estimate worth of Available from National Screen Service. cated to over 830 domestic radio staplatinum rings to be displayed in ; tions! your lobby prior to playdate. Best TELEVISI ON TR AILE RS pat Check your local radio stations and if guesses win passes to “Once A ; they do not have these interviews, orThief.” Available at 60 and 20 seconds in length. Contact your MGM der your own LP—FREE—from: e HOLD a platinum jewelry fodhion Field Press Representative. DICK STROUT, INC. show on TV or newspaper layout m Box 907, Beverly Hills, California plugging the film. RADIO E.T.s Two at 60, two at 30, and one at 20 seconds in length. Contact your MGM Field Press Representative.