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SP
ee CONTESTS
These contests are great for community appeal and building interest. Some of them are of historical interest and can actually be worked through local schools. Interest media personalities and your newspaper's amusement editor in running these contests and offer complimentary passes as prizes.
DELL PAPERBACK TIE-IN COMIC BOOK TIE-IN
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AVIATION QUIZ — Prepare an aviation quiz from the first flight at Kitty Hawk to the latest
in spacecraft developments. For schools, newspapers and children’s television shows.
WHO IS THE SPY
1. Allan Pinkerton A. Dancer on French stage executed as German spy during World War I.
No
Belle Boyd B. An American spy during Revolutionary War who said before the British hanged him, “‘I only regret that | have but one life to lose for my country.”’
3. Richard Sorge C. Worked for North during Civil War and later established own detective agency.
Benedict Arnold D. At the start of World War Il headed spy ring in Tokyo. Kept Moscow informed of Japanese and German plans.
5. Nathan Hale E. Confederate spy who was trapped by Lafayette Baker of the North. After war, embarked on theatrical career.
zi 6. Mata Hari F. American spy who reported activities of communists while working as a Holly
a wood composer.
ey 7. Boris Morros G. During Revolutionary War, arranged to surrender West Point to the British.
“E 8. Lawrence of H. Englishman who masqueraded as native of Middle East during World War I. Arabia Later led Arabs against Turks.
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: jee: ANSWERS: 1-C * 2-E * 3-D * 4-G * 5-B * 6-A * 7-F * 8-H. Exploit these adaptations of ‘‘Operation Crossbow.”’ Local retailers and distributors will be eager to cooperate with you.
STOP THE ROCKET!! COLOR CONTEST
HE INVITE Dell distributors and retailers to advance screening. ME PROVIDE them with stills and advertising material for display. Stills MGM59-POS-2, MGM-59-POS-6 make excellent rack card art. PRESENT paperback to first 100 admissions on weekday and comic book to first 100 admissions on Saturday matinee. MB HAVE your heralds folded so that Dell Distributor can insert them into paperback and comic book. MM DISPLAY paperback and comic book in your lobby. HZ DISTRIBUTE a few weeks in advance of playdate. oe: MB ENLARGE stills of covers so local Dell distributor can have someone walk See your main thoroughfares using the enlargements in a sandwich board effect. ash: LEADING DISTRIBUTORS — DELL PUBLISHING CO. INC. Ths KS ALABAMA DELAWARE MINNESOTA Mahoning Valley Dist. Ae Jefferson News Co. Delmar News Agency Inc. St. Maries Gopher Bernie Bloch Agency ‘Sie. 2316 1st Ave. So. Stanley Budner News Co. 2556 Rush Blvd. eS: Birmingham 3 ot & iter ie aie ee Youngstown 5 a ns Wilmington oyalston Ave. NO. QKLAHOMA eh, OPERATION ARIZONA Mi j : 4 ey. Strong’s News Agency DISTRICT OF COLUMBIA le tat AG ac cada #e se eax 1a .c, ‘anata Oklahoma ity «CROSSBOW <3) ARKANSAS Heo MISSOURI Oklahoma News Co. So oa Siebert Neer Inc. FLORIDA ‘ Pierce News Co. 909 W 23rd Street UE eS Courtesy Dell Cover Books P. 0. Box uval News Co. Jerome Molasky ulsa a Asher Station 600 King Street 7405 Page Blvd. OREGON aa SPE Yeh ay ean, Hic Busse yieier ep eyed Distribute these mats to school and local | Little Rock Jacksonville St. Loulé 1a pist, Fred N Bay News Co. hyn pencil. There is only one clear path. If you get ‘tk é CALIFORNIA Se NCoLRS Sui oe A Bald Fs a through, you can stop the rocket attack and Seba ctepaniien restaurants, milk companies, pie Sg Box 155 Biscayne Annex 4231 E. 75th Terr. Portland 10 egy maybe even win passes to see MGM's ‘Operation supermarkets and to all tie-in contacts 195 N. Westmoreland Av. Miami 52 Kansas City 32 seaman ni Cpt cant who deal in a product or service involving Los Angeles 4 if aS gee Co. hecho avusie 2020 Main Street 3 fc ' youngsters. Order Mats No. 4X and 4Y. Inter-City Magazine Co. {°% a gelato aegis, Order Still No. MGM-59-POS-14 or Mat 3X. Drown News Co. Box 953 NEVADA 811 N 27th Street BAY oad 2531 E. 67th Street Orlando Sierra News Agency Phila BAS Long Beach Sun News Co. Sol Savitt Landesman News Co. ‘ees wm. J. Seeley Box 96 Park 21 Locust Street Morris Landesman Pas cn BAe Golden Gate Magazine Finetas Far es 801 Market Street ee Box 3681 : cKeespor Na UST BE San Francisco 19 spas er News Co. Hudson County United News Co. Naan ‘ ® é Hopkins News Agency Phe a ate Sy eae pee tries ‘gia it Div. of Col. Equities aterson Flan > Box : 5260 Anna Ave. GEORGIA North Bergen Phila 3 tng anger ve) ERE, FM x, ! onn McGuire J oF] . ey ee ae ee “SPIN THE GLOBE’ FOR PASSES amble f ; Cc S Oakland 7 1925 Bacharach Blvd.” William Gingold B | tating globe such as the type which is used in schools. Over the globe, but te from it Milligan News Co. Inc. HAWAII : 1923 Bacharach Blvd. —_ Harrisburg News Agency orrow a large, rotating globe such as the type w Ich Is used in schools. Over the globe, but separate from it, 150 N. Autum Street pn ae fel Mik eee viele : show a large arrow indicator containing the word ‘‘Peenemunde” and pointing to its approximate position on eer coanalek News 222 Doula Street ce wins Co. et z oe i ds the globe (in Germany on the Baltic Sea). Patrons spin globe to win free passes. Contest can be carried out in James Spangler Honolulu 13 Sam Nichols TENNESSEE. conjunction with local charity where contestants pay ten cents a chance with all proceeds going to the charity. 1811 9th Street ILLINOIS 627 W 42nd Street Bluff City News Co This is good publicity, too! Sacramento 14 Mr. Charles Levy Ei A He : S | & Birdie Bernbaum g p Yr : Arrowhead Magazine Co. a.” F i-County News Corp. JF. Merrell Mgr. T299 Nor Branch =D Frost Street’ Memphis 38122. SOPHIA’S FILMS o. Lugo Ave. : estbury, L. I. : Chicago TEXAS Pears News Co. Affiliated Book Dist. Inc. Periodical Dist Inc. Harris County News Co. f ge ; ; : : j 1944-58 Leslie Ave. John Weber 49-10 47th Avenue Mr. Jake Davidoff Have the public write in the titles of as many Sophia Loren films as they can recall, including her Italian films p San Mateo hs pees Rd. Woodside L. I. pay Ha ks which have played television in dubbed versions. People writing in the most correct titles, win passes Independent Magazine ae rooklyn News Co., Inc. ? Co. ot : lee vel ala Ben Friezner Martin News Agency 391 S. Gaffey Stree : ne Ave. -M. T. Martin San Pedro Addison Brooklyn 37 Box 9367 We Hen En, wou SO eee Pee eee BO Box 167 1 Hey on Co. 2227 Webster Ave. Box 12093 ; There are World War II heroes in your community; they are well known and influential men who can boost Fresno 2120 So Meridian Street Bronx 57 San Antonio 78212 your playdate. Use a picture endorsement next to your ad and have the local celebrity attend your opening Wek Van tie 3 pi cae ak Se nira Stite tere Corp Behe ak Co night. Have him speak to groups and schools about his experiences if they tie-in with the film. 5671 E Fountain Way — KANSAS 77 E. Fa " Box 1806 . Eagle Street ox Fresno Mr. S. Sherr Buffalo 3 Fort Worth 4 CANADA Nous go. Washington Street’ Utehubin'® °°” '"° The Edwards News Co. 3 FLYING INSIGNIA ; ; Box 3165 1101 Franklin Street § ; ; i, ee : Bp onten Gon Re. wants ae Beaumont ao Arrange for a display in your lobby of all the flying insignia and medals from the various branches of the 120 Sinnott Rd. Rochester Mi : ; a aia PMU EAT Scarborough Ont. KENTUCKY Onondaga News Agency West Texas News Agency armed forces. Hold a contest where youngsters compete to identify the insignia and medals. Tie-in with a model Mange nite™ EEN Merc Is LPLGASRE eet : plane retailer for prizes upply Co. . Mrs. Gertrude Murprphy Sandoval N S | oat 9182 Boivin Street Box 4146 Baxter Sta Syracuse andoval News serv. Inc. 4 La Salle Que. Louisville 4 Pierson News Agency H. J. Sandoval A ; ; . M. Pierson Box 9338 food. fain strsct paid aoa Box 45 EI Paso ROCKETRY MAGAZINES Winni 3 Man ‘ Binghamton UTAH : i “ ee “ ; Vancouver Magazine Eis NORTH CAROLINA Bonneville News Co. Every newsstand carries several iis igor etn and sem a. rae pe lencraie .. ervice . ewi rown . . . oj«506 * > 5 i$ 1400 Erances. Street Bayou News Agency Inc. Dixie Neves Cok 671 E 5th So nical, Cash in on their possibilities by creating show cards for newsstan Isplay an anners tor distributor Ds a eee Pee ge BE as rovinvia ews CO. r ariotte . Box 2378 Baton Rouge OHIO Wycoff Co., Inc. Edmonton Alta Louisiana News Compan F 346 West Sixth South J. Busheiken Box 26126 Dee HEGRE BIBI | ciate Rake City MODEL AIRCRAFT United News Ltd. New Orleans 26 1771 E. 30th Street VIRGINIA : é t 4 a 3647 Blackburn Rd. Cleveland 14 Robert Gleischman The model aircraft fad is continually growing. Millions of youngsters buy them, make them and even fly them. Calgary Alta MARYLAND Norfolk News A : ; pe ; mie’ : W. L. Burger Mgr. Maryland News Co. sa Krauss News ae eee Stage a model rocket contest offering prizes for originality and craftsmanship. Show winning models in your National News Co., Ltd. 1621 Cole Street Léwell Frost Wer Box 2240 lobby and get media coverage. ees pines 1180 W. Goodale Blvd. _Norfoik 1 awa nt. MASSACHUSETS Columbus 12 WASHINGTON H. H. Marshall Ltd. Greater Boston Dist. J. L. Marshall News Co. Riches & Adam y hi ig alae George Lipson ; 2832 Spring Grove Ave. Phirs. Dist. _ SCREENING FOR ARMED FORCES EMPHASIZES WIVES REACTIONS 460 Albany Stree Cincinnati 2 3627 1st Ave. So. ; . . . COLORADO Boston Lae seghapiers Inc. Seattle 4 Be sure that wives of Armed Forces representatives are included at your screening. What women think about Morton News Co. Messrs. Toolin & Dwyer iami Valley News : : F ; “Ae : : H. H. Morton Service News Co., Inc. Agency parted ot a 8 a this picture affect your boxoffice. Emphasize, therefore, the feminine viewpoint, secured from Comment 3601 E 46th Ave. Box 629 ‘ aa ee Troy Pike since ‘ Cards. Post on lobby A-Boards and use in ads, too! Denver ew Bedfor ann Martin Silverstein Samuel Black Co. Central News Co. Box 6527 CONNECTICUT ; Frank Potts , 100 Memorial Ave. f Providence 8 ‘ey West Springfield eee fi: bie AIRCRAFT FACTORIES Mr Samuel Gingold EagingIon News Co. faewsin Kowalke, Ga: wiles ee cst The U. S. Defense Department has aircraft and accessory factories all over the country. If one is near you, = reba News Agency ee ina Mer. a aaa Mer. arrange for its employees to see ‘OPERATION CROSSBOW” on a group plan. You can also distribute leaflets New Haven 10 Detroit re te i hy age Sitvahew’ ed in pay envelopes and post advertising material on bulletin boards.
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