Platinum High School (MGM) (1960)

EXPLOITATION LOCAL LEVEL PROMOTIONS JUKE BOXES With two popular young recording stars—Conway Twitty and Jimmy Boyd— featured in PLATINUM HIGH SCHOOL, be certain that local juke boxes are covered with stickers pointing out that the singers can currently be seen at your theatre. PANEL DISCUSSIONS Try to interest your local television or radio panel moderator to set up a discussion on private versus public school education, the advantages and disadvantages of each from the student’s viewpoint. This theme would result in a lively round table discussion and create a great deal of word-of-mouth for your engagement. Be sure that PLATINUM HIGH SCHOOL is credited with having inspired the discussion and that your local playdate copy is mentioned. TEEN-AGE TIE-UPS PLATINUM HIGH SCHOOL is tailored to the teen-age audience which can mean big box-office dollars for you. Angle your exploitation to attract these youngsters by offering guest tickets or theatre endorsement to favorite teen-age spots such as candy stores, drug stores, ice cream parlors, etc. in return for the stores’ distribution of PLATINUM HIGH SCHOOL heralds carrying your playdate copy. STREET BALLYHOO Since PLATINUM HIGH SCHOOL is about a military school, it offers an unusual opportunity for street ballyhoo. Hire a young man locally who is adept at the rifle manual-of-arms and have him parade through the busy sections of town bannered with your PLATINUM HIGH SCHOOL playdate copy. At every corner have him go through a fancy manual-of-arms routine. He’s certain to attract large crowds. OBTAIN DRILL TEAM FOR OPENING NIGHT In several key scenes from PLATINUM HIGH SCHOOL a crack drill team is seen performing. Arrange with a local drill team or military band, either through a military school, high school, college or armed services reserve unit, to perform outside your theatre on opening night. The unit would, of course, be guests at the first performance. TIE-UP STILLS é Men’s apparel Hair styles, STILL NO. 3542E dresses STILL NO. 4407 ‘ Women’s hats STILL NO. 4634E Swim suits, boats STILL NO. 1762X4 SECRETARY BEAUTY CONTEST Beauty contests are always popular and since the secretary played by Terry Moore in PLATINUM HIGH SCHOOL is a key role, sponsor a “‘secretary beauty contest.”” Announce it through your local newspaper, with the winner, selected by a trio of judges in your theatre, to serve as a press agent for the film. She could visit the local press, radio and television stations and distribute publicity material on PLATINUM HIGH SCHOOL. Award a Savings Bond to the winner; . guest tickets to runners-up. TEEN-AGE IDOL TWITTY MEANS BOX-OFFICE DOLLARS! Conway Twitty’s tremendous popularity as a teen-age singing idol means surefire box-office dollars for you. Make a blowup of a fan postcard for your lobby which teen-agers may sign and which you then send to Twitty. Postcard copy to read: Dear Conway Twitty: As a Conway Twitty fan, congratulations on your first movie, PLATINUM HIGH SCHOOL. You were wonderful and we hope to see you in many more. Your fans, Copy attending postcard blowup to read: Conway Twitty fans: Here is your chance to send your personal congratula tions to your favorite singer! Simply sign your name to this card which will be mailed to Conway Twitty. FAVORITE MICKEY ROONEY FILM CONTEST FOR NEWSPAPER OR LOBBY LAYOUT With nearly 100 films to his credit, Mickey Rooney has long been one of Hollywood’s most popular stars. Sponsor a newspaper or lobby contest utilizing the stills here illustrated of scenes from famous Mickey Rooney films in which entrants must identify each of the films and the principals in each still. Use a fiftywords-or-less letter writing contest on “‘Why... (name of film) is my favorite Mickey Rooney film” as a tie-breaker. Award a Savings Bond to the winner and guest tickets to runners-up. $1269-28 . . . Mickey Rooney and Fay Bainter in “The Human Comedy”’ 1050-49 . . . Mickey Rooney and Lana Turner in ‘Love Finds Andy Hardy" 1073-2 . . . Mickey Rooney in “Huckleberry Finn” 1088-13 . . . Charles Winninger and Mickey Rooney in “Babes in Arms”’ 1762-62 . . . Mickey Rooney and Dan Duryea in “Platinum High School” $1174-29 . . . Kathryn Grayson and Mickey Rooney in “Andy Hardy's Private Secretary” Order stills by No. from National Screen. Ei STILL NO. 1073-2 STILL NO. 1088-13