Platinum High School (MGM) (1960)

BOOK PROMOTION Bantam Books has published a paperbound edition of PLATINUM HIGH SCHOOL with picture credit on the front cover and the entire back cover devoted to scene stills from the film with screen credits (see illustration). 1. One-hundred-thousand paperback book dealers and outlets throughout the United States are currently displaying the Bantam edition of PLATINUM HIGH SCHOOL on stands, racks, in windows, etc. 2. The 400-man field force of Curtis Circulation Company, Bantam’s distributor, have been alerted to cooperate to the fullest extent on motion picture tie-ins and other promotions. These Curtis fieldmen are being advised of all PLATINUM HIGH SCHOOL bookings. 3. The Bantam promotion department will be sending out publicity releases on the book-movie tie-in to entertainment editors and book reviewers on newspapers, magazines and radio stations throughout the country. Thousands of promotion copies of the book will also be distributed to these sources. 4. In many cities the Curtis Circulation Company buys radio time. Whenever possible, these spots will be devoted to the ‘“‘read the book—see the movie’’ theme. For a BIG movie-book promotion contact your local Curtis organization, listed under ‘‘The Curtis Circulation Company” in your local telephone directory. For further information or assistance on the MGMBantam tie-up contact: J. J. Shapiro Bantam Books, Inc. 25 West 45th St., New York 36, N. Y. ‘PLATINUM HIGH SCHOOL’ MUSIC PROMOTIONS Jimmy Boyd Conway Twitty STILL NO. 1762X20 STILL NO. 1762X17 For a non-musical picture, PLATINUM HIGH SCHOOL offers some of the strongest music promotion opportunities in years. MGM Records’ star Conway Twitty, with three millionseller records already to his credit, makes his motion picture debut in the film. Jimmy Boyd, another featured player in PLATINUM HIGH SCHOOL, has been a recording sensation ever since his record of “I Saw Mommy Kissing Santa Claus’’ was released. Utilize the stills here illustrated of Conway Twitty and Jimmy Boyd for window displays in your local music and record stores. Tie-in with your local music stores for window displays of Conway Twitty's latest album, ‘Lonely Blue Boy,”’ (illustrated at right) the title song of which has already sold more than a million copies as a single. Be certain that your local playdate copy, along with the announcement that Twitty can be seen for the first time on film in PLATINUM HIGH SCHOOL, receives prominent credit in any tie-ups. Contact your local disc jockey and have him devote an entire show or a portion of it to favorite Conway Twitty songs and/or to Jimmy Boyd, with credit to their appearances in PLATINUM HIGH SCHOOL and to your playdate copy. Tie-in with the TV station in your town on their teenage dance party and have them devote a program to Conway Twitty records (a favorite of teen-agers), with credit to PLATINUM HIGH SCHOOL and your playdate. Order stills by number from National Screen. aaACE : A2103 42103 « + BSc BY THE AUTHOR OF THE AMBOY DUKES— THE EXPLOSIVE NEW NOVEL ABOUT RICH KIDS RUNNING WILD. * > * * * * * > * * BY IRVING SHULMAN 3 2 “Dear old i: Plann * HGH where the teachers all carried rifles ... it was the end of the line for juvenile rapists, sadists, hit-and-run drivers, the rotten, spoiled, rich kids of the whole country. Divorced, degenerate or just plain neglectful, wealthy parents sent their.boys to Platinum High as a last, desperate measure . . . 3? Based on the sensational motion picture, here is a terrifying novel of adolescents outside the law, by Irving Shulman, author of the famous” book about teen-age gangsters, The Amboy Dukes. See Mickey Rooney, Terry Moore, Dan Duryea in MGM's PLATINUM HIGH SCHOOL. An Albert Zugsmith Production. Co-Starring Yvette Mimieux. Introducing Conway Twitty. Screenplay by Robert Smith. Based'on a story by Howard Breslin. Directed by Charles Haas. Produced by Red Doff. 60-SECOND LIVE ANNOUNCEMENT No. 1 ANNOUNCER: MGM presents— PLATINUM HIGH SCHOOL—exposing the truth about a very exclusive private school for the delinquent sons of the rich|—A school of trickery and terror—Where money can buy everything—even murder! See the secret of PLATINUM HIGH SCHOOL—terrifyingly revealed in this new film thriller. Starring Mickey Rooney—as a man who tries to solve the brutal murder of his son... . glamorous Terry Moore —as the secretary of the PLATINUM HIGH SCHOOL ... Dan Duryea—as the tough ex-Marine turned headmaster of the PLATINUM HIGH SCHOOL . . . And famous recording stars Conway Twitty and Jimmy Boyd, with Harold Lloyd, Jr.—as “The Three Beasts” in PLATINUM HIGH SCHOOL... An Albert Zugsmith Production. Starting....at.... theater. 60-SECOND LIVE ANNOUNCEMENT No. 2 ANNOUNCER: (Quietly) There’s mystery—action— terror—waiting in the PLATINUM HIGH SCHOOL— where anything goes—if the student can afford it!... PLATINUM HIGH SCHOOL—MGM's courageous and shocking film about so-called “schools” where rich juvenile delinquents go instead of jail! Starring Mickey Rooney as the father seeking the cause of his son's sudden, mysterious death . . . Terry Moore—as the 3 TOOHIS HOIH WANILV1d NVINTNHS: SNIAUI RADIO COPY (A. @ARYTAM BOOK luscious sex menace Mickey finds hard to resist... . Dan Duryea—as the ex-Marine major in charge of the PLATINUM HIGH SCHOOL ... And introducing you to the “Three Beasts'’—Portrayed by famous young recording stars Conway Twitty and Jimmy Boyd, with Harold Lloyd, Jr. ... Don’t miss Mickey Rooney in the drama that exposes the truth about an “exclusive” private school, where money can buy everything—even murder! PLATINUM HIGH SCHOOL... An Albert Zug: smith Production. Starting....at.... theater. 35-WORD LIVE ANNOUNCEMENT No. 1 ANNOUNCER: There’s mystery—action—terror—and murder —in PLATINUM HIGH SCHOOL—an “exclusive’’ school for delinquent sons of the rich! See this shock-filled picture from MGM-— PLATINUM HIGH SCHOOL—Starring Mickey Rooney. Starting... . at .... theater. 35-WORD LIVE ANNOUNCEMENT No. 2 ANNOUNCER: MGM presents — PLATINUM HIGH SCHOOL!—The drama that rips the roof off so-called “private” schools for delinquent sons of the rich! See Mickey Rooney—an adult trapped in a world of teenage violence—See PLATINUM HIGH SCHOOL—Start ing....at.... theater.