Ring of Fire (MGM) (1961)

PROMOTIONS AND EXPLOITATION SUGGESTIONS FIRE PREVENTION There are many products on the market today used to prevent fire or to control it. Fire extinguishers, hoses, sand buckets and shovels, sprinkler systems, fire doors, fire alarm systems and fire-resistant building materials such as asbestos are but a few. Tie-in with local dealers who handle these various goods. Arrange for co-op advertising in newspapers as well as window and counter displays featuring scene stills from the film. Include theatre and playdate credits. HUSBAND-AND-WIFE TEAMS Virginia and Andrew Stone are unique in Hollywood as a husband-and-wife producing teams. Through local newspaper invite letters from husbands and wives describing unusual undertakings that they have done as a husband-and-wife team. Have winners interviewed on a local TV show, seeing that mention is made of the film. Guest tickets to runners-up. STREET STENCIL A street stencil will be a valuable selling aid for your playdate. Make a stencil of title, RING OF FIRE, spelled out inside a ring. Stencil sidewalks, fences, posts, windows of empty shops and other places where it is sure to be seen. By stenciling your town ten days before playdate you will have people curious to know what the RING OF FIRE is, and create much interest. MATCH COVERS Match covers will get attention for your playdate. Imprint them with title and theatre and playdate credits plus a fire prevention slogan. Send to disc jockeys, editors, reviewers and police and fire departments. Distribute them in restaurants and other public places. GAS APPLIANCES Jets in the burners on top of gas stoves are generally arranged in a ring. Tie-in with local appliance stores, department stores and other appliance dealers for a stove promotion that will have your boxoffice cooking with gas. Use title as ad line, ‘‘For delicious meals cook with a RING OF FIRE. Let a convenient, modern gas stove from Miller's be your gateway to luxurious living.”’ Arrange for co-op ads in newspapers plus window and counter displays using appropriate stills from the picture with your theatre and playdate credits. BOY SCOUT EXHIBITION Is there an active Boy Scout troop in your community? They can help sell RING OF FIRE for you. Invite local Boy Scout members to put on a fire-building exhibition in front of your theatre stressing safety factors. Demonstration should show ways in which men have built fires through history, using flints, pieces of wood, matches and other fire-making devices. Have them show the correct way to build a fire outdoors so that it will not cause injury or damage. Assemble troop in a ring holding torches for a fitting conclusion. SCREEN FOR POLICE AND FIRE DEPARTMENTS RING OF FIRE is a story about the efforts of a policeman, played by David Janssen, to bring criminals to justice; it is also a story of the efforts of fire-fighters to save a town from destruction. Screen the picture for local police and fire departments. They will be interested in seeing their role of preserving law and order and averting disaster portrayed on the screen and the subsequent word-of-mouth will create excitement about your playdate. MUSIC Duane Eddy, popular guitarist, has recorded the title tune on Jamie records. Tie-in with local record shops for window and counter displays utilizing stills from RING OF FIRE and giving theatre and playdate credits. Play record in lobby and send to disc jockeys and newspaper film and record reviewers. TEASER STICKERS Teaser stickers will be a valuable asset in promoting RING OF FIRE. Have your sign shop make up ring-shaped stickers imprinted with title and credits plus the outline of a flame. Place stickers on fences, posts, window fronts of empty shops, auto windshields and bumpers, and other places around your town. LETTER WRITING CONTEST In RING OF FIRE an entire town is threatened by fire and its inhabitants must flee their homes. This suggests a contest on the following subject: ‘If you had only ten minutes to leave your home, what would you attempt to save?’’ Through local newspaper invite letters, awarding guest tickets to your engagement for the best ten entries. Limit entries to 50 words or less. GREAT FILM ACTION CLIMAXES RING OF FIRE is climaxed by a forest fire and the destruction of a train as it passes over a burning trestle. The result is a series of spectacular scenes. There have been many important films with such action climaxes, including the train wrecks in THE GREATEST SHOW ON EARTH and THE BRIDGE ON THE RIVER KWAI, and the oil field fire in GIANT. Through local newspaper invite letters in 50 words or less on the following: ‘The greatest action climax ever filmed was...” Guest tickets for the best entries. CAMPING GOODS RING OF FIRE has many scenes photographed in the Northwest woods. Here is an excellent opportunity to interest local sporting goods stores in @ camping equipment promotion. Canoes, sleeping bags, cooking utensils, guns and countless other sporting goods are suitable for tie-ins. Co-operative advertising and window and counter displays will pre-sell your playdate. PHOTOGRAPHY CONTEST Excellent outdoor color photography in RING OF FIRE suggests a camera contest. Reach camera fans in your area through local newspaper, inviting entries of color photographs of the outdoors. Tie-in with camera shop, or photographic department of drug or department store to award a camera at your opening for the best entry. Guest tickets to your engagement for runners-up. Exhibit photos in lobby during the run of the picture. RING CONTEST The word “‘ring’’ is used to denote many types of objects, which are not necessarily similar, for example: wedding rings, circus rings, boxing rings, piston rings and bathtub rings. For a contest that will get attention invite lists of different types of rings through your newspaper. Award guest tickets to your engagement for the best lists. JEWELRY STORE PROMOTIONS The title, RING OF FIRE, presents strong opportunities for jewelry store promotions. Shoppers will notice the ‘‘fire’’ of diamonds, sapphires, rubies, emeralds and other precious stones set in rings at the suggestion of a smart ad line like, ‘For the very best give a RING OF FIRE from Brown's. See RING OF FIRE at (your theatre and playdate).’’ This should result in co-op ads plus window and counter displays. STREET BALLYHOO Have your sign shop make a ‘‘Ring’”’ from a Hula hoop or similar hoop, which can be worn around the waist. Attach flame-colored cellophane or crepe paper to the hoop to resemble real flames. Dress an attractive model, preferably with flamecolored hair, in flame-colored costume, and have her walk about the streets in busy parts of town where she is sure to be seen, wearing the ‘‘ring.”’ Be sure she is properly bannered for title as well as theatre and playdate credits. FLOWER PROMOTIONS The title, RING OF FIRE, is suitable as an ad line for florist promotions. Have local florist create an arrangement of fiery flowers and name it RING OF FIRE. Display it with a window card carrying your credits. FIREMAN CONTEST Conduct a contest through your newspaper to find the outstanding fireman in your community. Invite letters naming him and describing what he has done to achieve this distinction. Limit entries to 50 words or less. Tie-in with local department store for gift certificate prize to be given to winner at your opening. Guest titckets to next three runners-up. TIE-UP YOUR TOWN WITH TIE-UP STILLS FROM "RING OF FIRE” SWIM SUITS SPORTS JACKETS 5241 5640 DRESSES AND HAIR STYLES 5238 ORDER BY NUMBER FROM N:S.S. LOUNGING PAJAMAS 5508 MEN’S SUITS 5900 DRESSES STOLES 5554 5248