Some Came Running (MGM) (1958)

SPECIAL SIGNET BOOKS MOVIE EDITION! FIRST PRINTING: 750,000 COPIES! THE GR Jame FROM HERE TO ETERNITY FRANK SINATRA, DEAN MARTIN, and SHIRLEY MACLAIRE in a scene from SOME CAME RUNNING. A Soi C. Siege! Production from M-G-M in CinemaScope and Metrecolor. UTUUNY suey 9UlOS =é Some Came Running <2 a SPECIAL ABRIDGED EDITION "...@ work of stunning and even prodigal inlents.. the characters are an MGM Release in Cinemotcope and Metracalor. A& SIGNET BOOK marvelously alive. There are some types of scenes—the barroom brawls and poal-hall dialogues, for example, that Jones can bring off better than anyone writing in America... ~David Dempsey, New York Times "To read Some Came Ruaning is almost to have lived in the mythical Park. The Parkman barflies come to life no less than Frank Hirsh’s anes, or his quilt-ridden mistress, Edith Barclay, no less than & tragic love, Gwen French, or his shrewd gambler friend and ines, ‘Bama Dillert 0. mene Bare, New York Herald Tribune Published by the New American Libra vu.s FROM HERE TO ETERNITY SINATRA MARTIN. Some of the colorful displays with Movie Credits which will be used at : 20,000 Book Stores and Counters . YEAR'S 2 send Jones MIGHTIEST < across the country. Above is an il: lustration of the two-color “Dayglo BOLDEST FROM HERE TO ETERNITY Cellulose Tape” used by the stores BOOK for point-of-sales; to the right is the oR two-color rack card (10,000 to be 4 distributed ) ; and on the bottom, an illustration of one of 20,000 twocolor display cartons. Contact your local retail outlets fer Theatre ir JBRUNNING MGM's BLOCKBUSTER a Soi C. Siege! production in Cinemascope & Metrecolor SHIRLEY ARTIN Mac LAINE Insert this Display Card with copies of SOME CAME RUNNING in top pockets of your pocket-size Book Rack PRIBTER PLUG A EXPLOITATION s Jones Released concurrently with the Sol C. Siegel Production, SOME CAME RUNNING, New American Library, one of the largest paperbound houses in the world, has planned one of the biggest book campaigns in their histary for the 75¢ Signet paperbound edition of James Jones’s SOME CAME RUNNING. NAL, who instituted and promoted the first big movie-book campaign with Jones’s From Here To Eternity (which sold almost three million copies in its Signet paperbound edition and was read by some twelve million people) is going to distribute three quarters of a million copies of SOME CAME RUNNING to meet the opening playdates of the film in late December. Subsequent printings will be made, as usual, as playdates come in. SOME CAME RUNNING, the first book Jones has written since From Here To Eternity — which won raves from the critics, The 1952 National Book Award (was a Book-of-the-Month Club sensation), and cleaned up Oscars in its movie version — will be backed by a tremendous world campaign tying in the film with the book. The entire field force of NAL and its distributor, Independent News Company, will be alerted to give full time attention to local and regional tie-ins. Promotion and publicity aids, with movie credits lavishly displayed on all, have been prepared. Here’s a list of some of the promotion plans NAL will do to back the film-book tie-in: a) Display cartons — in two colors —to hold 20 books — will be displayed on over 20,000 store counters. (shown) b) Rack cards — in two colors — to be put in over 10,000 paperbound book racks. (shown) c) Dealer bulletins —to be on display on 50,000 newsstands and store counters. d) Imprinted dayglo cellulose tape for point-of-sale (store windows, etc.) in two colors. (shown) e) Special brochure on film and book to be sent to wholesalers, key retail dealers, chain store buyers, ete. f) Playdate bulletins — in two colors — to alert wholesalers of dates coming up in their area. g) Special stats of film reviews to be prepared and sent to wholesalers and field force. h) Special telegrams to be sent to top 100 wholesalers at time of film’s premiere. i) Book trade publicity, j) Special publicity mailing of book and releases to book pages of newspapers and radio-ty book reviewers. k) For overseas promotion letters will be sent to foreign distributors telling them to contact local Loew’s office and supplying them with packages of the same point-of-sale promotion material as prepared for domestic use. Over 100,000 paperbound outlets — newsstands, drug stores, variety and chain stores, air, bus and rail terminals, department stores and bookstores (regular and college) will be displaying the Signet edition of SOME CAME RUNNING. See promotion check-list, below, and plan a strong local-level campaign designed to sell the book and tickets to your engagement. Local dealers selling the Signet edition will be glad to cooperate with you. YOUR PROMOTION CHECK-LIST 1. Arrange point-of-sale displays of books, rack cards, movie tie-in stills and posters at all Signet books outlets described in the right hand column. 2. Plan eye-catching, full window displays with book, drug and department stores, utilizing 8 x 10 stills, posters and playdate signs. 3. Run a small co-op ad with distributor and/or stores selling the paperback edition in your community. Include film credits and your credits. 4. Set up colorful display of paperback editions, stills and posters from SOME CAME RUNNING in your advance and current lobby. If you require special assistance, write or wire: MR. HAL ROBINSON Independent News Co. 575 Lexington Avenue New York 22, New York