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BUSINESS-BUILDING PROMOTION! TIE-IN WITH SONG BY FAMED COLUMNIST EARL WILSON!
THE RECORD: “IT HAPPENED LAST NIGHT (AT THE MOVIES WITH YOU. )”
THE CUMMINGS SISTERS
with Ray Martin and his Orchestra
Music by Leonard Whitcup Lyrics by Earl Wilson Slugger Wilson
Here’s a song with that “get more out of life, go out to the movies”? propaganda. Use your local disc jockey connections to promote it. If Earl Wilson’s column is syndicated in your city, you can work up a lobbyplay idea and get tie-in publicity with the newspaper. Every extra effort for businessbuilding is good for your the
atre.
SET OF 4 LOBBY DOOR PANELS
FRANK SINATRA as Dave, DEAN MARTIN as Bama SHIRLEY M.LAINE as Ginny
hunger in his heart, anger in his eyes! who pushed his luck too far! the soiled angel in love with Dave. BEA From the bold, new novel : by the author of _ ‘From Here To Eternity”
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Giant size cards — 20" x 60” in Full Color! Use them in the order indicated above to get the real effect. Put them up in your lobby doors in advance of the picture’s showing. Or paste the cards together (without margin) on a board, for unusual lobby display.
Order the set from NATIONAL SCREEN SERVICE
The line drawings illustrated here are not available as mats. They may be used as art in constructing line plate ads for use where half-tone results are not of the best.
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