Speedway (MGM) (1968)

ADVANCE PROMOTIONS “PROJECT TACT" NATIONAL PROMOTION A national promotion, started three months before the World Premiere on “SPEEDWAY”’ in Charlotte, North Carolina, started long-range interest in theatres and colleges for **SPEEDWAY”’. The contest utilized the famous mating dating service, Project Tact, to select a young lady and a young man as the winning couple who would attend the World Premiere. All single males and females between the ages of 18 and 25 were eligible. Entry blanks for the contest were distributed by over 250 of the leading theatre circuits and independent theatres in the United States and Canada, and placed in over 150 college campuses. At press time, over 100,000 entry blanks had “MISS SPEEDWAY" NATIONAL CONTEST A nationwide ‘‘Miss Speedway"’ Contest was co-sponsored by leading TV and Radio Stations in May throughout the country to select a local girl, to be represented at the Miss Speedway National Finals in Memphis, Tennessee. The finals in Memphis, were telecast over WHBQ-TV (ABC), and the girls were treated to a whirlwind tour of Elvis Presley's hometown, including a visit to his home. More than 30 of the major market areas promoted the contest, using film clips from “SPEEDWAY” starting long-range promotion for your engagement. Miss Speedway will be a special guest at the World Premiere in Charlotte, North been processed by MGM and Project Tact. IDEAS TO BOOST YOUR BOXOFFICE MODEL CARS RACE IN THEATRE LOBBY Twin motorized model racing cars spinning around plywoodmounted tracks are a proven, sure-fire attention-getter for theatre-front or lobby, especially if accompanied by big-car racing sounds. Models such as the Darlington racing set can be obtained from hobby dealers carrying Revell products. One of the layouts could be programmed on a pre-set pattern or operated by ‘‘Miss Speedway”’ or by a local racing-car personality or a costumed theatre usher. The other layout would be free for the use of the public, and participants would be invited to try their hands at beating the expert racer. sank SPONSORSHIP OF “SPEEDWAY RACE If a sports car track is available in your area, a tie-in can probably be arranged for the track to promote “‘Speedway”’, including mention in its own radio, TV and newspaper advertising, in return for sponsorship of one of the races, furnishing of a trophy, or promotion of the track in the theatre lobby and advertising. Don’t forget racing clubs, whose officers and members will probably be happy to cooperate. aay RACING FLAGS AND PENNANTS Checkered flags and other racing pennants cued to the Charlotte 600 can be used to bring excitement to the theatre lobby or front, especially with ‘‘Speedway”’ sounds and Elvis records are played over the outside PA system. Some discretion should be used as to volume, of course, as racing car noises are penetrating. TOY TIE-INS Model sports or other racing cars can usually be borrowed from toy or hobby dealers in return for a small printed card somewhere in the lobby display. A varied display of model cars, spotlighted in the theatre lobby along with checkered racing flags and pennants, and placed well in advance of the opening of the picture, will do much to interest patrons and passersby in the coming attraction. Ay Carolina and receive a guest appearance in a forthcoming Elvis Presley motion picture. “SPEEDWAY” FASHIONS Nancy Sinatra is pictured in the illustrated stills, in fashions worn during the filming of ‘“SPEEDWAY”’. These stills should be placed with your fashion editors, and can be used for store tie-ins for youthful mod fashions. Stills 5042E, 5045E, 5046E, 5061E. LIVE RADIO 60 SECOND LIVE ANNOUNCEMENT Announcer: Elvis Presley and Nancy Sinatra are smooth, fast, and in high gear in MGM’s “SPEEDWAY’”—the singing, swinging adventure that scorches the screen with romance! From the wild curves of the famed, furious Charlotte 600 to the exciting curves of a filled-out bikini— Elvis and Nancy are torrid! They sing, dance, and turn on the romance as they make the racing scene together. From start to finish, the action doesn’t stop! Whether they’re on the last lap of victory or the first lap of love, Elvis and Nancy are unbeatable! It’s his songs and fast thrills all the way as they live, love, and laugh in the split-second world of professional racing. Get yourself on the right track to funfilled excitement. See Elvis Presley and Nancy Sinatra, plus many of the greatest names in racing, in Metro-Goldwyn-Mayer’s “SPEEDWAY.” In Panavision and Metrocolor. 30 SECOND LIVE ANNOUNCEMENT Announcer: Elvis Presley and Nancy Sinatra are smooth, fast, and in high gear in MGM’s “SPEEDWAY”—the singing, swinging adventure that scorches the screen with romance. From the wild curves of the famed, furious Charlotte 600 to the exciting curves of a filled-out bikini— Elvis and Nancy are torrid together! They sing, dance, and turn on the romance from start to finish! See Elvis Presley and Nancy Sinatra in MGM’s “SPEEDWAY.” In Panavision and Metrocolor. AUDIO VISUAL ACCESSORIES THEATRE TRAILER — The excitement, color, and music of ‘‘SPEEDWAY”’ is captured in the theatre trailer available from National Screen Service. TELEVISION TRAILERS — The appeal of Elvis Presley and Nancy Sinatra come through with real impact in the 60 and 20 second color TV trailers available gratis from your MGM Field Press Representative. RADIO ET S— The action of the speedway, and the songs of Elvis and Nancy come alive on the radio spots available free from the MGM Field Press Representative. RADIO INTERVIEWS — Special ‘‘open-end” radio interviews with Nancy Sinatra and Bill Bixby are available from your MGM Field Press Representative for placement on your local radio stations.